Business

3 Major Trends That Will Impact the Events Industry in 2020

Published

6 years ago

February 28, 2020

As is the way with many industries, the events industry is rapidly advancing and evolving to meet the growing demands of consumers. In an industry that is already so dynamic, 2020 is predicted to bring an abundance of exciting developments to the world of events.

Event management teams and planners can prepare and adapt to what’s going to shake up the event industry by staying ahead of the trends. By keeping an eye on what’s predicted to come, you can be sure to plan and manage some unforgettable events this year.

Attendee Personalisation

Advancements in technology mean that consumers are continuing to expect more personalisation in their interactions during events. Personalisation is now going beyond digital marketing and seeping into event marketing and the nature of functions. While personalisation is not a new term, we are entering a new phase in which planners finding ways to respond to the needs of attendees.

Consumers are expecting more interactive experiences with each event. The key to delivering this experience is enhanced individual personalisation. Traditional event design is structured around the satisfaction of attendees. However, today, event organisers need to deliver on a customised experience by considering the person, professionally and personally, and understanding their preferences and personal value structure.

Tailoring for personal relevance and experience is now a crucial component of event design. In 2020, event managers who refuse to use collected data to deliver tailored and relevant experiences will fail to satisfy the demands of event attendees. According to Sydney event management company Polite, the biggest trend in 2020 will be towards delivering a personalised experience for all event attendees.

Sustainability

Sustainability is not a new trend; however, it looks like it’s only going to be further stressed this year. Rather than making sustainability an after-thought, event planners are going to need to weave eco-friendly behaviours into the design, planning, and execution of events.

Eco-friendly choices are already being offered in the world of events. Event organisers are making behavioural changes and adapting in what has traditionally been a relatively wasteful industry. Consumers are becoming more aware of sustainable practices and are demanding more from their events to implement such changes. As such, events need to be planned in a manner that will have a minimal environmental impact.

So, how do you make an event sustainable? There are plenty of opportunities to make impactful changes. From switching to digital advertisements and ticketing systems to replacing plastic cutlery and bottles with biodegradable alternatives, using seasonal and local produce for catering, and providing vegan and vegetarian menu options. Events typically are a huge source for landfill and waste, so planners need to consider ways to minimise footprint with each event.

Artificial Intelligence

Human-centred technology is quickly becoming an important asset to the planning and delivery of a successful event. In today’s exciting phase of digital innovation, technology is advancing to become more human-centric than ever. Tech is being designed with the ability to reach a deep understanding of people, the items they use, where they go, their activities, and the nature of their relationships. Technology has become second nature for so many of us that it is becoming difficult to imagine what life would be like without it. Every resource or tool is smart, optimised, and automated for efficiency.

So, what does this have to do with events in 2020? Consumers are still looking for that human touchpoint with the added abilities of advanced technology. Artificial Intelligence (AI) is a solution that provides a connection between attendees and planners, while strategically relying on technology for event planning efficiency. Here are some ways that events can utilise AI:

Chatbots
Collecting Data on Attendees
Translation
Process Automation

Business

TrueData Solutions LLC Founder Del Andujar Responds to Europe’s Growing Digital Privacy Concerns

Published

4 days ago

May 22, 2026

Matthew Wiles

For years, internet privacy discussions centered around targeted advertising, browser tracking, and social media data collection. But a new debate is beginning to reshape the cybersecurity industry entirely: identity verification laws.

Across Europe, governments and digital platforms are increasingly introducing systems that require users to verify their identity or age before accessing certain online services. Supporters argue these systems improve online safety and accountability. Critics argue they may also normalize a future where anonymity online becomes increasingly difficult.

That tension is now creating new opportunities — and new responsibilities — for cybersecurity and privacy companies worldwide.

Among the firms responding to this shift is TrueData Solutions LLC, a Wyoming-based cybersecurity company founded in 2025 by Del Andujar. The company recently announced plans to expand infrastructure and operations into Europe as digital privacy concerns continue growing throughout the region.

The expansion arrives during a particularly sensitive moment in global technology policy.

Recent discussions surrounding European age verification systems have raised broader questions about how personal identification data will be stored, protected, and potentially shared. Privacy advocates have warned that even well-intentioned verification systems can create centralized repositories of sensitive personal information that may become vulnerable to misuse or breaches.

According to reporting from Tech Policy Press, experts have increasingly expressed concern that identity verification requirements may carry privacy implications extending beyond basic data confidentiality.

For privacy-focused companies, the issue reflects a major transformation in how consumers view digital safety.

Historically, many users treated online privacy as secondary to convenience. But growing awareness around data breaches, identity theft, and public data exposure has changed public perception significantly over the last decade.

TrueData’s business model directly addresses those concerns.

The company allows individuals to search for publicly leaked information connected to themselves and assists users in opting out from data broker platforms that collect and distribute personal details online. Unlike many competitors within the cybersecurity industry, TrueData offers its primary opt-out assistance services free of charge.

That approach has become central to the company’s identity.

While many privacy services operate behind subscription paywalls, TrueData positions accessibility as part of its broader mission to help individuals regain control over their digital footprint regardless of financial barriers.

The company also provides secondary cybersecurity services such as virtual private networks designed to improve browsing security and network privacy.

As Europe continues debating digital identity enforcement policies, cybersecurity providers may increasingly become intermediaries between governments, platforms, and consumers attempting to protect their information online.

Industry observers believe the broader privacy economy could expand dramatically over the next several years as identity-linked internet systems become more common globally.

In that environment, companies focused on transparency and user trust may gain a competitive advantage over firms relying heavily on aggressive monetization strategies or opaque data practices.

For founder Del Andujar, the issue extends beyond cybersecurity trends alone. It reflects a deeper concern about whether ordinary internet users will retain meaningful control over how their information is collected, indexed, and distributed online.

As digital identity increasingly becomes tied to daily internet access, that question may soon affect nearly every user online — not just cybersecurity professionals.