Business
Beyond t-shirts: The rise of Patrick Matamoros

It is believed that true talent does not lie in doing different things, but in doing things differently. Patrick Matamoros is an entrepreneur who has certainly shown this talent, having mastered the art of collecting some of the rarest vintage t-shirts around and curating them to the biggest stars in the music industry.
Matamoros firmly believes that every vintage t-shirt has been through an inexplicable journey over the years. His job is to help his clients appreciate the story behind each vintage tee, a notion that truly transcends tangible value. Patrick explained further, “It’s not just a vintage t-shirt, it’s a journey, it has a story to tell, and that’s what simply leaves me spellbound. It is an invaluable attire, one worth admiring.” Having worked with celebrities like Pharrell Williams, Kanye West, Rhianna and the Kardashians, Patrick considers himself somewhat of a curator of stories, ones that are intricately threaded into the vintage t-shirts that he offers.
Patrick is a self-made man, having arrived in New York 20 years ago. He worked as an intern chef and dabbled in set designing, soon realizing regular jobs were far too mundane for him. He decided to experiment with his own business and turn his personal collection of vintage t-shirts into a business, setting up shop at a street corner in the big apple. Eventually people were drawn to him for his ability to find some of the rarest and most interesting vintage t-shirts in the world. Today, the biggest names in Hollywood have his number on speed dial, reaching out to him whenever they want to wear something that is truly unique. Patrick added, “I don’t like being the centre of attention. I just stuck to my craft and continued doing what I love most, delivering nothing but the best to each of my clients, and here I am today.”
Patrick’s journey to success was hard earned, and completely organic in nature. Despite the fact that he has never really advertised his services, he has become highly sought after in the realm of Hollywood. His reputation grew steadily, as one client that he worked with referred him to another. Today, he prefers to not get tied down to one place, and therefore refers to open an official store. Instead he spends his time traveling, meeting interesting people and finding vintage tees that nobody else can.
Though Patrick is always focused on his work, he always makes time for his family, especially his two and a half year old son, De Los Santos Luis. Patrick named his brand Saint Luis, after his son. While Hollywood’s glitterati keep Patrick extremely busy, he makes sure he has plenty of time to be a good father.
Patrick’s journey is a shining example of how true passion can help you reach the greatest of heights. Today, Patrick isn’t just selling products, he’s helping people understand the true value of vintage tees. When Hollywood celebrities want to look their best and find something that reflects their personality, they know Patrick has them covered.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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