Business

The Art of Crushing It by Omer Del Villar

Published

6 years ago

July 2, 2020

If you need the motivation to overcome the obstacles before you, then the story of Omar Del Villar should be all the motivation that you need!

Regardless of where you come from or how you started in life, success is always available to you if you have the right motivation and follow the correct principals. Omar Del Villar is the living proof that if you work hard and strive to achieve success, then you can reach your goals! As the successful owner of Echelon Smiles and co-owner of Go Giveaways, he has been kicking goals since he started down the path of entrepreneurial success.

Any startup is going to take a massive amount of hard work. Movies and television have made the idea of creating and managing a startup to be something like finding the perfect idea and then sitting back and watching and counting the money as it starts rolling in. The truth is somewhat more complicated, but that doesn’t mean that the dream is no less achievable.

Although creating a brand, a company, or a startup is fulfilling and rewarding in its own right. You’re going to have to invest a lot of blood sweat and tears into the venture before you see it become a success. Success is never guaranteed either. Failure is always lurking just around the corner, and you can’t afford to sit back and just relax until the project is complete.

Success isn’t always a success; how you imagined it would be!

You can succeed in life but still, fail in your goals. Startups and businesses may seem like a success from the outside, but when you speak to the people that started them and poured their blood, sweat, and tears into them, they would call them a failure. It’s easy to become so involved in the new business that you lose

Many startups and businesses look successful from the outside, but if you spoke to their original founders, they would consider them a failure. Why? Because of the long hours, the money invested, the toll that they took on their friends and families. It’s essential that you don’t lose sight of your goals during any new business venture.

To help make this a little easier, Omar has come up with his guiding principals that he has used successfully on his rise to the top and during the successful creation of his businesses. No two companies are the same, but hopefully, through utilizing his advice, your next business venture or startup will go much smoother and be a huge success!

Start off by defining your personal goals before you set the purposes of your business!

It’s vital that your personal goals drive your professional goals and business goals, not the other way around. If you aren’t happy with your personal life, then what hope do you have of achieving success and happiness in your professional life? There are a few simple ways that you can define your personal goals.

You want to start off by writing down your personal goals. This will allow you to own the decisions you make along your journey and ensure that you don’t lose track of them along the way. If you have them written down somewhere, you’re less likely to ignore them. It’s easy to disregard them or change them to suit your current situation if you haven’t got them written down somewhere.

Focus on your strengths rather than always trying to fix your weaknesses!

It’s easy to develop tunnel vision on your idea or business, assuming that you’re the only one who can take it to the next level. You can get hung up on different parts of the process that need to be fixed or changed and assume all the responsibility for making those corrections or changes.

Surround yourself with people that are strong in their own rights. Look for people that can help you build-up the areas of your brand or business that you don’t have all the technical know-how for. If you struggle with the business but have a great idea, then look for people that have the business knowledge and experience that you lack.

Would you rather sit and watch your dream never come to fruition, or would you prefer to see that dream become a reality? If you’re a great people person and fantastic at making connections, then focus on that and allow other people to utilize their strengths.

Create realistic goals along your journey towards success!

If you wanted to make a million dollars, would that be your only goal? If you wanted a million followers on social media, would you make that figure you’re only goal? Of course you wouldn’t! You need to set yourself realistic goals and milestones along your journey to keep pushing and rewarding yourself for your hard work.

One way to keep you motivated throughout your rise to the top is to set yourself realistic and achievable milestones. It’s important to reward yourself when you achieve your milestones to keep you motivated to reach the next one. Otherwise, you can lose your focus and drive along your journey. Small rewards are a great way to keep your motivation high as you strive to achieve your dreams.

Be honest with yourself, and always follow through when you make decisions!

It’s always easy to talk the talk, but when it comes to practicing what you preach, are you following through? If you’re the leader of your company, then people look up to you and expect you to lead by example. A weak leader is never going to inspire his team to go above and beyond in the tasks that they complete.

If you want your employees or team members to thrive and flourish through healthy work-life balances, then it’s crucial that you do the same. Never neglect your personal life in exchange for your business, as this is time that you’ll never be able to get back. Many successful entrepreneurs look back and wish that they could have some of the time they put into their businesses back, but time is one thing you cannot buy.

That doesn’t mean that you shouldn’t work hard, but always remember what it is that you’re working hard for!

Don’t be afraid to learn and celebrate your success

There is always something to learn. A new skill, a new hobby, or a new way of doing things that you hadn’t been aware of before. Never be afraid to learn new things and embrace new ideas; you never know if it’s one of those new ideas that could be your greatest success and achievement!

Hopefully, by following the above principals, you’ll enjoy as much success in business and life as Omar has! Good luck with your business or brand, and never lose sight of your goals.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.