Lifestyle
Impacting Lives Will Always Come First – Avi Grondin
The purpose of human existence is to help other people reach their fullest potential in life. We are created unique, with varying degrees of light and awesomeness, to help others become better versions of themselves while we become ours. Avi Grondin, CEO of Variance Marketing, believes that human existence has grown over the centuries because humans became so good that they gave others the license to become better.
Avi Grondin has had speaking opportunities at the TedX stage in Canada and has been featured in some of the country’s top business magazines, continually speaks of impact as the core of every social purpose. Avi reiterates that there is a need for every person to recalibrate their minds to become more impactful and more human-centric in their dealings. For Avi, the moment we shift our work’s focus from being rich and accumulating wealth to impacting lives and changing the narratives of those around us, we become better humans and make way more money in the process. And the world is better for it.
In his TedX speech, Avi said that he has learned from his mother and his clients that creating positive impacts has ripple effects. The effects spread to different people at different times. There are too many people whose sole aim of doing business is to make money. While this is good, Avi points out; it isn’t sustainable. It doesn’t meet the core requirement of our purpose.
Avi will never agree that making profits comes before making an impact. He agrees that businesses should make money. What he disagrees on, he said during one of his speeches, is for the money-making process to trump the impact-delivering.
“Whenever I speak to people, young or old, I feel good, somewhat fulfilled. You know why?” Avi asks his audience. “It is because I know that I am impacting lives, helping people see the light in themselves, helping them get better,” he says.
Avi is a serial entrepreneur with years of experience growing businesses. His marketing agency, Variance Marketing, has been at the forefront of helping many small and big companies make the most of their marketing. Avi says he offers value and makes an impact through his company when he creates and delivers marketing strategies to his clients.
‘The work that I do as a marketer is impactful. While many may see it as making sales, it goes beyond that. We not only improve sales; we also help the customers with the valuable content necessary to nurture their prospects. It is a win-win situation for all parties involved,” Avi says.
Avi is also delving into the retail cannabis space and sees his new dispensary chain, ModernDay Cannabis, as another way he can impact people’s lives.
“For every tree we buy, we plant trees,” Avi said about his new cannabis business. The savvy businessman, 24, has made it his life’s work always to give back, and make an impact with whatever he does. It is still about making the world better.”
To follow Avi Grondin’s journey and get first-hand info, click his covers on Instagram, facebook and LinkedIn today!
Lifestyle
How Critical-Thinking Skills Will Enable Your Kids to Battle Misinformation
Michael Currier of Massachusetts is an unvaccinated gastroenterologist and entrepreneur, and he’s seen misinformation firsthand. He’s long been teaching his kids how to spot misinformation, but they were naturally skeptical when they didn’t hear it from anyone but him. However, the right books taught his kids how to combat misinformation, and they will teach your kids too! If you’re wondering how to raise independent thinkers who can spot misinformation, the Tuttle Twins books are essential tools for your toolbelt.
How Critical Thinking Combats Misinformation
When kids can think critically, they become able to evaluate the credibility of sources and look for evidence, also identifying their own and others’ biases. Critical thinkers don’t just passively absorb information; they take it apart piece by piece to see what makes it “tick.”
Critical thinkers question the credentials of an author or source, alongside their motivations and whether they provide supporting evidence that goes beyond just statements that require trust. Kids who can think critically also spot confirmation bias, which is the tendency to believe something that fits in well with the thinker’s current belief system or worldview. This reduces demand for fake news that simply elicits an emotional reaction.
When your kids can think critically and independently, they will also be able to spot logical fallacies, like drawing causal conclusions from data that’s simply correlational. Critical thinkers can also tell the difference between scientific evidence and someone’s opinion.
Independent, critical thinkers don’t just read a page. They look up information from other trusted sources to verify that the original source is accurate. Critical thinking also encourages a healthy skepticism that causes independent thinkers to pause and assess emotionally charged content before they spread it around, realizing that misinformation frequently exploits outrage or fear.
Critical thinkers can also recognize propaganda tactics such as loaded language, false dilemmas, and “alternative facts.”

Photo: Tuttle Twins
Seeking Out Books that Teach Critical Thinking
At this point, parents wondering how to raise independent thinkers will want to look for books that teach critical thinking, like the Tuttle Twins series. The Tuttle Twins books explain things like misinformation, freedom of speech, and even the World Economic Forum while explaining that certain people get to decide what is and isn’t misinformation.
Books that teach critical thinking don’t just present facts. They encourage kids to analyze, evaluate, and put together arguments, frequently shining a light on logical fallacies and biases while calling for active application instead of a passive taking-in of information. Books that teach critical thinking will help you with how to raise independent thinkers by guiding you and your child through reasoned questioning and requiring evidence behind facts.
The Tuttle Twins series wraps every lesson in an engaging story that doesn’t just teach the information presented. The Tuttle Twins books also encourage all the above elements found in books that teach critical thinking. You can even enhance the critical-thinking skills embedded in all the Tuttle Twins books by pausing throughout the story and asking open-ended questions such as: What do you think the character should do next? What were some alternate solutions to the problem? What do you think could have been the consequences of those solutions?
Books that teach critical thinking like the Tuttle Twins series will go a long way toward helping you learn how to raise independent thinkers. They will also help you create special moments with your kids that they’ll remember forever! Join the growing number of parents who don’t want their kids to just be passive absorbers of information.
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