Lifestyle
Helping Women Over 40: Jeanette Fritsch’s Transformational Program
By: Andi Stark
For many women, the onset of their 40s marks the beginning of a range of physiological changes. Symptoms like insomnia, memory issues, mood swings, and joint pain often arrive years before the commonly recognized signs of menopause.
Jeanette Fritsch, a well-aging expert, believes these issues stem from complex hormonal shifts and lifestyle factors rather than simply aging. Her SRB&B® (Stop, Reset, Build & Balance) method aims to provide solutions by addressing these hormonal interactions holistically. Through years of research, Fritsch has identified a pattern that reshapes common perceptions about midlife health. “The hormonal journey for women is not a disease or a phase to endure; it’s a complex biological transition that requires education and support,” she explains.
Her SRB&B® method is designed to help women understand and manage this transition by balancing hormones naturally rather than solely relying on medication or conventional therapies.
Expanding Competence in Midlife Health
Despite the growth of the wellness industry, many health professionals report feeling unprepared to support clients over 40, especially when it comes to hormonal health. The Global Wellness Institute reports that wellness coaching is expanding by 7.7% annually, but fewer than 10% of coaches feel they have adequate training in hormone-related health. This gap leaves many individuals underserved and often forces them to rely on general advice that may not fully address their needs.
Fritsch’s program fills this void by providing a structured, science-backed curriculum for health professionals, from coaches to medical practitioners. Her certification program equips professionals to understand and work with the hormonal dynamics that influence stress, metabolism, and emotional well-being. It challenges the traditional wellness model, which often assumes all clients can follow the same fitness and nutrition advice regardless of age and hormonal state.
“Many fitness and wellness programs simply don’t consider that women over 40 have different needs,” Fritsch notes. “Ignoring these differences can lead to programs that do more harm than good.”
The Science Behind SRB&B®: How Hormones Influence Health
The SRB&B® method is not a conventional wellness program but a targeted approach Fritsch developed after years of research and personal experience. Her four-step model—Stop, Reset, Build, and Balance—focuses on the HPAT hormonal axis, a network of glands that includes the hypothalamus, pituitary, adrenals, and thyroid. This system is important in maintaining hormonal balance, impacting everything from metabolism and sleep to mood and cognition.
The SRB&B® method aims to “repair” and restore the body’s natural balance by targeting this axis. The process goes beyond addressing individual symptoms; it seeks to improve the hormonal interactions contributing to midlife health challenges. According to journal studies like The Lancet, integrating lifestyle adjustments with hormonal health knowledge can reduce the severity of age-related symptoms. Fritsch’s clients, for instance, report improvements ranging from weight loss and clearer mental function to better sleep.
Fritsch’s certification program for coaches and practitioners provides in-depth education on these biochemical processes, with the goal of creating a network of certified SRB&B® practitioners. “There’s so much to understand about how hormones affect the body,” says Fritsch. “We can’t treat them in isolation without looking at how everything interacts.”
A New Model for Corporate Wellness
Fritsch has also adapted her program for corporate wellness, focusing on the aging workforce and the challenges associated with midlife health issues in high-stress environments. Research from the Harvard Business Review reveals that companies investing in wellness programs see improvements in productivity and employee retention. However, most wellness programs focus on mental resilience, neglecting the physical and hormonal aspects that can impact performance.
Fritsch created a corporate offering that provides companies with resources to support their employees as they navigate these changes. Her program includes targeted support for senior staff, who often experience stress and burnout related to hormonal changes that could be managed with the right knowledge and tools.
“Many executives are under the impression that exhaustion and burnout are just a part of getting older,” Fritsch says. “The truth is, there are underlying hormonal factors that, if addressed, can improve not just quality of life but also work performance.”
Expanding Access to Midlife Wellness
One of Fritsch’s long-term goals is to establish a global network of SRB&B® certified practitioners to provide more accessible, specialized support. Her program is open to many professionals, including fitness trainers, nutritionists, therapists, and even medical doctors. Practitioners who complete the certification gain an understanding of midlife health challenges that they can integrate into their practice.
This approach has already gained traction in Europe, where Fritsch’s certification program has begun to address the rising demand for midlife wellness support. Her next step is to expand to the U.S. and U.K., two markets with increasing awareness of midlife health issues but limited specialized services. A 2023 study indicated a shortage of nearly 170,000 certified health coaches in the U.S., with demand growing as more individuals seek support for age-related health concerns.
“There’s incredible untapped potential here,” Fritsch says. “When women—and men—learn how to work with their bodies instead of against them, the results are transformative.”
Lifestyle
Why Toba Ogunremi Believes High-Performing Teams Start with Belonging, Not Pressure
Most teams don’t fall apart all at once. It happens slowly, missed conversations, quiet disengagement, people doing what’s required but nothing more.
Toba Ogunremi has spent years working inside care environments where that kind of shift is easy to miss until it starts affecting everything. Leading operations at Samorem Care in the UK, he has seen how systems can appear stable on the surface while teams underneath struggle to stay connected to their work.
One experience early in his career changed how he looks at leadership entirely.
He had taken over a team that wasn’t in crisis, but it wasn’t working well either. The people receiving care were safe, but they weren’t thriving. The same was true for the staff. There was no urgency, no energy, just routine.
The usual solution would have been to tighten control by setting new targets, increasing supervision, and creating performance plans. He didn’t do any of that.
“I started with conversations,” he says. “Real ones. Not rushed, not formal.”
One by one, he spoke to each team member. What came out wasn’t frustration with the job itself, but something quieter and harder to spot.
“They weren’t disengaged because they didn’t care,” he explains. “They were disengaged because they felt unseen.”
No one had asked what they thought. No one had taken the time to understand how they were coping. Over time, that absence had turned into distance. That moment stayed with him. It shaped how he leads today.
His approach is simple, but not always easy to apply: people perform better when they feel they belong.
He believes high performance usually comes when people feel like they genuinely belong and know that what they do actually matters.
In healthcare, where pressure is constant and expectations are high, this idea can sound secondary. The focus is often on outcomes, compliance, and efficiency. Toba doesn’t dismiss those things, but he questions what happens when they become the only focus.
Even when all the processes are in place, if the people delivering the care feel disconnected, it eventually reflects in the quality of the work.
At Samorem Care, this thinking shows up in small but consistent ways. Recruitment is not just about experience. It’s about how someone responds to people, how they handle pressure, and how they communicate. Once they are in, the focus shifts to keeping teams stable and supported, rather than constantly rotating staff or reacting only when something goes wrong. He also pays attention to how leaders show up day to day.
According to him, leadership is not just about giving direction; it’s about being present enough to understand what your team actually needs.
That presence matters more in care than in most industries. The work is demanding, often emotional, and not always recognised for what it takes. When teams feel stretched or overlooked, it affects how they interact with the people they support.
For Toba, resilience is less about constant pressure and more about creating a work environment where people can do their jobs well without burning out. In his view, strong teams are not just coping; they are supported enough to stay clear-headed and consistent in their work.
His background outside healthcare still shapes how he leads. Having worked in sales and communications, he understands how important it is to read people and build trust. In healthcare, though, the impact is far more direct, as decisions affect someone’s everyday life, not just an outcome on paper.
That shift makes leadership more personal. Teams need more than instructions; they need stability, clarity, and a sense that they are understood. What defines Toba Ogunremi’s approach is its simplicity. He focuses on being consistent, listening carefully, and addressing issues early rather than reacting late.
In the end, his belief is straightforward: teams perform better not because they are pushed harder, but because they feel valued and part of something that works.
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