Business

How Franchising Fitness without a Fitness Background is Succeeding

Published

6 years ago

May 27, 2020

No fitness experience is needed with this franchise opportunity. When you were young and inexperienced, these three words were the only thing you looked for in a help-wanted ad. After all, if there’s one thing you had when looking for your first job, it was inexperience.

But now that you’ve got a few years and a couple jobs under your belt, you may consider opportunities that don’t require experience to be beneath you. You went to school and have paid your dues in marketing or accounting or another industry, and those dues will pave the way to your next gig, right?

Maybe not. Because if you’re interested in owning your own business, one franchise opportunity that requires no experience will give you the experience of a lifetime. What is it? Fit Body Boot Camp (FBBC), the fastest-growing boot camp franchise in the world.

The Best Fitness Franchise Opportunity 2020

Access to Experience

Think launching a fitness business without a fitness background sounds crazy? Well, it would be if it were any franchise besides Fit Body Boot Camp. With FBBC, it’s not crazy at all. Because with Fit Body Boot Camp’s gym franchise opportunity, you don’t launch your business alone, and you don’t keep it open on your own either.

Every franchisee is given in-depth, easy-to-follow instruction on how to open and grow a successful franchise. When first opening a franchise, FBBC suggests renting a small space with low rent. This keeps cost as low as possible and profits as high as possible.
Those who are driven to succeed soon move into a larger space, open another location, or both. But because they smartly start with a small space, they don’t struggle to pay rent those first few months.

As an added perk, Fit Body Boot Camp does your online marketing for you. In case you’ve never tried understanding online marketing, this is a huge perk! With FBBC’s inhouse digital marketing professionals, your location’s website and Google and Facebook ads are created, monitored, and tweaked to keep a flow of new customers coming to your door every day.

How much does something like this cost? With other franchises or your own independent company, the sky’s the limit. With FBBC, it’s absolutely free. That’s right; FBBC franchisees have all their online marketing done for them at no additional cost beyond their monthly franchise (which is a low flat fee and not a percentage of your revenue, like most franchises).

Hiring Expertise

Don’t know the difference between medicine balls and kettlebells? Unsure which supplement to recommend to someone working to make bigger gains faster? Not a problem. You don’t need to be a trainer or fitness pro to run a successful FBBC location. You simply need to hire great trainers who know how to lead clients to reach their goals.

Don’t know how to find quality trainers who can help clients improve their health and continue coming to FBBC month after month, year after year? FBBC’s ongoing training and education helps here as well. With Fit Body Boot Camp franchisee training, you’ll know exactly who will fit the bill for your location, and you can hire with confidence.

If you’re turned off by fitness coaches who spend their time yelling and screaming, you’ll be excited to know that FBBC goes with a different approach. Instead of yelling and screaming like drill sergeants, FBBC trainers are encouraging, personable, and inspiring. They treat people how they want to be treated like people.

And the approach works. A look at the results of any given FBBC location proves that FBBC trainers get results. They help people lose weight, gain muscle, eat better, feel better, and live better. It’s not magic. It’s caring.

What You Do Need for a Successful Gym Franchise

While you don’t need experience in the fitness world to open a FBBC location, you can’t come to the table empty handed. In order to open a FBBC and find the same wild success so many franchisees have, you need a couple of intangibles.

1. An internal drive to succeed. FBBC is a straightforward, turnkey franchise opportunity. However, no business can reach its potential if you don’t work hard, and your FBBC franchise is no different. Are you hungry for success and have an inner drive to succeed? Then FBBC is an excellent opportunity to work your way into a bigger bank account.

2. An unquenchable passion to help others. FBBC was founded with the goal of helping 100 million people across the globe meet their health and wellness goals. This underlying purpose drives every FBBC franchise every day. It’s why clients and franchisees love FBBC and see amazing results. If you get energized at the thought of serving others, FBBC may be a great fit for you.

3. A willingness to learn. You don’t need a fitness background to launch your FBBC location, but the most successful franchisees are always learning and growing. They throw themselves into the business, learning everything they can. Why? To grow the business and to help their clients. So if you plan to take the leap and open a FBBC franchise location, prepare to learn all you can about your clients, your business, and the world of fitness. Otherwise, you’re shortchanging your bank account and those you serve.

A Word to Personal Trainers Looking for Franchise Opportunities

Already have a background in fitness? If you’re a personal trainer, fantastic! There are tons of FBBC franchise owners just like you. They bust their hump helping one person after another meet and exceed goals, but they never have financial freedom.

With FBBC, your time isn’t monopolized by a single client. You work with dozens of goal-oriented clients at a time, who encourage each other and make even bigger improvements as a result. If this sounds intriguing, you may be a great fit for FBBC.

Have the drive to open a successful fitness franchise and a deep-seated love for serving others? Maybe it’s time you open a Fit Body Boot Camp franchise. Visit https://fbbcinvest.com/ or call (888) 638-3222 to learn more about this exciting franchise opportunity that is sprinting toward the goal of helping 100 million people.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.