Business

How to Use Facebook for Business Without Getting Banned

Published

5 years ago

August 17, 2021

The success of any business largely depends on how effective its marketing is. Back in the day, a typical successful brick-and-mortar business will have a huge yearly marketing budget that goes into newspaper, TV, or radio adverts. These days, with the rise of mobile technology, advertising has moved to social media and it isn’t as expensive as it used to be.

You may now want to know which of the social media platforms is the best to market your products. Use all, if possible, but the most effective so far is Facebook. As a dropshipping business that wants to boost sales and grow in the shortest possible time, you need to master Facebook marketing because more than half of your customers are there.

According to Statista, over 2.8 billion people use Facebook every month and two-third of Facebook users visit a local business Facebook page in a week. Your customers are waiting for you to create a Facebook for Business account and showcase your products, but you’ll need to understand how to effectively market on the app to avoid being banned from Facebook.

So, in this article, we’ll show you how to effectively use Facebook for Business to market your business and improve your brand’s visibility without getting banned from Facebook.

What is a Facebook for Business?

Facebook for business is a personal Facebook account for your business. It serves to make your business an entity on the internet space so that customers and prospective customers can discover it and engage with it. Like the personal Facebook account, Facebook for business is free to open and you can post updates, receive notifications, make comments, and send and receive messages.

Branding is important when setting up your Facebook business account. Just like your physical business has its look feel, and emotions that it projects to the customers, so should your Facebook Business account. Of course, there are many business accounts on Facebook in your line of business, so it’s important to distinguish your account from others.

Why Do You Need a Facebook Business Account?

There’s more to opening a Facebook for Business than just having an online presence for your business. Some other benefits of having a Facebook Business account include:

Your business will be able to list its contact address and email to customers who have heard about it and wish to make inquiries.
You have an unlimited opportunity to showcase your products, unveil the dedicated staff who are responsible for the smooth operation of your business, and offer discounts.
You are better able to know the right audience for your brand and products and better strategize to reach them using the analytics tools available in Facebook Business accounts.
You’ll save cost on advertising as Facebook for Business is free to set up and the analytic tools in it come at little or no cost.
You will be able to drive traffic to your business website with ease as the posts about your products on your Facebook Business account will prompt the viewers to visit your website, which you’ve linked to the page, to get full information about the products.

Step-By-Step Guide on Opening Facebook for Business

There’s so much your business is missing, right? Now, let’s quickly get your business a Facebook Business account in a few simple steps.

Step 1: Visit the Facebook website to create a page. Ensure that you’ve already logged in to your personal Facebook account before you take this step. You’ll be the one managing the Facebook business account, so you’ll need to create it with your personal Facebook account.

Step 2: Select the type of Facebook page you want to create, which, of course, is the Business/brand or Community/public figure page.

Step 3: Input your business details in the text boxes provided.

Step 4: Add a profile and cover image for your Facebook Business page, following the recommended image sizes for each image to be able to get the best look and feel.

Step 5: Fill in the description, contact information, and other relevant details of your business by clicking on the “Edit Page Info.”

Step 6: Make your Facebook Business account’s URL unique by clicking on “Create Page @Username.” You have only 50 characters to use, so you may want to use something short that best relates to your business.

Step 7: Set up a call-to-action button like “Start Shopping” or “Contact Us” by clicking on “Add a Button.”

Next step? You’re done! Now you can sit back and inspect what you’ve just done.

How to Start Engaging with Customers on Facebook Business

If you’re satisfied with the Facebook Business account you’ve just created, it’s time to give your audience something engaging. You’ll need to start creating content on your Facebook Business account that your audience can engage with.

Here are the kinds of posts you can use to engage your audience:

Text Post – This is the plain text content you can use to engage your audience. They are usually straight-to-the-point texts that you can use to share important information and spark a conversation.
Photo Post – These are the real deal when you want to win the attention of your customers (both current and potential). They are content with eye-catching images that you can use to showcase your products and their benefits.
Video Post – These are video content that can help you better show how your products can be used or the solutions they can solve. They usually have a higher engagement rate than text or images and are capable of grabbing your audience’s attention at once as Facebook automatically plays videos in Newsfeed.
Live Video Post – This is more engaging content than videos. This kind of post allows you to record a video live while your customers join you on the broadcast. In this case, you can answer questions your customers are asking as they are asking it and demonstrate how to use your products live.
Linked Post – This kind of content is mostly to drive traffic to your product website and boost conversation. All you need to do is paste the URL of your product page in the conversation box in your Facebook Business Home. It will display a preview of your website and offer you the opportunity to write a short description for better conversion.
Facebook Stories – Stories are wonderful marketing strategies that you can use to highlight products that are fast selling or popular to your target audience. It’s effective as it can include text, images, or videos. And because it lasts for only 24 hours, it creates the Fear of Missing Out (FOMO) effect on your customers that drives sales.
Watch Party – This kind of content involves sharing a video in real-time to allow your followers experience the event with you. You can use this to build expectations around a new product.

When you start engaging your current and prospective customers with any of these engagement tools, it’s easy to get addicted or go against Facebook rules. This will earn you a Facebook ban that wouldn’t be good for your business page.

Actions to Prevent Facebook Ban

In all your interactions with your audience, here are things you must never do to avoid being banned from Facebook.

Posting hate speech and other objectionable content
Being overly active on Facebook
Using a fake or misleading business name
Holding conversations with suspicious accounts
Sharing false information on your business page
Annoying your audience to the point where they report you to Facebook.

Final Thoughts

Getting banned from Facebook isn’t common with Facebook Business accounts but it happens. However, if you avoid the actions that warrant receiving a ban from Facebook, you’re good to go with your Facebook for Business account. To get the best of your Facebook Business page, however, carry out occasional surveys to know what your customers feel about your product and service so that you can improve in your deliveries.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.