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My Personal Brand Is My Biggest Sales Generator, says Suicide Survivor Ed JC Smith

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Scaling up a business means learning how to automate systems, having a team of people who manage the back end of your business, and having a good understanding of all aspects of sales and marketing. But ultimately it comes down to you and the quality of the product you are selling. 

Ed JC Smith is one of the biggest success stories in the world of coaching and has created a community of thousands who must first qualify as coaches before they start the business of building their client base and spreading the word about their services. 

Ed takes his coaches through all of this and shows them how he has done it so they can emulate his success. 

“I began as a fitness trainer, or toilet cleaner I like to say, working at a local gym. I’d failed miserably at school and my life was pretty sad as well. I tried to throw myself in front of a train at 13, only to be dragged back at the last moment by a homeless man. 

Looking back now it’s hard to see that shattered teenager. Ed is a softly spoken Englishman yet his words carry weight. He has educated himself in business, sales, and marketing as well as mastering the tools he needs for his business, but at heart he is a coach, it’s all he’s ever done. 

“Coaching is a very rewarding career. I’ve studied psychology, various healing modalities from NLP (Neuro-Linguistic Programming) to philosophy and business. I’ve dabbled in investments that ended badly and helped build 3 charities, but mostly I love being able to help people,” says Ed from his home in the UK. 

My Brand Is Me

Ed is now in demand as a speaker and he has published 3 books and created 22 courses, but he is not one to stand back and let his body of work speak for him. He remains front and center of the coaching community he has built. 

“People want to know who you are. I regularly record videos that go up on my social media sites, I am available to my coaches throughout their courses, my brand is me and that’s important for people to know,” he says. 

Ed tells his coaches that the most important thing they have to offer is their life experience, it’s more important than anything, and if they plan to scale up their businesses, and this is part of what Ed teaches his coaches, they will also have to create their own brand. 

Part of Ed’s strategy is a very simple one: show up, be your authentic self, be human, make mistakes, own them. Early on in his business, Ed recognized that perfect can be intimidating. 

“I’m a human being who suffered and I lay it out there for all to see. My story is my brand, from my suicide attempt, my failure at school, everything stems from there. The way I rebuilt my life, my success and my failure provide a roadmap for others,” he tells us. 

Ed’s story is well known, he has made sure of that. His speaking engagements, his retreats, his videos, his Facebook page are all reflections of him. He is part of his community and he doesn’t front up like a celebrity, although few could deny that he could.

Instead, he comes across as exactly what he is, a boy from a suburban background who found his path, who genuinely enjoys being able to help people and support those who are coming up behind him.

Do The Work

“The only difference between me and someone who is just starting out is that I have done the work, and that is what it takes. We can all change our circumstances if we are willing to do the work, reaching out to people, taking time to care for those less fortunate, will make you a better coach and it makes you a better person,” he tells his students. 

From a zero to a hero, from a suicidal teenager to a millionaire, there are headlines everywhere in Ed’s life but he has no interest in them. 

“I am grateful for the opportunities I created in my own life, when there was a chance to step up I took it, the life experience we have can be a great example to others if you are willing to share,” he explains. 

Now that he has earned his financial freedom, and he no longer has to worry about money, he has time to enjoy his achievements and share them with his friends and family. 

Just as when he talks about the charities he supports, unlike the early days when he took a chance on the venture capital business, only to lose it all, he now makes conscious investments with both his time and his money. 

Be Grateful

“It may sound like a cliche but gratitude is integral to the human condition, if we can recognize what we have, rather than lingering on what we don’t have, playing the wishing game, we can’t get the most out of life,” he tells us. 

At the beginning of his career Ed rented a room and saw clients one on one, he then moved up to corporate groups and helped them remove the blockages that were hampering their success. From there it was a leap to scale up his business by creating coaching programs for other coaches but he could see the possibilities before many of the others in his field. 

Most of all Ed’s honesty and integrity come through, and this is his appeal. People don’t sign up for a course because of fancy logos and clever branding, they do it because they have confidence in the person who will be mentoring them. Ed is the face of his brand and is key to the growth of the business. You can tell it is not just a means to an end, it is something he genuinely cares about and he is very conscious of the messages he is sending out, he wants it to be real.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes

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Credit: Lonely Rabbit

Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.​

Maturing Past Jump Scares

Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.​

The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.​

Corrupted Childhood as New Territory

Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.​

This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.​​

Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.​

Smaller Teams, Bigger Risks

Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.​

Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.​

The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.

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