Business

Life as a Professional Multi-Asset Trader & Portfolio Manager: Meet Elliot Hewitt

Published

6 years ago

October 20, 2020

The profession of trader is often portrayed in Hollywood with references that go from the Wolf of Wall Street to The Big Short or even Wall Street. But what is it really like to live as a professional trader in 2020? We’ve asked Multi-Asset Trader and Portfolio Manager Elliot Hewitt.

Elliot Hewitt is a full-time trader based in London, living between Monaco, London and Panama that gathered experience in the institutional side of Finance (Investment funds in London) and on the retail side. His career as a pro trader started from a passion for Finance at a very early age and he reached his first major success at the genesis of Brexit where he profited big from short selling the British Pound which crashed more than 12% in a single day. In this recent interview, we look into the life of this professional trader, the myths, the ups and the downs.

Do you enjoy being a trader and do you find it fulfilling?

“I could honestly not wish for a better job. This is what I wanted to do as a kid, and it is how my life turned out to be. I could talk about financial markets for hours if you let me. The way I see my job as trader is similar to that of a pirate but with more financial data and mathematics: You see I basically spend my days looking for clues and hints into where trading opportunities could be, like a treasure hunt. Once I have gathered all the information and have made my research I can go ahead and take that risk to earn that potential reward. Now, the downside that I recognise being a trader is you need to be comfortable with loneliness. Trading is a very solitary practice; you may feel disconnected from your entourage, but you need to stay strong because stability of mind is key to success in this field” explains Elliot. “Now in order to break the loneliness of my job I have actually created a community of profitable traders that have gone through my rigorous training and with whom I exchange on a daily basis on a virtual trading floor. This has made my career as a trader so much more fulfilling knowing that I have impacted many lives through my programs and through my social media @youngtraderwealth. Reading testimonials from student traders is something I am very proud of.”

Is being a trader stressful and could you lose everything you have?

“Emotions and psychology are a key part of trading that you need to master. In fact, the emotional side is more important than the technical knowledge of trading. The reason why so many traders lose usually comes down to psychology and an incapability of managing one’s emotions. This can of course lead to stress especially when you start mixing other emotions such as managing OPM (other people’s money) or getting into a losing streak that affects your mind. However, the image most people have of traders is that it is a very risky job where you could essentially lose everything you have in a single day and then jump off the highest building in New York. Well sorry to break the myth but that’s not how things work. A major part of being a trader is managing risk. My job is really about finding opportunities that offer positive risk to rewards. So, for me to lose everything I have I would need to ignore all my risk management knowledge and essentially break all my established rules to go all in on a single trade. Professional traders generally don’t do this. This is a mistake beginner make and at that stage you most likely don’t have much to lose. This is why starting to trade financial markets with no real training is so dangerous.”

Do you have a lot of free time and/or take many vacations?

“When it comes to free time, I must say there is a huge difference between working in a financial institution and trading for yourself. Trading for a financial institution such as a fund is very time consuming; you need to be at the office to prepare for the London session open so generally that means 7am at your desk and you end the day between 6pm-9pm depending on the day knowing that you will always have a colleague that stays longer than you do. You see when you work for an institution, there will always be something to do as you are literally getting paid for your time there so the company will try to squeeze as much juice out of you” explains Elliot. “However, working as an independent retail trader is another story. You get to be your own boss which has so many perks but in exchange you need to be self-motivated and self-disciplined to succeed. As of right now, I trade independently and thus can take some time off whenever I wish depending on my earnings of course. My career allows me a level of freedom that is hard to grasp and understand for the majority. I can essentially move residency whenever I want, I can go to Bali and continue working from my hotel, I can arrange my week to only work 2 days, I can make last minute plans in the middle of the week and I can spend my week ends however I want as financial markets aren’t even opened. This is the reason why I am able to live in between residencies in Monaco, London and Panama City and avoid any winter months haha.”

How much money do you make and in your opinion is Hollywood’s caricature of traders accurate?

“My earnings will vary depending on the month’s profit but is on average nicely positive every month. Consistency is key as a trader and I would usually only have one losing month in the year and maybe two mega months where the real cash is made. In terms of how much money I make every month, I prefer to stay discrete, but I can say that I don’t have to worry much about my finances and am able to satisfy my desires and impulses. Now caricatures made by Hollywood movies are exactly that, caricatures. So, the wild parties, the eccentric hobbies and the drug addiction issues are simply some vices and excess people with money can get into, but I don’t think it is specific to traders. Excess is a rich person’s weakness. Just turns out traders generally do make quite a bit of money.

Instagram: @youngtarderwealth

Twitter: @youngtraderwlth

Website: www.youngtraderwealth.com

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.