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Digital Expert Harish Pednekar Speaks About His Entrepreneurial Journey, Has A Golden Advice For All The Emerging Entrepreneurs!

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India has transformed itself into a digital marketplace and there has been a tremendous growth of the digital industry. In this modern era, social media has advanced and has opened doors for many people. One of the exceptional names in the entrepreneurial world, Harish Pednekar is doing really well who has helped many businesses grow on the internet. At 25, the young man is living by his dreams and when people were enjoying late-night parties, he hustled day and night to chase his goals. With having a bachelor’s degree in Business Management, he very well knew about his entrepreneurship skills and later he executed them in his works. Today, Harish is a guaranteed name one can rely on when it comes to boosting social media presence of any individual or a brand. In a tête-à-tête with the man himself, we tried to know about his journey, his take on social media and much more.

Q: What inspired you to become an entrepreneur?

A: It was my instinct. The call to become an entrepreneur came from within. I always thought to be self-employed as it gave me contentment in the truest sense. There’s a completely different feeling when you are your own boss. When you work for someone else, you have a fixed salary but when you work for yourself, your income is will always depend upon the kind of work you do.

Q: Tell us something about your work?

A: My main work is into the digital space. I have established a lot of start-ups and helped many firms to grow on social media. Every company needs to have its presence over the web, and I have mastered the art on how to give the brands the much-needed presence over the web. It’s all about how strategically you work. By God’s grace, I have been receiving the best work and I have got more than 300 clients from all over the world.

Q: Is social media the best career field for the millennials today?

A: (Smiles). Well, that depends on a person’s preference. But in today’s time, if you see, there has been an upward trend of social media. Teenagers are minting money in millions through apps like TikTok. Social media has also given birth to many influencers, which is the booming industry today. So yes, social media will always evolve with time and come up with new innovations.

Q: If not a digital expert, what alternate career plans did you have in your mind?

A: Honestly, I did not give any second thought. Probably I would have researched how to become a top digital expert (laughs). I think if not in the digital media, I would have been a businessman in some other field. Business runs in my veins. Having said that, I would have loved to start my own event management company.

Q: Any important advice to emerging entrepreneurs?

A: Take risks! The ultimate rule that goes in the business is higher the risks, higher the profits. People should never shy away from experimenting. Never hold back and never ever step up on someone else’s dreams to fulfil yours. And of course, to be safe, always have two plans. If Plan A does not work, you can have Plan B to fall back on.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

How Scamless Helps Families Protect Elderly Parents From Online Scams

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(Image credit: Scamless)

To protect elderly parents from online scams, families should combine regular communication, scam-awareness education, verification habits, and real-time scam detection tools. Scamless helps by detecting suspicious messages, phishing links and impersonation attempts across WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before users click, reply or send money. 

Why Seniors Are Targeted by Online Scams 

Online scams have become a growing concern for families, particularly when it comes to protecting elderly parents who increasingly rely on digital communication for banking, healthcare, and staying connected. As scam tactics become more sophisticated, many families are searching for ways to protect elderly parents from scams, explore scam protection for seniors, and find reliable tools, such as a senior fraud prevention app or family scam protection app that can provide real-time safety across messaging platforms.

Scamless is an AI-powered scam detection app that helps users detect suspicious messages, phishing links and impersonation attempts across apps such as WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before they click, reply or send money. 

Arjun Singri, founder of Scamless, explains that the vulnerability of seniors is not linked to awareness or intelligence, but to the evolving nature of digital manipulation. “The challenge is that scams are designed to blend into everyday communication,” he says. “They appear as normal messages, often from sources that feel familiar and trustworthy.”

Common Scams Targeting Elderly Parents 

Scammers frequently target older adults through emotional and time-sensitive messaging. These include fake bank alerts, impersonation of family members, delivery notifications, and urgent account security warnings. Each message is structured to create urgency and reduce the likelihood of verification. Singri notes that this emotional pressure is central to how fraud succeeds. “When urgency enters the conversation, people tend to act before they validate,” he says.

One of the most common risks involves impersonation scams, where attackers pretend to be a relative or a trusted institution. These messages often request immediate financial assistance or sensitive information. In many cases, they are delivered through messaging platforms where conversations feel private and personal, making detection more difficult.

Another frequent category includes fake bank texts and account alerts. These messages claim that accounts have been compromised or transactions require immediate verification. They often contain links that lead to fraudulent login pages designed to capture credentials. Delivery scams and fake shopping notifications also remain widespread, especially during periods of high online purchasing activity.

Singri explains that these patterns are intentional and highly structured. “Scams are not random messages,” he says. “They are carefully designed interactions that guide someone toward a decision without giving them time to question it.”

For families, this creates a unique responsibility. Protecting elderly parents from scams is no longer limited to education alone. It requires ongoing support and systems that can assist in real-time as threats appear. Caregivers often play a critical role in helping seniors identify suspicious messages, verify requests, and avoid rushed decisions.

However, human oversight alone has limitations. Messages can arrive at any time, and scams often unfold within seconds of engagement. This is where technology becomes an important layer of protection.

How Scamless Supports Family Scam Protection 

Scamless operates as a scam protection app for seniors and a family scam protection app designed to help detect suspicious messages, phishing links, and impersonation attempts across platforms such as WhatsApp, SMS, Instagram, Facebook Messenger, X, and TikTok. It functions as a senior fraud prevention app by analyzing communication in real time and flagging potential risks before action is taken.

The system identifies patterns associated with manipulation, including urgency cues, unusual requests, and inconsistencies in sender behavior. When a risk is detected, it provides real-time scam alerts that explain why a message may be unsafe. This allows both seniors and family members to understand the context of the threat rather than relying on uncertainty.

Why Real-Time Scam Alerts Matter for Seniors 

Singri emphasizes that clarity is a critical part of protection. “People do not need more fear,” he says. “They need understanding at the moment a decision is being made.”

One of the key advantages of using a family scam protection app is shared awareness. Families can support each other in identifying suspicious communication patterns and reinforcing safe digital habits. This creates a collaborative approach where protection is distributed across both technology and human support.

Caregivers often look for tools that reduce friction for seniors while still offering strong protection. Scamless is designed to integrate into everyday communication without requiring additional steps from the user. It helps users check suspicious messages before clicking, replying, or sharing sensitive information, reducing the risk of accidental engagement with fraudulent content.

Singri explains that timing is often the deciding factor in whether a scam succeeds. “Most scams succeed in moments where someone feels pressured to respond quickly,” he says. “If that moment is interrupted with clarity, the outcome changes.”

Scam protection for seniors must also account for emotional factors. Older adults may be more trusting of messages that appear to come from family members or institutions they have interacted with for years. Scammers exploit this trust by replicating tone, branding, and communication style. This makes detection especially difficult without additional support systems.

How AI Helps Detect Senior Fraud Attempts 

AI plays an increasingly important role in addressing this challenge. Scamless uses machine learning to analyze large volumes of communication data and identify patterns that may indicate fraud. It adapts continuously to new scam techniques, ensuring that protection evolves alongside emerging threats.

The platform also helps reduce dependency on manual verification. Instead of expecting seniors or caregivers to assess every message, it provides immediate analysis that highlights potential risks in context. This is particularly important in situations involving fake bank texts or urgent family requests, where hesitation is often overridden by emotional response.

Singri frames this as a shift in how digital safety is understood. “Protection should not depend on constant vigilance,” he says. “It should be built into the environment where communication happens.”

Families using scam protection tools benefit from reduced stress and increased confidence in digital interactions. Seniors gain reassurance, while caregivers gain visibility into potential risks without needing to monitor every conversation directly.

Scamless and the Future of Senior Scam Protection 

The rise in scams targeting older adults reflects broader changes in communication behavior. As more daily activities move online, including banking, shopping, and healthcare coordination, the number of potential entry points for fraud increases. Scammers take advantage of this expansion by designing messages that mirror legitimate interactions.

Singri notes that this evolution requires a new approach to safety. “The environment has changed faster than people expect,” he says. “That gap is where scams find opportunity.”

Scamless addresses this gap by embedding detection directly into communication channels, allowing risks to be identified as they appear. This approach helps ensure that seniors are not left to interpret complex signals on their own, especially in high-pressure situations.

For families seeking to protect elderly parents from scams, the combination of awareness, communication, and intelligent support systems offers the most effective path forward. Education remains important, but it becomes significantly stronger when paired with real-time protection.

As digital communication continues to expand, the need for accessible and adaptive safety tools will only grow. Scam protection for seniors is no longer a secondary concern. It is a central part of maintaining trust and independence in a connected world.

For Singri, the mission is grounded in simplicity and timing. “The right support at the right moment can prevent everything that follows,” he says. “And sometimes, that moment is all that stands between safety and loss.”

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