King Wizard is a prominent musician, producer/artist and melody maker. Often referred to as a genius by both press and collaborators, he has cheekily adopted this often repeated description by including it in his catchy beat tag ‘The Ingenious King Wizard!’

Alongside his partners Big Papa Harvey and Alderman he launched Underdog Music, a growing production company poised to not only take the industry by storm but also aid independent artists in their journey. Underdog music have been signing new producers and A&Rs as well as working alongside tons of Multi-Platinum producers and artists.

King Wizard draws on many of his talents in his work at Underdog Music. From being a talented producer, working on tracks with major labels, to working with upcoming artists and producers and helping them to develop. King Wizard is doing his part to help shape the future of the music industry. Underdog music recently signed two upcoming producers, Parallax and Southpaw who both came through their producer development programme. Discovering new talent is a major part of the music business, we look forward to seeing what Underdog’s new signings can do.

King Wizard explains the Underdog philosophy well. ‘We really don’t care if a producer has platinum plaques and hundreds of millions of streams, or if they’re working on headphones in their bedroom. All we care about is the music. All the fans care about is the music. It’s the music industry – music first, industry second’.

We love Wizards art-above-business attitude. Has this egalitarian attitude dented Underdog’s bottom line? ‘Not at all’ Wizard deflects, ‘we are more successful than ever. Financially successful, artistically successful, even spiritually successful. There are many ways to measure success, but they all stem from the same thing. If you create something that is of value and improves people’s experience of their lives, then you’re onto a winner. That could be something practical, something fun, or something that gives people’s lives fulfilment and meaning. Music is all three of those things. It’s a practical mood shifting medicine, a feel good fun activity whether listening or creating, and an activity that tends to give more fulfilment than any other pursuit I know.’

We love this analysis and wholeheartedly agree! In the music world, the music should always come first. It’s refreshing to see Wizard succeeding in such spectacular fashion whilst keeping these ‘music first’ values front and centre.
@iamkingwizard

http://www.kingwizard.guru