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Unlabelled Ltd. is Defying Fashion Norms With Their Inclusive Collections

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Social media is an integral part of business & marketing and is a pass-time for many millennials and gen-Z users, but the negative effects of unrealistic beauty standards displayed on social media cannot be ignored. There have been several studies conducted to survey these effects, with one revealing a group of female students reporting the tendency to negatively compare their own appearance to their peers and celebrities. Natalie Servello, founder of Unlabelled Ltd., revealed similar information in a book she wrote for her thesis while in school. With the facts of how unrealistic beauty standards perpetuate a myriad of negative effects on society, combined with her own personal experiences, she turned her thesis into an inclusive clothing brand.

Unlabelled Ltd. is a diverse and inclusive clothing brand trying to redefine beauty standards, remove labels of beauty, and offer pieces that allow their customers to represent their authentic selves. Growing up, Natalie and her sister experienced the brunt of the beauty standards upheld by society; often excluding diversity in size, race, and sexual orientation, the conventional ideals of beauty often pressure people to conform and reduce their identities in the process. Natalie and the team at Unlabelled wanted to create a brand that people could relate to, where everybody can be represented.

The brand carries sizes XS-3X, with every piece now made of stretchy, knit-based, natural fibres. They plan to extend the size range to 5X in the spring, to make their collection available for more women. Originally starting with fashion pieces, Natalie spent three to four years trying every sample for fit — she wanted to ensure the dimensions were true-to-size, to remove the anxiety that women feel when not finding a true fit.

Unlabelled only launched in 2020 and is already amassing much success — focusing on loungewear pieces that could be worn out for any occasion has boded well for the brand, especially during the pandemic lockdowns. The team at Unlabelled truly believes in the ethos of the brand: of appreciating all forms of beauty for what it is, free of any labels. Tired of seeing the same ideal of beauty flaunted in the media, the Unlabelled team chose to curate a collection for fashionable women to unapologetically be themselves. 

As they progress, Unlabelled is expanding their brand to include lifestyle pieces — integrating the ethos of expressing your authenticity into every aspect of your life. Natalie is excited for where this will lead and has hopes to take the Unlabelled community to new heights beyond just beauty and lifestyle. Envisioning this network of women in non-profit sectors, Unlabelled would be a catalyst for female-youth development in education, job training, dressing for success, and so much more. Natalie sees them focusing on a different foundation every month, so they can help more people and expand their network. 

There’s no telling where this journey will take them, but the trend of authenticity is picking up speed and shows no signs of stopping. Unlabelled seems destined for greener pastures and is on the right track to achieving success among the greats. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Why Toba Ogunremi Believes High-Performing Teams Start with Belonging, Not Pressure

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Most teams don’t fall apart all at once. It happens slowly, missed conversations, quiet disengagement, people doing what’s required but nothing more.

Toba Ogunremi has spent years working inside care environments where that kind of shift is easy to miss until it starts affecting everything. Leading operations at Samorem Care in the UK, he has seen how systems can appear stable on the surface while teams underneath struggle to stay connected to their work.

One experience early in his career changed how he looks at leadership entirely.

He had taken over a team that wasn’t in crisis, but it wasn’t working well either. The people receiving care were safe, but they weren’t thriving. The same was true for the staff. There was no urgency, no energy, just routine.

The usual solution would have been to tighten control by setting new targets, increasing supervision, and creating performance plans. He didn’t do any of that.

“I started with conversations,” he says. “Real ones. Not rushed, not formal.”

One by one, he spoke to each team member. What came out wasn’t frustration with the job itself, but something quieter and harder to spot.

“They weren’t disengaged because they didn’t care,” he explains. “They were disengaged because they felt unseen.”

No one had asked what they thought. No one had taken the time to understand how they were coping. Over time, that absence had turned into distance. That moment stayed with him. It shaped how he leads today.

His approach is simple, but not always easy to apply: people perform better when they feel they belong.

He believes high performance usually comes when people feel like they genuinely belong and know that what they do actually matters.

In healthcare, where pressure is constant and expectations are high, this idea can sound secondary. The focus is often on outcomes, compliance, and efficiency. Toba doesn’t dismiss those things, but he questions what happens when they become the only focus.

Even when all the processes are in place, if the people delivering the care feel disconnected, it eventually reflects in the quality of the work.

At Samorem Care, this thinking shows up in small but consistent ways. Recruitment is not just about experience. It’s about how someone responds to people, how they handle pressure, and how they communicate. Once they are in, the focus shifts to keeping teams stable and supported, rather than constantly rotating staff or reacting only when something goes wrong. He also pays attention to how leaders show up day to day.

According to him, leadership is not just about giving direction; it’s about being present enough to understand what your team actually needs.

That presence matters more in care than in most industries. The work is demanding, often emotional, and not always recognised for what it takes. When teams feel stretched or overlooked, it affects how they interact with the people they support.

For Toba, resilience is less about constant pressure and more about creating a work environment where people can do their jobs well without burning out. In his view, strong teams are not just coping; they are supported enough to stay clear-headed and consistent in their work.

His background outside healthcare still shapes how he leads. Having worked in sales and communications, he understands how important it is to read people and build trust. In healthcare, though, the impact is far more direct, as decisions affect someone’s everyday life, not just an outcome on paper.

That shift makes leadership more personal. Teams need more than instructions; they need stability, clarity, and a sense that they are understood. What defines Toba Ogunremi’s approach is its simplicity. He focuses on being consistent, listening carefully, and addressing issues early rather than reacting late.

In the end, his belief is straightforward: teams perform better not because they are pushed harder, but because they feel valued and part of something that works.

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