Business

How Berite Labelle Is Translating Her International Modelling Career Into Acting Through Passion and Self-Care

Published

5 years ago

August 3, 2021

Moldovan-born beauty Berite Labelle has shed her chrysalis to emerge as an actor and writer.

For several years, Berite has deconstructed, redefined, and developed her modeling skills into techniques fit for an A-list actor.

The path from the catwalk to the film set is a walk of fame mastered by Hollywood legends including Grace Kelly, Nicole Kidman, and Noémie Lenoir. Naomi Campbell successfully transitioned to the small screen as an actor and performed brilliant comedy roles spoofing herself with perfect timing and delivery. Former model and Emmy Award winner Tyra Banks turned to acting and hosted her eponymous chat show. She also birthed an industry from her modeling career and today has a net worth of $90million.

Passion First

Berite’s passion for communication is at the core of her acting and writing ambitions. She aims for both movies and the stage.

Already established as a successful model in Europe, Berite’s vertical performance started in 2019 when she participated in the World Championship of Performing Arts competition in Long Beach, California. She entered the Spoken Model category and claimed first place. Propelled by her competitive success, she went on to study acting at the New York Film Academy on a partial scholarship. She also competed in dramatics and comic monologues performances in Los Angeles.

During her modeling career, she showcased luxury brands including La Perla and France’s Aubade lingerie house at The Four Seasons Hotel – Geneva, and luxury jeweler Faberge. She also walked the runway for Tiffany’s fashion week in Paris and represented hair giant Toni & Guy.

“At the same time as modeling, I joined a small theatrical company in Switzerland. I decided that it was my mission to become an actor. As well as working with the theatre company, I set about teaching myself English. Communication is key in acting, and the more languages you can communicate in, the better.”

Emotional Intelligence

Berite has acted in music videos and is working on a project where she serves two different roles of important historical women: the last Egyptian Ptolemaic queen Cleopatra and the Victorian English writer Mary Wollstonecraft. Berite is also writing scripts.

“I love communicating in different languages, as shown by competing in California. Today my overarching professional desire is about expression and interchange. I am inspired to communicate as an actor on a deep emotional level. To tell a story non-verbally,” says Berite.

“Acting demands a high level of emotional intelligence that is outward-facing and creative, but you also need to be able to run a business. As an entrepreneur, I am the founder and CEO of my entertainment company – Berite Labelle.”

It is hardly surprising that Berite pivoted toward acting. Adaptation and learning new cultures are hallmarks of her childhood. Born in the tiny former Soviet country of Moldova in Eastern Europe, Berite traveled the world with her Chadian father, who worked for the United Nations. Constant traveling meant new schools, cultures, and languages. Berite thrived until her father died when she was 14 years old. Her family decided to send the teenager to school in Paris, where she fell into bad company.

It took three years for the young woman to determine that she was the only person empowered to change her life. It was an epiphany that changed the course of her life, and she walked away from the shady side of teenage years. At 17 years old, Berite enrolled in a diploma course studying commerce to set a positive direction. As part of her education, she landed an internship with the exclusive Swiss watchmaker and jeweler -Bucherer est 1880. During this time, the young woman understood that her way forward was to become a model. She immersed herself in a sophisticated and creative life.

Dream Big

It was not the first time Berite considered modeling as a career. As a child, a colleague of her father predicted the little girl would become a model. The prophecy triggered Bertie’s lifelong love of fashion, and the little girl’s favorite entertainment was watching Fashion TV. She also took up ballet, which helped her modeling career bloom.

To this day, the entrepreneur continues to dance as both a way to express her creative energy, de-stress, and maintain her physical form. She has also performed in music videos.

Indeed, a successful modeling career requires strict discipline and self-care – two covenants are a must for a career as an actor.

“It is essential to stay in shape, so I still dance, and I also enjoy going hiking, and I practice yoga. Drinking plenty of water is great for your skin, and I have a routine for sleeping and looking after myself,” Berite explains.

“Selfcare is as much of a priority as self-love. When you develop your routine and perform it faithfully, you learn how to love yourself and properly care for yourself. Confidence is important in the world of entertainment. To take good care of others and to love them authentically, you must feel good about yourself. It helps if you never forget about your own needs and feelings,” she says.

Self Care

Berite is a great believer in reading for pleasure as self-care; “reading scripts, books and work-related material counts as self-care.”

Given that Berite is often exploring another person’s character, working on mastering accents, or running her business, she likes to check out of her dynamic workspace through meditation. She has also discovered a rich vein of joy by continuing her education with online acting courses with Acting Center in Los Angeles.

The final thread of Berite’s self-care regime is twice weekly hair and face masks, which she believes are well-earned breaks from a fully engaged life.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.