Business

Top technological trends in the real estate sector and their impact

Published

5 years ago

February 3, 2021

Technology is changing our lives, companies and public institutions. Today we can clearly say that our routines, processes, etc. are modified by machines, wearables, information technologies, etc.

New data and communication software propels us forward into the future, from the personal to the global scale. In the midst of it, some realities disappear, either because technology makes them have no place in our world or because they do not adapt to technology and are “out of the game.”

In the global context, we look towards what happens in other leading countries in the world. Whatever the extent of our radius of action, it is convenient for us to know other markets’ situation, at the same time as ours, and to know what trends or what changes of greater scope may affect us.

Companies in the real estate sector that use technology to improve or reinvent their services. More specifically, there is an incredible price difference in favor of the client when it comes to online agencies. In short, they give this type of good reason to the real estate disintermediation projects.

Real estate disintermediation, the direct deal between buyer and seller, or between landlord and tenant, can have a parallel in other platforms such as Uber, Cabify or Airbnb, to name just three names. A software, an electronic device and an Internet connection are the technological common denominator for all these platforms. Perhaps real estate disintermediation will be the next hurricane in this commercial sector. The next sector will be shaken almost to the ground, like the taxi or the hospitality industry.

And yet, the technology works for the professional and the client in real estate in several ways that are not disintermediation.

What does technology do today for an office or real estate company with physical headquarters, such as the real estate companies we know so far?
For what, or why, does a real estate client pay a commission?

These are two broad questions that are answered every day since they ask about the best way to develop our work in the case of professionals. For this reason, we do not intend to exhaust the answers on this page on a day like today, for example, what would we answer?

Regarding what technology does today for the professional and the client, we must undoubtedly highlight information technologies, through the Internet and software:

Information to the client through the Internet. In this area of information, it is necessary to consider the high visual component that the digital medium allows, of static image (photographs) and dynamic (video).
Storage and management of information related to real estate.

Other technological services of interest are:

Online real estate reservations (think of real estate that is bought from banks or holiday homes).
Company-client communications through email and secure instant messaging applications.

On the other hand, other realities seem to be alien to technology, such as physically visiting the property or going to the notary to sign the deed of sale. There have been and will be those who choose to manage their real estate purchases and rentals themselves, the majority of those who go to the services of a real estate agency.

A primary example is Canada based real estate broker, Modern Solution Realty which specializes in digital practice of real estate, accelerated by the very best tools of technology. Modern Solution Realty has also allowed customers to pay staggeringly low commissions, a complete 2% for a full-service home-selling package and miminal commissions on selling homes.

Modern Solution Home-Selling Package includes the following features:

• Full-Service MLS® System

• FREE Home Staging Consultation

• Professional photography, video clips

• Walk-through Video Tour

• Full-color brochures

• Social media marketing on Facebook\Youtube\Instagram\Kijiji\ \Google\Twitter

• Comprehensive Online presence

• Advertised Open House

When it comes to selling their home, most people want a commercial real estate agent that they can not only trust but also get the highest possible price in the shortest time possible and with the fewest possible headaches during the process.

Trust: Seller and buyer, benefit from the brand image and the trust that the real estate company has generated in the market. Technology allows transparency and more engaging content, which further fuels a party’s confidence.

Quality information: This means; you can have access to more content which can allow you to make up your mind. You can use videos, photos, and other forms of content that will help to have a clearer idea about real estate options. A very remarkable example is augmented reality and virtual reality, which is gradually taking place in the sector.
You are saving time: Because the real estate agent takes the steps of requesting the registry note, putting the two parties who will sign the contract in touch, contacting the president of the community of owners and the property administrator when necessary. This time saving also includes not having to file too much paperwork and making frequent visits. Documents can be provided and assessed online, and things can get going.
Financial advice: First regarding the price and then regarding the possibility of mortgages, rental assistance or expenses and charges attributable to the parties involved in the transaction. Determining the correct price is a decisive factor for a good sale, and in this area, as this economic crisis has taught us, the market commands a lot or almost everything. Knowledge of market prices is another main contribution of the real estate professional that will serve as guidance when setting the price, which the owner will always make.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.