Business

Attorney and Media Consultant Andrew Rossow Uses Online Reputation Management to Help Young Hollywood

Published

6 years ago

December 27, 2020

Today’s content creators have had to fight an uphill battle for maintaining relevance in their respective industries. Since TikTok has emerged as arguably the top content creation platform, age has certainly become a major divider in the influencer space, with millennials and Gen-Z looking to how these young kids are able to captivate their communities instantaneously and impactfully.

But TikTok aside, with everyone online and taking to new video streaming platforms like Clubhouse and Lunchclub, among others, the level of creativity required to “be seen” is exponentially more difficult, compared to what it would have been just a year ago.

Andrew Rossow, a media consultant in Saint Petersburg, Florida officially launched AR Media Consulting, which helps provide visibility to his fellow demographic of young entrepreneurs, academics, and public figures from a wide array of industries. Online reputation management, or ORM, is a necessary component to any brand, small or large. “We all have a story to tell and to do that, requires a constant nurturing of our personal brand, and an understanding of how SEO or search engine optimization works.”

Rossow, 31 is also a licensed attorney, helping clients throughout the State of Ohio navigate through and overcome the dangers the opioid crisis has brought, specifically to the Montgomery County area. Additionally, he teaches as an adjunct cyberspace law professor at The University of Dayton, his alma mater.

Where AR Media excels, according to the millennial CEO, is the vast professional network Rossow has built over the years. “Networking is a skill that simply can’t be taught, and it never ceases to amaze me how lacking our generation is when it comes to making connections,” Rossow says.

“What I’ve been able to do over the years, is develop my own web of professional relationships, built upon trust, cadence, and loyalty. I’m a walking rolodex and that’s value you can’t buy.”

From California and Texas, to Florida, Chicago, and New York, AR Media sees no bounds, having expanded to international markets, including but not limited to Russia, China, Germany, and Belarus. While only recently incorporating AR Media, Rossow has been hard at work since 2016, conducting business purely by word of mouth.

He has worked with a number of high-profile individuals, including but not limited to Kevin Harrington, the original ‘shark’ on ABC’s Shark Tank and founder of the “As Seen On TV” infomercial line, Ritesh Patel, CEO and co-founder of The Ticket Fairy, Nashville’s Jesslee (S14 The Voice), actor Jason Gann (Wilfred on FX), EDM DJ Gareth Emery, Hollywood product agent, Lorenzo Rusin, Billy Ray Cyrus, John Rich of Big & Rich, David McElroy, Pagentri, among others.

But it’s not just Hollywood talent and Silicon Valley’s brightest that Rossow works with, tailoring his expertise to those more unconventional clients–the everyday entrepreneur and academic, including college students, photographers, and data scientists.

“Regardless of the size of your investment portfolio, everyone has a story to tell, and today’s media landscape has made it increasingly difficult for young entrepreneurs to be heard,” Rossow told Big Time Daily. “Social media platforms have made ‘visibility’ even more challenging, unless you are prepared to invest hundreds and potentially thousands of dollars into an Ad Manager.”

The young entrepreneur has appeared on national platforms like Cheddar TV, WFAA ABC, Fox4, and CBS in Dallas. He has also regularly appeared on Dayton’s ABC, FOX, and NBC affiliate networks for his unique insight into trending cybersecurity topics.

“It’s time for everyone to be heard, regardless of the medium,” Rossow emphasized. “My passion is to help jumpstart the careers of those who are inspired to do good for their communities. Whether you are a graduate student in law or medicine, or a rising musician, there’s a story to be told, and you have every right to share it with your followers.”

The problem, according to Rossow, is that everyone is now online and wanting to take their e-commerce and/or personal brands to the next level.

“It’s why we see so many copycats for reputable thought leaders like Gary Vee, Grant Cardone, The Millionaire_Mentor, and Dillon Kivo. These are individuals who understand both the informative and aesthetic aspects of branding. And it’s clearly working. But there are always smaller gaps to fill, left behind by individuals of this caliber, because they’re focused on the bigger picture. AR Media serves to fill in the missing piece to that puzzle, providing a solid branding management team.”

Part of AR Media’s mission is to also teach good digital hygiene to clients as well as other users online. Rossow created #CYBERBYTE, a trademarked anti bullying movement that encourages folks to record short PSAs about standing up against online bullying to their own community of followers.

“By working with others who share in that vision like JessLee’s STRONG program and Bubba Almony’s Bodyguards Against Bullying, we are able to capitalize off one another’s resources to help provide a well-rounded program for those brands focused on community impact.” Taking #CYBERBYTE to the next level, Rossow made an even bigger move earlier this summer, announcing that he was joining forces with TV actor Mark Pellegrino (13 Reasons Why, Supernatural, Being Human, Dexter, Lost) to co-launch The Guardian Project, a multi-tiered attack on the bullying epidemic.

Both Pellegrino and Rossow, who share eerily similar stories with their own personal experiences with bullying, successfully funded their Kickstarter which will go to helping build out the first tier of the project: a docuseries.

Back in May, Rossow released a heart-warming revelation on Thrive Global that his drive for fighting against online-bullying stems from a traumatic experience at a summer camp when he was 13-years-old, where he was sexually assaulted by several members (and counselors) from his cabin. AboveTheLaw’s Brian Cuban, brother to Mark Cuban, spoke with Rossow about how today’s biggest issues involving bullying, #MeToo, and others impact the legal landscape.

“I don’t want anyone to ever feel the isolation and darkness I felt for all those years,” the young attorney explains. “Thankfully with mentors and friends like Brian, I’ve been able to address those demons over the years and help others who are afraid to speak out.”

Source: Instagram | @cyberguyesq

The two anti-bullying activists recently appeared on Cheddar TV, a millennial news network which runs off the floor of the New York Stock Exchange (NYSE). Rossow says that he has been blessed to be one of few who has thrived throughout the pandemic, aiding public relations agencies with their own clients, due to the decrease in resources, as well as film production studios and cannatech startups.

You can contact AR Media by emailing [email protected] and/or visiting the recently created Facebook page.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.