Lifestyle

Your Style, Your Way: Why Customers Love The Rare Gemstone Company’s ‘Design Your Own’ Jewelry Service

Published

9 months ago

October 29, 2024

Michelle Langton

Photo courtesy of The Rare Gemstone Company (CAD Designer at work at The Rare Gemstone Company)

By: Georgette Virgo

In the era of personalization, consumers increasingly seek products that reflect their unique tastes and preferences. This trend is particularly evident in the jewelry industry, where consumers seek to transform expensive items into profoundly personal and customized pieces. Among the trusted names in bespoke jewelry design, The Rare Gemstone Company (RGC) stands out as a veteran, continuously drawing customers back for its personalized creations.

A Legacy of Customization

Founded in 1974, The Rare Gemstone Company has spent nearly five decades perfecting the art of custom jewelry design. Its “Design Your Own” service has become a cornerstone of its offerings, allowing customers to create unique pieces that reflect their style.

“Our clients come to us because they want something extraordinary,” says Antony Zagoritis, CEO of The Rare Gemstone Company. “They’re not just buying jewelry; they’re creating heirlooms that tell their personal stories.”

The company’s perspective on customized gemstones goes beyond simple alterations. It offers a comprehensive design experience combining state-of-the-art technology with traditional craftsmanship, certifying each piece is as unique as its owner.

When Technology Meets Personal Design

At the heart of The Rare Gemstone Company’s custom design service is its advanced Jewelry Design Wizard. This online tool revolutionizes customers’ interaction with the design process, offering an intuitive interface that allows users to experiment with different combinations of gemstones, settings, and metals.

Customers widely appreciate the wizard’s ability to calculate prices as designs evolve automatically. It eliminates the uncertainty often associated with custom jewelry, allowing clients to make informed decisions about their creations within budget constraints. For Zagoritis, this tool aligns with its promise of transparency and vision to help customers design customized gemstones easily.

“Our Jewelry Design Wizard is like having a virtual jeweler at your fingertips,” Zagoritis explains. “It empowers customers to explore their creativity while providing real-time pricing, making the entire process transparent and enjoyable.”

The Industry Advantage

The Rare Gemstone Company’s custom service is further distinguished by its extensive collection of rare and high-quality gemstones sourced by its GIA qualified gemologists. Specializing in Tanzanite, Tsavorite, and other African gems, RGC offers customers access to stones that are often difficult to find elsewhere.

“We source our gems directly from mines in East Africa,” Zagoritis notes. “These direct relationships with mine owners allow us to secure the finest gemstones as soon as they’re discovered. This means our customers have the first pick of truly exceptional stones for their custom pieces.”

The company’s extensive collection makes certain that each customer finds the perfect centerpiece for their design. The range of options from vibrant blue Tanzanites to lush green Tsavorites caters to diverse preferences and design visions.

Expert Guidance and Craftsmanship

While the online design tool offers convenience and creative freedom, The Rare Gemstone Company recognizes the value of expert guidance in the jewelry design process. This is why its customers can work closely with the company’s experienced designers, discussing style preferences, settings, and metal types of their customized gemstones.

Photo: The RGC CAD Team curing 3D Jewelry Prints

Zagoritis emphasizes that their design team doesn’t just translate ideas into jewelry; instead, they elevate them. The Rare Gemstone Company offers valuable insights to improve the overall sound design, like suggesting the ideal gemstone to complement a particular style, recommending harmonious color combinations, or highlighting subtle details that enhance the overall aesthetic.

“Our team brings years of combined experience to each project,” Zagoritis mentions. “This aptitude establishes that every custom piece is truly what customers imagine and even better.”

Once a design is finalized, The Rare Gemstone Company’s skilled artisans and goldsmiths bring the customized gemstone to life using state-of-the-art techniques and equipment. This blend of traditional craftsmanship and modern technology results in jewelry pieces of exceptional quality and beauty.

The Rare Gemstone Company Difference

The Rare Gemstone Company’s quality, transparency, and prioritizing customer satisfaction have earned it a loyal following. The Rare Gemstone Company subjects each custom piece to rigorous quality checks and provides comprehensive documentation, including GIA system Gemstone, grading, and provenance reports.

Photo: Custom Earrings created by the RGC Design Team

“Trust is paramount in our high-stakes industry,” Zagoritis emphasizes. “We make sure our customers have complete confidence in their purchases by providing detailed documentation and using advanced technologies like 360-degree view, micro laser inscription, and even Provenance blockchain technology.”

The Rare Gemstone Company recognizes that every custom jewelry piece holds a unique and personal story. It understands that these customized gemstones are more than just accessories; they symbolize love, milestones, and individual expression. This appreciation behind each design drives the company to be part of every customer’s journey.

For the last 50 years, whether it’s an engagement ring marking the beginning of a lifelong commitment, a pendant celebrating a small win, or a pair of earrings honoring a cherished memory, The Rare Gemstone Company has treated each project with the utmost care and passion as if it were its own story to tell.

Lifestyle

Worrying About Your Tattoo Design? PRIC’D, The New Pre-Visualization Technology Got You Covered

Published

6 days ago

July 31, 2025

Michelle Langton

Photo courtesy of PRIC’D

By: Georgette Virgo

Sarah Mitchell stood nervously in front of the mirror contemplating the tattoo design she’d dreamed of wearing for years. Like many first-time tattoo clients, her excitement was tempered by uncertainty: would the design complement her shoulder as she imagined? Before she could further doubt, she decided to give PRIC’D a try, and to her surprise, this decision changed her uncertainty into confidence through the platform’s innovative pre-visualization technology.

Introducing a New Tattoo Experience

Many people find that getting a tattoo that doesn’t meet their expectations can be a devastating experience, both emotionally and financially. Many individuals spend months, sometimes years, planning their perfect design, only to be left with permanent artwork that fails to capture their vision. Clients often feel disappointed due to misaligned placement, poor consultation, or designs that don’t translate well from paper to skin.

Entrepreneur Kayhan Kiani saw this challenge and hopes to change this experience. Under his leadership, Kiani introduced PRIC’D, a platform streamlining the traditional tattoo consultation process by eliminating design uncertainty and lengthy waiting times through advanced technology.

Photo courtesy of PRIC’D

Clients can easily upload their tattoo designs, visualize them directly on a digital 3D model that matches their unique skin tone, and preview exactly how the artwork will appear on their body.

With this interactive 3D tattoo preview, clients have the flexibility to proceed, request specific adjustments, or explore entirely new design options. Once the final design is chosen, they receive an instant, accurate quote and can immediately book their appointment—all within the same seamless platform.

Photo courtesy of PRIC’D

“Many clients come to us with beautiful ideas but are hesitant about committing to permanent body art without seeing how it will look on their specific body type and placement,” explains Kiani. “PRIC’D’s pre-visualization technology eliminates this uncertainty, giving clients the confidence to proceed with their dream tattoos.”

Kiani believes that when the tattoo industry combines advanced technology with artistic excellence and unwavering professional standards, it creates an experience that transforms how people approach body art.

A Personalized Approach to Body Art

PRIC’D’s pre-visualization service is part of Kiani’s comprehensive consultation process under its premier tattoo company, INK’D London. The studio balances technological innovation with artistic proficiency. Its specialized artists, including experts in realism, portraits, blackwork, fine line work, and even Japanese Neo-Trad, use this technology to help clients refine their design choices and placement options.

When clients visit INK’D London, they work closely with dedicated consultants who guide them through the design process. With PRIC’D’s real-time size, placement, and orientation adjustments, clients can confirm that each tattoo suits the client’s body and vision. Because of this, high-profile clients have made INK’D London their home, and different artist collaborations have been featured there.

Kiani mentions, “Getting a tattoo should be a fun and seamless experience. We at INK’D, London, with our new platform, PRIC’D, eliminate all the what-ifs so our clients leave the shop satisfied with their new tattoos.”

Expanding the Best Tattoo Excellence Globally

This new pre-visualization tattoo technology represents Kiani’s commitment to establishing INK’D London as a global leader in body art. Allowing clients to preview their tattoo designs directly on their skin before any permanent ink is applied addresses a common concern among tattoo enthusiasts and first-timers. This technology enhances client confidence and showcases how INK’D London and PRIC’D merge unconventional solutions with traditional artistry.

Kiani mentions, “INK’D London with PRIC’D aim to redefine the perception of tattoos as part of self-expression and fashion globally by setting consistent quality standards in all of our procedures and introducing professional tattoo services to regions where they were previously unavailable.”

Please visit the PRIC’D website to learn more about the 3D tattoo preview.