Business

How To Leverage The Great Resignation

Published

4 years ago

March 8, 2022

In the year 2021, more employees were leaving their jobs than ever before. According to the Bureau of Labor Statistics, a staggering 4.5 million Americans quit their jobs in November. The instability brought on by the pandemic has had a greater hit on low-wage sectors including hospitality, transportation, and utilities.

However, the labor market itself is not contracting. People are leaving their jobs to take up other opportunities. The transition to the digital economy has also created a rich and robust gig economy, where freelancing provides a lucrative incentive to work remotely and with more flexibility.

Opportunities in a New Era

The online infrastructure has presented unique opportunities for entrepreneurs to arise. According to an Intuit survey, more people desire to start their own businesses in 2022.

The catalyst for people to start their own businesses or pursue a different career after the pandemic comes with “the ample time they were given to reflect, to realize that they desired the long-term sustainability that pursuing an entrepreneurial path could potentially bring”, Lezly says.

Not uncommon to the feeling of fragility in the corporate workforce, Lezly D’limi was presented with a difficult conundrum. After helping build a talent acquisition company to the millions under a span of a few years, she came to face the reality that she was going to lose it all because of her pregnancy.

“She was now just another ‘resource’ and ‘capacity gap’ that needed filling. This first-hand experience was the trigger she needed to leave and create something of her own, defining a new place where people actually mattered, and their uniqueness was celebrated”.

Lezly is not alone in this feeling. The pandemic has statistically impacted women in the workforce far more than it has in men.

However, as the old adage goes, with one door that closes, another one opens.

There are a variety of skills and services that are higher in demand than ever, and the need for true talent never goes away. Adaptable and quick-minded individuals are likely to benefit from the momentum generated from this transitionary period. This may allow people to explore different outlets of making money, and thus, make the best out of the “Great Resignation”.

Explore New Outlets to Make Income

The rising use of technology and the internet has transformed how many industries operate and redefined the types of skills that are coveted. The opportunities to learn a skill set at the touch of a keyboard are easier than ever. There’s always the option to go back to the drawing board and learn a skill that can be used to build a side hustle. These include, however not limited to e-commerce, writing, content creation, and web development.

Pursuing a freelancing career also allows you to have more reign over your schedule giving you more time to dedicate to the intellectual assets that you’re passionate about.

Another option is to apply your existing skills and expertise in an area to build your own company. Starting a company is a tedious endeavour, but the advantages include the option to scale as you would like, build your own team and work culture, as well as exercise leadership capabilities on a whole different scale.

Lezly D’limi, founding director of Talentko, saw the opportunity to build and scale her own talent acquisition company. However, this time around the company would employ a people-centric, value-driven, and trust-based approach. Taking on the lessons of her own pursuit of freedom in workplaces, she and the Talentko team are on a mission to create flexible working. This means, giving their consultants the skills and tools to be location independent, as well as building their ability to run their desks like their own businesses. Creating true freedom and wealth generation.

Evaluate Your Connection to Your Values

Throughout our working lives, it’s easy to get caught up in the day-to-day tasks, whether you’re an employee or in a management position. Sometimes we find ourselves lacking fulfillment in our careers, and instead of pinpointing exactly what it is, we use artificial targets to guide our work.

When our values are misaligned with our work, it can be difficult to stay engaged, productive, and satisfied long-term.

“Our greatest realizations are uncovered on the days that we take a step back to sit still and observe”, Lezly says.

Choosing to step away from the hustle every once in a while can be beneficial in helping us reevaluate our decisions and can sometimes lead us to make profound changes in our lives.

It was from these periods of quietness, that Lezly found the calling to build her company, Talentko. Reflecting had allowed her to see the detrimental patterns of her past, and how to reconcile these differences between the corporate hustle, and her own vision of the type of company she wanted to build. Today, Talentko operates on the principles of helping people prosper and find joy in their work.

Build a Career that Aligns with your Passion

It is helpful to think of career trajectories as many different opportunities for you to exercise your skills and passion for a subject. For example, if you like to help people; there are several ways you can make a living from that passion. You don’t have to become a doctor; you can teach academics or build an online business that teaches other entrepreneurs how to scale their own companies. If you love to write, you’re not subjected to a career of writing books. There’s an abundance of opportunities in the online space to monetize off your craft.

When we’re passionate about something, the job no longer is a chore, but something we’re happy to put in the extra mile for. This translates to better work, and likely higher productivity on our end so we can use the extra time to manifest into other important areas of our lives; like our health and families.

“The true freedom from owning her own business came from the connection to purpose, impact, and choice”. Lezly was able to leverage her passion for helping others to build a company that allowed people to prosper and grow under a non-toxic, unrestrained work environment.

Conclusion

In the modern age, we are presented with new and emerging opportunities to explore and diversify our skill sets. Climbing the rungs of the corporate ladder is no longer as desirable as it used to be. Employees are prone to choose workplaces that inhibit good work cultures, social and health benefits, as well as the option to work remotely. Freedom and quality of life are important factors in today’s modern workplace culture.

Instead of perceiving the Great Resignation as a signal for failure, we should accept that this new reality might just bring out the types of reforms and innovations that have been long overdue.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.