Business

Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™

Published

5 years ago

January 14, 2021

Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)

In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.

Please tell us something that not everyone knows about yourself!

Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .

As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.

And how do you usually start your days? (Are you a proactive or reactive type?)

Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.

More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.

The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.

Please introduce Bidbrain™! What is it? And, how can we use it?

Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.

How would you say Bidbrain™ compares to manually bidding on PLAs?

Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.

However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.

I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.

How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?

Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions.

As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.

What advice would you give to fellow business owners looking to release their own products?

Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk.

As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.

Business

TrueData Solutions LLC Founder Del Andujar Responds to Europe’s Growing Digital Privacy Concerns

Published

4 days ago

May 22, 2026

Matthew Wiles

For years, internet privacy discussions centered around targeted advertising, browser tracking, and social media data collection. But a new debate is beginning to reshape the cybersecurity industry entirely: identity verification laws.

Across Europe, governments and digital platforms are increasingly introducing systems that require users to verify their identity or age before accessing certain online services. Supporters argue these systems improve online safety and accountability. Critics argue they may also normalize a future where anonymity online becomes increasingly difficult.

That tension is now creating new opportunities — and new responsibilities — for cybersecurity and privacy companies worldwide.

Among the firms responding to this shift is TrueData Solutions LLC, a Wyoming-based cybersecurity company founded in 2025 by Del Andujar. The company recently announced plans to expand infrastructure and operations into Europe as digital privacy concerns continue growing throughout the region.

The expansion arrives during a particularly sensitive moment in global technology policy.

Recent discussions surrounding European age verification systems have raised broader questions about how personal identification data will be stored, protected, and potentially shared. Privacy advocates have warned that even well-intentioned verification systems can create centralized repositories of sensitive personal information that may become vulnerable to misuse or breaches.

According to reporting from Tech Policy Press, experts have increasingly expressed concern that identity verification requirements may carry privacy implications extending beyond basic data confidentiality.

For privacy-focused companies, the issue reflects a major transformation in how consumers view digital safety.

Historically, many users treated online privacy as secondary to convenience. But growing awareness around data breaches, identity theft, and public data exposure has changed public perception significantly over the last decade.

TrueData’s business model directly addresses those concerns.

The company allows individuals to search for publicly leaked information connected to themselves and assists users in opting out from data broker platforms that collect and distribute personal details online. Unlike many competitors within the cybersecurity industry, TrueData offers its primary opt-out assistance services free of charge.

That approach has become central to the company’s identity.

While many privacy services operate behind subscription paywalls, TrueData positions accessibility as part of its broader mission to help individuals regain control over their digital footprint regardless of financial barriers.

The company also provides secondary cybersecurity services such as virtual private networks designed to improve browsing security and network privacy.

As Europe continues debating digital identity enforcement policies, cybersecurity providers may increasingly become intermediaries between governments, platforms, and consumers attempting to protect their information online.

Industry observers believe the broader privacy economy could expand dramatically over the next several years as identity-linked internet systems become more common globally.

In that environment, companies focused on transparency and user trust may gain a competitive advantage over firms relying heavily on aggressive monetization strategies or opaque data practices.

For founder Del Andujar, the issue extends beyond cybersecurity trends alone. It reflects a deeper concern about whether ordinary internet users will retain meaningful control over how their information is collected, indexed, and distributed online.

As digital identity increasingly becomes tied to daily internet access, that question may soon affect nearly every user online — not just cybersecurity professionals.