Business

Nearshore Outsourcing can Help Businesses Gain Competitiveness in the Market

Published

4 years ago

May 30, 2021

The unprecedented changes in the business world have made businesses choose to outsource their projects to manage their operations effectively. Nearshore or offshore outsourcing are the two ways available for businesses to get the job done with the help of a third party.

There are certain advantages that businesses can get by choosing IT outsourcing. The major advantage of outsourcing is it helps IT firms focus on their core operations in an active manner. Business experts have expressed that nearshore outsourcing is a better choice for businesses than offshore outsourcing.

A nearshoring company can help businesses meet their needs and objectives in an easy manner. It involves transferring the execution of IT projects to a third party outside of a country. In this case, a business company gets to choose a nearshore company that enjoys geographically or culturally similar to it.

Due to similar cultures, it becomes easy for an IT firm to discuss various aspects of IT projects with the development team. It facilitates a flexible exchange of thoughts in a communication process. In this way, it becomes possible for an IT firm to make the development team understand its goals and objectives.

Thus, the chances of getting the desired and high-quality service increase to a great extent. Moreover, even if it requires, it also becomes possible for an IT firm to conduct personal meetings in an easy manner.

Additionally, nearshore outsourcing facilitates two parties to work in the same time zone. Hence, they can easily share their inputs with each other at any time of the day.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

21 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.