Business
How to Apply Successfully for Bridging Finance
Property developers often complain that bridging loans are too expensive and spend their time relentlessly hunting for the cheapest rate. But bridging finance is expensive for good reason and that is because it is quick, flexible and has a relatively simple application process compared to other forms of funding. It’s a trade off between ease and speed and price. So, what’s the alternative? A great rate from a large, well-known lender but one which will require an immaculate credit record and may be beset with delays from slow underwriting processes to completely inflexible protocols and procedures sometimes resulting in a final negative decision which may have taken weeks to be determined. So you pays your money and takes your chances. The time a more conventional lender may take to make their decision might mean the loss of a great development opportunity snapped up by those with readily available finance so the attractive interest rate will just become academic. It can be worth paying the higher cost of bridging finance if it enables the developer to obtain a site or property which will offer a top dollar return. So, ignoring the cost, what are the advantages of using bridging finance to obtain a deal:-
- Speed of decision – many bridging companies have what is described as a shallow decision-making process which means you can move quickly to secure a good site or property
- Flexible criteria – a bridging loan is sometimes the only form of funding available, for example, when a property is currently uninhabitable or the developer is buying undervalue
- Improved cash flow – some bridging lenders will roll up the interest so you don’t make a monthly payment and just pay everything at the end
- LTV up to 75% – usually based on value rather than the purchase price which can be very advantageous if the property is bought for a figure significantly below its market value
- Non Status – bridging finance companies can be less fussy about borrower status than some of the more conventional lending routes
- Simple underwriting processes – no proof of income, no bank statements, some lenders won’t even require the borrower to complete an application form
So, if bridging finance really is the way to go on this next development opportunity, are there any do’s or don’ts which borrowers need to be aware of to help smooth the passage of their application?
Although bridging finance is a model which is designed to be quick and easy, there are still some pitfalls which sensible applicants would do well to avoid and some factors to be aware of.
- Do be realistic on the valuation – your view and the agent’s view on what a property might be worth may well differ a little or even quite significantly from the rather gloomy forecast of an RICS surveyor for secured lending purposes whose sole job is to protect the bridging company’s risk. Many bridging lenders will offer loans based on what is called the 180 days restricted sales value which is frequently 10%-15% less than the full open market value. Expect a cautious valuation on properties that are niche or quirky or are in what is described as secondary locations. You will need to pay for the valuation too and these can be pricey. You pay for the report but it belongs to the lender and they may not actually release it to you which can be tricky if you are seeking to challenge the valuation figure. The report is often not released until the loan is approved -in which case it may not matter- or declined, in which case it is often too late to argue the point. Bear in mind that the buildings insurance you will need to buy is based on what is called, ‘the insurance reinstatement value’ and for some commercial properties, this can be substantially higher than the actual value of the property. For commercial premises, the amount that you can borrow is usually based on the VP value or Vacant Possession valuation or the bricks and mortar value, not the business valuation; this applies in particular to hotels and care homes. This can catch out applicants intent on buying properties with low asset value but potentially high incomes.
- Be realistic on the timescale – completion is not normally possible within a matter of days or even hours, this is usually just marketing spiel to attract customers. The realistic average time to work to for approval for a bridging loan is around four weeks and there are clear reasons for this. First of all, you have to book a valuation and then wait for the surveyor to visit the site and complete his report. The average is ten business days from the inspection so that will basically take a fortnight. The lender then has to review the report and assess the risk with their team and this may then trigger a requirement for more information and details from estate agents, Solicitors or planning officials all of which will need a response time. Next comes the legal process which is unlikely to be rapid as most Solicitors are working on a backlog and there are other delays outside the Solicitor’s control such as the time taken to complete the searches – this in itself can often take two to three weeks depending on the speed of response from the local borough.
- Choose your Solicitor with great care – ideally, you want to pick a Solicitor who is responsive and experienced in this field and who is keen enough to make an effort to retain your business; this might involve aiming at more prestige Solicitors who attract a higher fee rather than the lower end of the market where Solicitors are often log-jammed with large backlogs of poor quality work and with little fee incentive to move it through quickly. You need to pick a lawyer who shares the motivation and enthusiasm of both you and your bridging finance company. Choosing the wrong Solicitor and then having to extract the incomplete work only to move it to another law firm is painful and incurs even more delay – better to make the right choice in the first place. If you are using a bridging broker then ask them for a recommendation but beware as they probably feed business to a favourite and they just might not be the fastest or the most efficient but this can be better than simply sticking a pin in the map. It is imperative that the Solicitor has experience of bridging loans as there are unique aspects to this type of work and apart from anything else, lack of familiarity can cause delays. Don’t use sole practitioners as they are almost always bound to be slower, use the Law Society website to find a small to a medium-sized firm which can demonstrate a tangible specialism in bridging finance. It is also really important that the Solicitor is easily contactable and responsive as this should be a fast-moving and urgent process. Solicitors bogged down in mundane ‘high street’ work will not have the appetite, experience and speed of response for bridging finance work
And now for the don’ts.
- Don’t forget to plan your exit strategy – part of your application will include detail about how you are going to repay the loan. This will have to be evidenced in most cases, your word or suggested plan will not be sufficient. Listing the property for sale before drawing down the loan is one option, an exchange of contracts with a purchaser is another.
- Don’t try and hide unfavourable aspects or elements of the project from the lender – your bridging lender will do a very thorough assessment of the application and will leave no stone unturned so will find out all the little nasties that you would really rather they didn’t know about. Be honest and upfront about your credit history – they will find out anyway and trying to hide things will definitely not create the right impression. Bridging finance is more flexible and open-minded about credit status than other forms of borrowing so hold your nerve as there will be a lender out there for you. It will also cause delays if you fail to reveal things about your credit record. If you are using a cash deposit then the lender will be obligated under money laundering regulations to thoroughly investigate the source of these funds. If there is anything nasty in your background – CCJs, insolvency – then it always pays to be upfront with your broker and the bridging lender
- Don’t keep the lender in the dark if you encounter problems or delays- lenders realise that property development is not always straightforward so if you suspect the loan may not be redeemed within the time frame then flag this at the earliest possible opportunity. The lender can then work with you to find a solution and is on your side. You could ask for an extension or ask your broker to look at other finance options in parallel with a solution that you are working on with your current lender. Do all you can to avoid penalty interest rates which can be as high as 5%, a few more professional fees will be worth avoiding those charges.
Business
Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions
For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.
Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.
How brands still get CX wrong
“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.
Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.
According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.
These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.
“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.
Poor CX can be expensive
Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.
Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.
Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.
CX matters more in today’s business landscape
The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.
“Customer experience isn’t an isolated function,” says Christian. “It’s part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”
Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.
At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.
Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.
“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”
How Ipsos helps businesses deliver customer experiences that matter
Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.
“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”
Ipsos measures the interactions that matter most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.
Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.
Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.
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