Business

Online Furniture Brands Witness a Rise in EMI-Based Payments

Published

6 years ago

June 4, 2019

Several top executives of online furniture brands have said that more people are opting for EMI based payments to shop for furniture online. Due to the growing use of debit card and the availability of mobile data, it has become convenient for people to buy furniture stuff with EMI payments option. This has resulted in a rise of 5-8% in EMI payments from the previous years. The data available has revealed that around 12-15% of total transactions for online furniture brands have been paid in EMIs. The direct tie-up of these furniture brands with non-banking financial companies (NBFCs), banks and other lenders for credit scoring has resulted in the rise of EMI payments.

For the financial year 2019, EMI purchases account for the rise of 19% sales which is a growth of 3% from FY18 and an increment of 8% over the last couple of years, revealed Ambareesh Murty, CEO of Pepperfry. Debit card based payment in the form of EMI is deducted from the customer’s bank account on the condition of the repayment mechanism. Various online furniture brand stores such as Furniture in Fashion have also benefitted from the increasing use of EMI based payments.

Since e-Commerce firms such as Flipkart and Amazon have started offering EMIs on debit cards, many online furniture brands have opened the doors for non-Credit card-based EMI options. In 2017 and 2018, EMI purchases on Credit Card were less than 10%. But now, there is an increment in EMI purchases after the availability of debit card based EMI payment options. After this rise of EMI transactions, the online furniture brands are going to witness a huge sale in FY20.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

2 days ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.