Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

2 months ago

April 28, 2025

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.

Lifestyle

Office Logix Shop Transforms the Refurbished Office Furniture World

Published

3 days ago

June 11, 2025

Michelle Langton

Photo Courtesy of Office Logix Shop

Office Logix Shop, founded in 2015 by Obada Mzaik and Kamal Haykal, grew from a garage-based startup into a major force in the refurbished office furniture market. The company runs a showroom in Lewis Center, Ohio, and operates a 60,000-square-foot warehouse, showing its rapid expansion. The demand for sustainable office furniture has propelled its growth in today’s environmentally aware market.

“We started this business with a dream to create comfortable, productive workspaces for everyone,” says Obada Mzaik, co-owner and COO of Office Logix Shop. “Our garage operation has transformed into a full-scale business, showing our dedication to excellence.”

Custom Designs Transform Office Comfort

Office Logix Shop has created specialized accessories, focusing on headrests for various chair models. The company earned a patent for one of its headrest designs and is pursuing more patents.

“We excel beyond refurbishment,” Mzaik explains. “Our product line includes headrest accessories and high-quality chair parts, which we engineered for superior ergonomic support and lasting performance.”

Office Logix Shop created the first headrest for the Mirra 2 and Embody, as well as the Leap V2 Headrests. Customers and industry experts have praised its ergonomic designs, valuing its products’ blend of comfort and durability.

Market Success: A $6.5 Million Growth Story

Office Logix Shop generates annual revenue of $6.5 million, with a yearly growth rate of 35%. The company served over 12,000 customers in the past year, specializing in refurbishing premium brand chairs like Herman Miller and Steelcase. Its bestsellers include the Leap V2 Headrest, Embody Headrest, seat mesh for Aeron chairs (Size B and C), and refurbished Classic Aeron and Leap V2 chairs.

“Our competitive prices and quality standards make us stand out,” Kamal Haykal, co-owner and CEO of Office Logix Shop, states. “We provide complete solutions in the market, offering premium refurbished office furniture and original products.” Its attention to detail has built a loyal customer base across the United States, with repeat customers driving its growth.

Customer Power: Redefining Furniture Service

Office Logix Shop solves customer challenges through premium refurbished products at lower prices than new items. It stocks a complete inventory of chair parts for refurbishment and creates tutorial videos to help small refurbishers and customers repair their chairs. “Office Logix Shop transforms workspaces, one chair at a time,” Mzaik states.

Its customer support extends beyond sales. It offers a 30-day return policy and a hands-on showroom experience where customers test and compare different products. The company’s repair guides help businesses and individuals maintain their office furniture investments, building a community of skilled customers.

Future Path: Creating Original Designs

Office Logix Shop is expanding its presence in the high-end office furniture space by continuing to grow its line of signature ergonomic chairs. “We want to keep building on what we’ve started,” says Mzaik. “With our current models, the Nova and the Midan, we’re already offering premium comfort and design at a more accessible price point. Now we’re planning to expand even further, creating more ergonomic seating solutions that are not only high-end but also affordable for everyone.”

The company aims to evolve from a refurbished office furniture specialist to becoming a manufacturer. Office Logix Shop continues to adapt and create, strengthening its position in the office furniture market while prioritizing sustainability and customer satisfaction. Its next phase will bring new products that reflect its competence in ergonomics and sustainability.