World
Short-Throw Projectors Transformed Three Shop Windows Using Fairy Tales
Popular artists Davy and Kristin McGuire transformed three shop windows with the help of Hans Christian Anderson’s famous stories, The Little Mermaid, The Snow Queen, and The Emperor’s New Clothesas, taking them as inspiration. The project has been commissioned by Absolutely Cultured, which also delivered the Hull UK City of Culture project in 2017. In each of these shop windows, a mannequin has been kept as the central focal point for each story. Also, a voice was given to each character with the help of a monologue and the projection onto the mannequins’ faces created a lively effect. Apart from this, there was an interaction of the audience with the Emperor show window.
The four-day festival ran from 29 November – 2 December and the Still Lives installations were disclosed on Whitefriargate in Hull city center. Two Optomo EH200ST short throw projector and ML750ST short throw LED ultra mobile projector were used in the windows and for emperor face. With the help of local actors, Rick Bland and Jack Chamberlain, a microphone and a monitor were alternated to help the crowd watch the emperor from a hidden camera. They interacted with the audience by projecting their faces onto the naked male mannequin with their voices from the speakers.
Absolutely Cultured‘s producer Lily Mellor said that Urban Legends: Northern Lights was their biggest event till date. He said that over 60,000 people come to the installations over the four-day festival and they bring very different things. The producer also said that with the help of Studio McGuire, it became possible to create a magical experience as the projection was used creatively and details were provided in each of the scenes.
World
Swiss International University Enhances Student Employability with Major Global Collaborations
New collaborations with Citibank, Abu-Ghazaleh Global, RAK Properties, and others strengthen SIU’s commitment to connecting academic learning with global career opportunities.
Swiss International University (SIU) has already informed about the new corporate partnerships that will start in October 2025 and that they will provide students with better access to internships, training programs, and job opportunities in various fields.
The new partnerships are aligned with SIU’s goal to combine education with the real world, as they ensure that the graduates are equipped with the required knowledge, skills, and professional exposure to be successful in the global economy of today.
In the last few weeks, SIU has formed alliances with several major companies, including those from the banking, business, hospitality, real estate, and consulting sectors. The students will be actively involved in each collaboration through internships, practical training, and the career opportunities that will be given to them during or after their studies.
Among the key collaborations are
Citibank, where students of the business and finance fields will get to experience international banking operations through special training and possible hiring programs.
Abu-Ghazaleh Global has given SIU’s programs its official blessing and access to practical experience in global business, accounting, and consulting.
RAK Properties is going to give real estate and business students a chance to learn about property development, investment, and project management.
The Signature Inn Hotel Al Riqa L.L.C. offers students of hospitality a chance through real-life interrelated scenarios to gain the knowledge of front-office operations and guest management.
Al Shabaka International Businessmen Services is opening a door for the students to meet the professionals involved in global business consulting and administration.
Galadari Motor Driving Center, where students will get a clear insight into corporate management, customer relations, and operational efficiency.
Women’s First Jobs is going to help female students and graduates through career counseling, professional networking, and empowerment initiatives.
MyFounders.Club Global is building up the students and aspiring founders in terms of innovation and entrepreneurship by taking them through the process of developing and launching new ventures.
Revival AE Project Development Consultant Co., L.L.C., where students will be working on consulting for sustainable projects and environmental management.
“The partnerships that we have formed represent our commitment not only to the business world but also to the world of academia,” said the Head of Swiss International University. “We are aspiring to equip every student in SIU with the power to win the global job market through robust academic credentials, practical exposure, and a web of real opportunities. Our target is not a teacher-student relationship whose only need is the job—our students will be the ones making changes in the various fields of tomorrow.”
The academic world and the global market are the two areas where SIU, collaborating with partners at the present time, shows the institution’s continued commitment to creating a career-oriented academic environment where learning takes place beyond the walls of the classrooms.
The deadline of October 2025 is approaching, but the university is still looking to make new strategic partnerships to grow its network of global partners. It is clear from the continuous activities of the university that it is striving to offer its students worldwide the possibility of not only utilizing their skills but also being a part of the industry via employment and thus empowering them to make a difference in international markets.
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