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A Promise Of Quality And Affordability From Twenty Beauty By Jyotsna Reddy And Santhoshi Reddy

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Left side - Santhoshi Reddy Right Side - Jyotsna Reddy

“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves

Saint Laurent

The world is filled with brilliant minds and every morning, our generation has been blessed with some or the other innovation to see and embrace.

Twenty Beauty, a start by Reddy sisters, Jyotsna and Santhoshi Reddy, is a first of its kind initiative where they plan to bring cosmetics to the general people. Now one might think that what is innovative in that. Well, until now we all have heard about cosmetics being sold through online and offline channels. Be it through the website, or showrooms, or local shops, these are some of the popular and known mediums of sale.

With Twenty Beauty, the sisters have come up with a concept of selling beauty products through vending machines. Now that is something we have never heard or seen before, at least in India. The idea of selling cosmetics through vending machines makes them not only easily accessible and available but also is cheaper for retailers to sell products and thus channelize their financials properly and efficiently.

The company aims to install these vending machines at the hotspots where the crowd is easily spotted and is available. Now other features to be noted about these products are:

  • Saving time that is wasted while waiting at the billing counter
  • Availability of products of all the range and variety. From Lipstick to Highlighter, all at one space
  • Making products available at all times, 24*7. No need to wait for shops to open or rush through shopping because of closing hours

Talking about the founders of the company, Jyotsna Reddy is a certified chemist and Santhoshi Reddy is an enthusiast whose passion can be very well seen in the fact that she owns a 2,150 sq ft vanity that is filled with hundreds of cosmetic products that are ranging me a simple drugstore to luxurious high-end brands.

We simply cannot wait to see how this out of the box idea will be taken by the public but surely this is worth to keep an eye one!

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

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Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.

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