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Tech, Health And FMCG Sparking Interest Among Investors In Africa: Amne Suedi

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Female Entrepreneur and Investment Expert Amne Suedi shares how some sectors have more potential to attract FDI in Africa in recent times.

The African continent is slowly transitioning from receiving deficits and grants to being one of the biggest investment opportunities. While all sectors have witnessed reasonable growth – technology, health and FMCG sectors have the greatest potential to attract FDI in Africa in the future.

Amne Suedi, a legal practitioner and lawyer, with over a decade of experience in investment advisory ‘Shikana Group’ shares her insights. She advises foreign investors on the best solutions that are workable and compliant with the African markets they want to enter into, or are already operating in. She started the business as a way to showcase the different sides of Africa and to ensure that investments really do make an impact. Today, Amne helps foreign investors, international organizations, multinational companies, and even SMEs to invest in Africa. Amne is also set to launch a new jewelry and gemstone business ‘Zambarau’ soon.

As an investment expert, Amne has a wealth of knowledge related to the current market trends and potential investment opportunities. She discusses how certain sectors in Africa are sparking particular interest among investors.

Booming Tech Sector In A Digitized Continent

We have all been aware of COVID-19 and its effects on the world. Amidst the pandemic, we have all seen a rise in technology. Amne suggests, especially in the legal area, we’ve seen increasing adoption of technology. Law firms in Nigeria and other parts of the continent were already steering this way, but there has been a full-scale adoption of technology, not only with the firms, but also with the courts.

Africa has already been witnessing a surge in technology-related investments. This has been a burgeoning tech trend in Nigeria, Kenya, Cape Town and across South Africa. Technology is an exciting space that includes many industries – from artificial intelligence (AI), blockchain, self-driving technologies, smartphones, the ongoing trend to software-as-a-service (SaaS), the Internet of Things (IoT), streaming media services, automobiles, and more. It’s a sector full of investment opportunities as Africa continues to grow on the path to digitization, shares Amne.

More Investment Opportunities

As Amne works with numerous foreign investors on a daily basis, she has observed that deals around infrastructure also continue to attract investments in Africa. Telecom infrastructure, of course, is the backbone of Africa, but even hard infrastructure, like roads, railways, power and electricity are potential investment gold mines! Renewable energy, solar power and gas remain interesting as much of the world relies on Africa for these. Her company, Shikana Group, is also planning to invest in some African business opportunities and the technology education space.

Two other sectors where Amne would like to see more investment, and she suggests would do well in these COVID times, are health and agriculture. Needless to say, the pandemic has led to a growing need for all kinds of healthcare supplies. Then, of course, there is FMCG. Pandemic or not, FMCG products are a necessity, so Amne thinks investments in the food and agricultural sector continue to remain attractive to global investors.

Are you planning to invest in Africa and enter this continent full of business expansion possibilities? Amne and her team can help you with identifying and executing suitable market entry strategies, business setup and licencing, structuring joint venture agreements, mergers and acquisitions, private equity investments and much more. Click here for more information on how you can invest in Africa.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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