Sustainable fashion is quietly overcoming the damage that fast fashion inflicts on the planet. From inhumane working conditions to energy and resource sapping, the long-accepted practices of fast fashion cause untold damage. Sustainable fashion seeks to transform what clothes production can look like and what it can do for our planet. JIINAN is an eco-friendly clothing brand that is environmentally and ethically conscious, creating both chic activewear pieces and peace of mind. 

JIINAN’s eco-friendly sustainability is woven within its very fabric. Their collections are created from recycled plastic bottles, and they utilize sustainable textile techniques. The brand has gone one step further than most to protect and benefit the environment. Eager to take part in the trend towards eco-friendly practices, some brands have begun to simply support tree-planting initiatives. JIINAN, in comparison, wears their desire to put the planet before profit on their ethically woven sleeves. They use fabric that is made from 100% recycled Econyl, which is regenerated nylon that is made entirely from post-industrial waste from oceans and landfills. According to its founder, Jessica Sinclair, from packaging to production, JIINAN offers an eco-friendly and sustainable way to support our planet while feeling comfortable and looking good. “One yoga outfit alone removes seventy plastic bottles from the ocean. JIINAN offers people an actionable way to aid the planet while they work out.”

Further confirming its sustainable status, JIINAN is produced in Bali under environmental and ethical conditions and also benefits charitable change. 5% of JIINAN’s yearly proceeds will go towards O.U.R (Operation Underground Railroad), a non-profit organization fighting to end sex trafficking by rescuing thousands of children across twenty-eight countries. Jessica Sinclair has over thirteen years of experience building and growing organizations and an inherent desire to protect and benefit the planet. Fast fashion created a crisis that is eroding our environment every day, but thankfully, eco-friendly clothing brands are reversing our planet’s fate with every stitch.