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How Truly Understanding The Masculine And Feminine Can Help In The Boardroom, Not Just The Bedroom

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With 18 years together and a decade of marriage behind them, Baba Richard and Sri Namaste Moore practice what they preach. Known as The Infinite Couple, they are extreme pioneers in marriage, business, love, and sex, working privately with some of the world’s most exciting couples.

Through their teachings, expertise, and offerings, they help couples create a potent pathway to sacred love, business growth, and spiritual alchemy. At the core of much of what they do is helping others truly understand both the Divine Masculine and Feminine essences – too often pitted against each other in today’s world.

“There is no competition between the Masculine and the Feminine, only misunderstanding of each other’s roles and position,” explains Namaste. “One of the things that make our approach different is because I am the voice of the Feminine, and Baba Richard is the voice of the Masculine. And so when we speak, you aren’t just getting a woman’s perspective, you’re also getting that masculine perspective, and you do need both to create anything.”

The couple – and they truly are a couple – feel that today’s society has moved too far away from the real meaning of the Masculine and the Feminine. Namaste recounts an anecdote of when they were staying with renowned author Jean Houston – and Richard stood up to pull out her chair for her teaching associate Peggy Rubin, so she could sit down.

“Peggy turned around and looked at him and said: ‘I haven’t had a man do that for me in decades. I didn’t think anyone still did it, that’s amazing’.”

The deeper issue is that with so much focus currently on what’s seen as toxic masculinity, men are no longer sure what is acceptable.

“That encapsulates what is holding the Masculine back in so many areas of society,” says Richard. “The fear and the resultant apprehension. Men don’t just worry about being rejected or disrespected. They worry about being sued.”

Feminine. Not feminist

The couple’s views on reasserting one’s sex to harness the raw power of masculine and feminine energies are bound to court controversy, not least for the perception that this is perceived to be an anti-feminist stance.

“Feminism’s most idealized view is that fundamentally it wants to see women fulfilled,” says Namaste, “but there’s also a core belief within feminism that creates more of the problem, which is that men are the issue, and that just doesn’t work.”

Applying one of their guiding principles taken from Huna philosophy – that effectiveness is the measure of truth – Namaste says that if men were wholly to blame, then women would be more fulfilled and happier.

“But study after study has shown that, yes, women have come a long way, that they are making more money, have more access, and more independence. But when you look at their fulfillment, their mental and emotional health, it shows it’s getting worse and at a much younger age.”

The Infinite Couple’s range of programs covering relationships, business, and consciousness include Couple Unification Prototypes Modality, The Framework of Marriage Mastery, The DYAD: Marriage Mastery Matters, and Power Of Eleven Marriage.

Key to all of these programs, whether for love or business or combining the two, is learning to communicate, they say.

“Communication is not simply talking. Its etymology means ‘to connect’,” says Richard. “The majority of communication – in fact over 94% – is not words that are said, it is tone, body language, behaviors, and presence. When this is understood, it becomes easy to see why communication exercises – which we call ‘communication praxis’, are so vital. Praxis means practice and what you practice you get good at.”

Different languages

Namaste says that one of the things the couple loves most about what they do together is helping men and women communicate not just in relationships, but also in business interactions. 

With over 60 years of combined business experience between them, most recently Namaste as an HR Manager and Richard as a Diversity Manager, she explains how that has helped them diagnose the root cause of communication breakdown – that men and women speak different languages.

“If you have men on your team, and that’s where our corporate backgrounds and experience do come to the fore, we’ve realized that creating greater barriers on what people can and can’t say isn’t the solution.”

The solution, she says, is learning to understand the language that is being spoken and the intended meaning, instead of projecting onto it what you might think it means,

“When it comes to business, one of the things that we see is that men and women speak different languages, and they don’t understand each other’s language. And this is impacting people in business in really profound ways. And many people seem to think the solution is for men to just be quiet, and it’s not.”

Mixing marriage and business

More business-focused programs offered by The Infinite Couple include Should You Mix Marriage And Business? – opening up a juicier life together that’s focused on your unique vision, purpose, and legacy.

Another, The CUP Quest, an archetypal test, helps find out why your archetype is holding back marriage bliss, business mastery, and limitless abundance.

The 8 couple archetypes describe how different couples function in business together – your partnership is compared with famous couples, like Jackie and JFK, or Marge and Homer Simpson.

“This helps us understand the strengths in your relationship, and how those strengths could also tear the partnership apart,” says Namaste. “Whatever’s more important than the marriage will destroy it,” because the care and feeding of marriage are very different to that of a business, so while you can make a success of both, the approaches are different.

Baba Richard and Sri Namaste lead by example in proving that you can mix marriage and business, having been together for 18 years and with 8 beautiful adult children in their blended family, they are leading a global revolution for highly successful couples who are driven to transcend the mundane and bring their greatest vision of life together.

“Whether you’re single, newlyweds or you’ve been married for decades, we can help design a deeply fulfilling marriage that invokes your gifts, raises your talent, and expresses the very apex of your genius,” says Namaste. “We return the Feminine to Women, the Masculine to Men and Men and Women to each other.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Why Toba Ogunremi Believes High-Performing Teams Start with Belonging, Not Pressure

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Most teams don’t fall apart all at once. It happens slowly, missed conversations, quiet disengagement, people doing what’s required but nothing more.

Toba Ogunremi has spent years working inside care environments where that kind of shift is easy to miss until it starts affecting everything. Leading operations at Samorem Care in the UK, he has seen how systems can appear stable on the surface while teams underneath struggle to stay connected to their work.

One experience early in his career changed how he looks at leadership entirely.

He had taken over a team that wasn’t in crisis, but it wasn’t working well either. The people receiving care were safe, but they weren’t thriving. The same was true for the staff. There was no urgency, no energy, just routine.

The usual solution would have been to tighten control by setting new targets, increasing supervision, and creating performance plans. He didn’t do any of that.

“I started with conversations,” he says. “Real ones. Not rushed, not formal.”

One by one, he spoke to each team member. What came out wasn’t frustration with the job itself, but something quieter and harder to spot.

“They weren’t disengaged because they didn’t care,” he explains. “They were disengaged because they felt unseen.”

No one had asked what they thought. No one had taken the time to understand how they were coping. Over time, that absence had turned into distance. That moment stayed with him. It shaped how he leads today.

His approach is simple, but not always easy to apply: people perform better when they feel they belong.

He believes high performance usually comes when people feel like they genuinely belong and know that what they do actually matters.

In healthcare, where pressure is constant and expectations are high, this idea can sound secondary. The focus is often on outcomes, compliance, and efficiency. Toba doesn’t dismiss those things, but he questions what happens when they become the only focus.

Even when all the processes are in place, if the people delivering the care feel disconnected, it eventually reflects in the quality of the work.

At Samorem Care, this thinking shows up in small but consistent ways. Recruitment is not just about experience. It’s about how someone responds to people, how they handle pressure, and how they communicate. Once they are in, the focus shifts to keeping teams stable and supported, rather than constantly rotating staff or reacting only when something goes wrong. He also pays attention to how leaders show up day to day.

According to him, leadership is not just about giving direction; it’s about being present enough to understand what your team actually needs.

That presence matters more in care than in most industries. The work is demanding, often emotional, and not always recognised for what it takes. When teams feel stretched or overlooked, it affects how they interact with the people they support.

For Toba, resilience is less about constant pressure and more about creating a work environment where people can do their jobs well without burning out. In his view, strong teams are not just coping; they are supported enough to stay clear-headed and consistent in their work.

His background outside healthcare still shapes how he leads. Having worked in sales and communications, he understands how important it is to read people and build trust. In healthcare, though, the impact is far more direct, as decisions affect someone’s everyday life, not just an outcome on paper.

That shift makes leadership more personal. Teams need more than instructions; they need stability, clarity, and a sense that they are understood. What defines Toba Ogunremi’s approach is its simplicity. He focuses on being consistent, listening carefully, and addressing issues early rather than reacting late.

In the end, his belief is straightforward: teams perform better not because they are pushed harder, but because they feel valued and part of something that works.

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