Lifestyle
Omar Benchekroun’s career in Los Angeles Luxury World
For the best in fine dining, travel, and entertainment, LA Lifestyle Services is here for you. Offering the best in concierge services in the Southern California area, we provide you with professional services that meet your needs, exceed your expectations, and do so while fitting your budget.
Our Founder
Omar Benchekroun, who is recognized around the world for his expertise in concierge and hospitality services, founded LA Lifestyle Services.
Born in Morocco, Benchekroun developed a passion for elegance and knowing how to treat people the right way. He gained considerable experience and valuable insight in his native country before moving to Paris in 2007. There, he became immersed in providing first-class services for travelers that helped develop his skills and expertise in the field.
It was not long before Benchekroun decided to leave Europe and head to Southern California to meet the needs of residents and travelers by founding LA Lifestyle Services. With his many years of experience, the connections to lifestyle experts, brands, and establishments, and his passion for providing clients the best in concierge services, it’s little wonder that LA Lifestyle Services has garnered considerable attention for those who appreciate luxury living.
Our Services to You
At LA Lifestyle Services, we tailor our concierge services to fit your needs. This means that you can trust our company to deliver the following.
- Book Local Transportation
- Arrange Meals
- Create Reservations
- Prepare a Night of Fun and Adventure
We listen to your needs, so you can relax and let us do the work. With your privacy and satisfaction with our services being the utmost priority, we listen to your needs and create the right services to ensure that everything goes as smoothly as possible.
Why Choose LA Lifestyle Services?
There are good reasons why our company stands apart from the competition. Starting with our founder who is world-renown for his expertise in luxury and concierge services, our company strives to meet the needs of our clients by providing the best in concierge services.
Knowledge: Benchekroun has extensive travel experience combined with his many years of serving clients just like you. His knowledge extends to understanding the cultures and customs of English, French, Spanish, and Arabic-speaking nations. This means that he can deliver a customized package of services for his clients.
Professional: The proper ethical codes that are part of concierge services are the foundation of LA Lifestyle Services. This is why so many have embraced the services provided by Benchekroun and his experienced staff. By following the ethical codes which are the backbone of the industry, the result is a more comfortable experience for our clients.
At LA Lifestyle Services, we strive to anticipate your needs and implement the right course of action to ensure that you are satisfied with the experience we provide. Your needs become our priority, so please contact us today. Let us know what you want, and we will create the right package of services to provide it. That is how LA Lifestyle Services works for you.
Lifestyle
Why Toba Ogunremi Believes High-Performing Teams Start with Belonging, Not Pressure
Most teams don’t fall apart all at once. It happens slowly, missed conversations, quiet disengagement, people doing what’s required but nothing more.
Toba Ogunremi has spent years working inside care environments where that kind of shift is easy to miss until it starts affecting everything. Leading operations at Samorem Care in the UK, he has seen how systems can appear stable on the surface while teams underneath struggle to stay connected to their work.
One experience early in his career changed how he looks at leadership entirely.
He had taken over a team that wasn’t in crisis, but it wasn’t working well either. The people receiving care were safe, but they weren’t thriving. The same was true for the staff. There was no urgency, no energy, just routine.
The usual solution would have been to tighten control by setting new targets, increasing supervision, and creating performance plans. He didn’t do any of that.
“I started with conversations,” he says. “Real ones. Not rushed, not formal.”
One by one, he spoke to each team member. What came out wasn’t frustration with the job itself, but something quieter and harder to spot.
“They weren’t disengaged because they didn’t care,” he explains. “They were disengaged because they felt unseen.”
No one had asked what they thought. No one had taken the time to understand how they were coping. Over time, that absence had turned into distance. That moment stayed with him. It shaped how he leads today.
His approach is simple, but not always easy to apply: people perform better when they feel they belong.
He believes high performance usually comes when people feel like they genuinely belong and know that what they do actually matters.
In healthcare, where pressure is constant and expectations are high, this idea can sound secondary. The focus is often on outcomes, compliance, and efficiency. Toba doesn’t dismiss those things, but he questions what happens when they become the only focus.
Even when all the processes are in place, if the people delivering the care feel disconnected, it eventually reflects in the quality of the work.
At Samorem Care, this thinking shows up in small but consistent ways. Recruitment is not just about experience. It’s about how someone responds to people, how they handle pressure, and how they communicate. Once they are in, the focus shifts to keeping teams stable and supported, rather than constantly rotating staff or reacting only when something goes wrong. He also pays attention to how leaders show up day to day.
According to him, leadership is not just about giving direction; it’s about being present enough to understand what your team actually needs.
That presence matters more in care than in most industries. The work is demanding, often emotional, and not always recognised for what it takes. When teams feel stretched or overlooked, it affects how they interact with the people they support.
For Toba, resilience is less about constant pressure and more about creating a work environment where people can do their jobs well without burning out. In his view, strong teams are not just coping; they are supported enough to stay clear-headed and consistent in their work.
His background outside healthcare still shapes how he leads. Having worked in sales and communications, he understands how important it is to read people and build trust. In healthcare, though, the impact is far more direct, as decisions affect someone’s everyday life, not just an outcome on paper.
That shift makes leadership more personal. Teams need more than instructions; they need stability, clarity, and a sense that they are understood. What defines Toba Ogunremi’s approach is its simplicity. He focuses on being consistent, listening carefully, and addressing issues early rather than reacting late.
In the end, his belief is straightforward: teams perform better not because they are pushed harder, but because they feel valued and part of something that works.
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