Business

Why Victorious PR is the Leading PR Agency for AI Companies

Published

3 months ago

April 24, 2026

Matthew Wiles

Key Takeaways

Victorious PR helps AI companies turn complex, technical products into clear, compelling narratives that earn coverage in top-tier outlets like Forbes, VentureBeat, and TechCrunch.
Through campaigns for companies like Olas and Cluely, Victorious PR has consistently transformed emerging AI startups into recognized voices with strong media presence and industry credibility.
Victorious PR operates on a weekly placement model that builds compounding visibility rather than relying on isolated press releases that fade quickly.

An AI founder builds technology that could transform how entire industries operate. The product works. The team is strong. However, when investors search for the company name, they find nothing. When enterprise buyers evaluate vendors, the startup gets filtered out because nobody on the committee recognizes it. The engineers the founder wants to recruit are joining competitors with inferior products and louder profiles.

This visibility gap kills promising AI companies every year. According to Statista, the global AI market is projected to reach $347 billion in 2026, with 37 percent annual growth expected through 2031. Thousands of startups are competing for the same investors, talent, and customers. Strong technology is no longer enough to stand out.

Victorious PR has built its reputation by closing that gap for founders who refuse to let great products die in obscurity. The agency blends deep understanding of emerging technologies with established relationships across the publications that influence how innovation is covered.

An Agency Built During Uncertainty

Victoria Kennedy founded Victorious PR in 2020, launching at the height of the pandemic when most businesses were scaling back. The agency reached seven-figure revenue within its first year. Victoria’s background differs from most PR founders. She is a Wall Street Journal bestselling author, TEDx speaker, and member of both the Rolling Stone Culture Council and the Fast Company Executive Board.

Before starting the agency, Victoria built a career as a classical opera singer, touring Europe and performing alongside artists like Andrea Bocelli. That experience in performance and personal branding shaped how she approaches client work today.

The agency operates on a press-every-week model. Clients do not wait months between placements, hoping something lands. They move through a steady stream of podcast appearances, thought-leadership articles, and features in respected publications. This consistency compounds over time, building brand recognition that shapes investor decisions and strengthens customer trust.

Victoria describes her philosophy directly. “I built this company with one goal in mind,” she says. “To lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.”

Campaigns That Produced Measurable Results

David Minarsch, CEO of Olas, faced a difficult challenge. Olas builds user-owned AI agents on blockchain infrastructure, positioning itself against centralized players like OpenAI. Despite raising $13.8 million, the company struggled to gain visibility outside technical circles. The technology worked, but the broader audience that needed to hear about it was not paying attention.

Victorious PR positioned David as a thought leader through ghostwritten op-eds and expert commentary that connected Olas to larger shifts in AI development. Coverage landed in VentureBeat, CoinDesk, Mashable, Forbes, Fast Company, and USA Today. The campaign generated placements in more than 100 publications, helping Olas reach the mainstream tech audience it needed.

Roy Lee, co-founder and CEO of Cluely, faced a different version of the same problem. Cluely had built an AI meeting assistant that worked well, but Lee needed visibility to attract serious investor attention. Victorious PR launched a campaign that secured coverage in TechCrunch, Business Insider, Bloomberg, Fast Company, Benzinga, Hackernoon, and MSN.

The press exposure put Cluely on the radar of major investors, resulting in a $20 million raise that included $15 million from Marc Andreessen at a16z. The coverage accomplished what cold outreach could not. It brought the right people to Lee’s door.

Why AI Companies Need Strategic PR Now

AI technology is often complex and misunderstood. Investors hesitate to fund projects they cannot explain to their partners. Enterprise buyers need confidence that a vendor will still be in business in two years. Generic PR approaches fail because they do not address these specific challenges.

Effective AI PR requires translating technical innovation into narratives that resonate beyond technical audiences. This means connecting product capabilities to business outcomes that journalists, investors, and customers actually care about. It means identifying angles that make a company newsworthy within the context of trends editors are already tracking.

The Victorious PR team focuses on finding the most compelling aspects of each client’s story and framing them within larger industry conversations. For AI companies, this often means linking technical work to discussions around autonomous agents, enterprise automation, and the intersection of AI with other emerging technologies. The approach has enabled the agency to build relationships with editors at publications including Forbes, Bloomberg, and Wired.

Their client roster includes partnerships with NVIDIA, Solana, and Olas. Placements span Forbes, VentureBeat, Fast Company, CoinDesk, and more than a hundred other outlets that influence how tech decision-makers think about innovation.

The companies that win in AI will not always be those with the best technology. They will be those who can explain why their technology matters and build brand recognition that influences decisions before the first pitch meeting.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, such as the Global 100 Award for Best Public Relations & Communications Business of 2026, and are members of both the Rolling Stone Culture Council and the Fast Company Executive Board. To book a call to become the #1 Authority in your niche, click here: victoriouspr.com.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

3 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.