Business

Sanitation Zone Helps Empower Businesses, Facilities and Organizations to Instill Public Confidence as More Venues Begin To Open

Published

6 years ago

July 1, 2020

Matthew Wiles recently sat down in a telephone interview with Sanitation Zone, to learn more about how they are helping empower businesses to instill public confidence in them. This interview is a BigTimeDaily exclusive.

Please tell us about yourself.

We are a group of entrepreneurs who believe, now more than ever, that it’s our shared responsibility to create a healthier world around us.

What is SanitationZone?

SanitationZone believes that, in today’s world, what we do is now as important as what we say. Businesses, organizations and nonprofits should lead by example, empowering customers and members to make a difference, where they are.

That’s why we created SanitationZone stations: the world’s only, true all-in-one sanitizing station that allows you to offer sanitizer, wipes, disposable masks and more to customers and members, with a built-in trash box.

Who is the team behind the creation of the Sanitation Station?

Co-Founder Shaun Roberts has built and owned a number of e-commerce brands in the last several years. Shaun is a retired lawyer and politician.

Greg Swafford is a former agency owner who has strong expertise in marketing along with operational execution.

Can you tell us about what prompted the development of the Sanitation Stations?

Before COVID-19, a safe, clean and healthy environment seemed to be a bonus feature offered for many facilities. However, since COVID-19, it’s clear that going forward businesses and organizations will need to make the safety and health of its patrons a part of the brand.

We saw too many places taking a random sanitizer jug and placing it on racks, or pretty much whatever they could get their hands on, to make it work. These places would have beautifully designed physical spaces but then this eyesore of a “band-aid” fix to offer sanitizer.

We believed that a place could offer these newly needed sanitizing options to customers without sacrificing their brand. So we created SanitationZone to help.

The Sanitation Station’s response to the pandemic was quick. During the evolution of the product, did you face any challenges due to time constraints?

We believe that you move fast, and if there is collateral, fix it later. Every business must constantly adapt to ensure it meets the needs of its customers. SanitationZone is no different.

One of the challenges we face is the constant battle between small retail and large entities (i.e. colleges) wanting SanitationZone but having different needs. A small retailer may only use a limited number of wipes but a college may need wipes by the gallons.

These two situations require totally different structures to SanitationZone. Accommodating both ends of the spectrum can be challenging, but we are committed to making it work for anyone.

What different options are available for your Sanitation Stations? How can customers customize their individual Stations?

On the website, we offer a few color variations and offer a branded logo for free.

With larger volume orders, we can customize more parts of SanitationZone to fit the organization’s needs.

What features of Sanitation Zone make it the top choice in comparison to other competitors in the industry?

We are the only true all-in-one sanitation station on the market. Our stations allow you to offer sanitizer, wipes, disposable masks and other PPE equipment, all with a built-in trash box.

What industries do you think will benefit the most from the Sanitation Zone Sanitation Stations? Who are your customers?

Anyone who has decision-making authority over a physical space and wants to ensure that space has a consistent brand message, including how they present and offer sanitizer and wipes.

Our customers vary from small businesses, facilities operations, colleges, churches, manufacturing plants, schools and more!

Your Sanitation Stations recently launched, can you tell us about the success you are seeing in the early stages, so far?

Our experience and expertise in terms of marketing is digital. We are able to launch and move very quickly in this space due to our exceptional marketing capabilities.

Rather than rely on traditional marketing, like this industry typically does, we are able to use cutting edge methods in unique ways to penetrate the market. Consequently, we’ve sold hundreds of units strictly using this digital marketing approach.

When we add our sales team and other traditional methods, we expect the growth to continue upwards in larger waves.

How is the Sanitation Zone helping empower people as they begin to return to life as “normal?”

We want to empower businesses and organizations to instill confidence in the public to return to a life they once knew. By having the right tools, such as SanitationZone stations, with all its capabilities, people can feel more comfortable and confident visiting places knowing businesses care about their health and are taking steps to protect it.

Are there any future expansion plans for the Sanitation Zone you would like to share with us?

Absolutely! We are looking to expand to some new fun and exciting avenues. More on this later! As always, we will be able to penetrate them quickly with our digital marketing expertise in this domain.

Is there anything else you would like our readers to know?

Life has certainly changed, whether or not we wanted it to happen, or how we feel about it. Life is not about what happens to you, but how you respond. If you are trying to figure out how to best respond to this new normal, as long as you have the goal in mind of making people feel comfortable and confident to restore a life they once knew, you are doing your part to helping continue to build a better place around you.

For more information visit https://sanitationzone.com/.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.