Business

Five Powerful Ways Publishing Can Boost Your Business

Published

5 years ago

October 28, 2021

Everybody has their own unique mission on Earth. We all have a calling. That calling can be easily identified as something you like to do, something that becomes easy for you. Something that simply brings you joy and enthusiasm just by thinking about it. The calling is the highest purpose on this planet.

And yes, you too have a purpose here. After all, your life is not an accident -even if you weren’t “planned”, the Universe needs you exactly as you are. Fulfilling your mission is the greatest contribution you can make to the world as being aligned with your purpose is as gratifying for your life as it is for the whole world. In Annette Maria’s words, an expert in purpose embodiment and healing, founder of Sanctuary Publishing, and bestselling author, “this mission isn’t about the single self, it is all about the Collective self. The more individuals that step into their unique mission- the more of a fulfilling society we can co-exist in”.

We have all been gifted with talents to fulfill our mission. The good news is that following that path of purpose is easier than you may think. Best of all, you can also make a profit by living out your soul’s purpose at the same time that you become the most divine version of yourself. Annette’s Sanctuary Publishing is here to guide you to achieve your true potential by merging healing with Publishing together. Sanctuary Publishing is publishing with purpose, boosting businesses by letting the published people express what’s really inside them, what’s their story. And there are five powerful ways purpose publishing can boost your business.

Messaging

Sanctuary Publishing focuses on your purpose as it connects with the reader’s heart and soul. It is all about the story of who you are and especially how you tell it to others. Messaging is a key step while writing a book. It is the way you inspire others. It is through the message that readers connect with the author.

Your message, as Annette puts it, is your way of leading that soul-driven life. Sanctuary Publishing will support you all over the process of writing your own book whether it is a multi-author book or solo-author. As well as oracle cards* You won’t feel alone or lost. Sanctuary Publishing will provide you an opportunity to become published and it will accompany you through all the process.

Your story is as important as it is exciting. And it should be shared with the whole world.

Embodiment

Today’s world functions in a kind of automatic system. We usually find ourselves following what others say we’re supposed to do. According to Annette, “if we’re following what everyone else is doing, then we aren’t following our internal path…”

Embracing and living out our soul’s purpose is also about trusting ourselves, trusting our intuition. The best part of Sanctuary Publishing is that it will never demand you be somebody you are not. You don’t have to be anybody but yourself in order to share your story. Sanctuary Publishing guides you during your embodiment with the truest version you already are.

That is the cornerstone of hybrid publishing, something old-fashioned publishing houses are not able to offer. Hybrid publishing allows authors to connect with their own stories, feel accompanied throughout the whole process, as they travel the traditional publishing route. This is why Hybrid Publishing is the new wave of publishing.

Leverage

The path of hybrid publishing doesn’t stop here though. Once you are a published author, leveraging your story will be the next step. In order to have a massive impact on the planet your soul so long has craved, it is time to power other social and communication means. That way your message, your story, will empower others and inspire them by letting them know it is possible.

How do you get there? Sanctuary Publishing guides entrepreneurs in their way of speaking engagements and featuring their book on podcasts. Hence, Sanctuary Publishing serves as a net that will support you every time self-doubt takes over you. As Annette says: “Being published for your story is an opportunity for you to say ‘This is me, hear me roar’”.

Networking

Collaboration is the new way to greater abundance. A visionary is one who envisions the future and the future is collaborative. The world is experiencing a spiritual revolution. Networking is more important than ever. It is not just about connecting with people that will help you boost your business, but people to share your story with, people that will walk by your side towards your true north. Networking, in this manner, it’s about the unique value you offer to those around you and vice versa.

Sanctuary Publishing will connect people as they are on the same spiritual path. They all are going deep into this healing process. While some people want to run and hide, Sanctuary Publishing presents a unique opportunity for people to get in control of their emotional process and connect, as healing is the best way to have more control over their story and hence over their book.

The people you will connect with are also making an impact in their own unique ways, they are also telling their stories. Our body is our vehicle. The people we connect with are also passengers of this beautiful path of healing and becoming who they really are meant to be. Finding their inner divinity.

Strategy

We all need a strategy in order to achieve our goals. And Sanctuary Publishing understands it and presents an overall strategy from writing your book to the off-back of the book launch. But that’s not all. As the hybrid publishing expert, Annette believes that publishing is a ritual experience.

She herself found it out when she didn’t have a great experience with her publisher. She understands the melancholy that appears once you get your book out. “It should be this amazing event,” she expresses.

By telling our story, “we’re taking back our power… We are redefining what happened in our life,” Annette says, and what will happen from now on. Hybrid publishing offers a new unique strategy: getting the whole step-by-step walkthrough of how to publish a book and healing at the same time.

So, are you that visionary willing to make true the dream of becoming the bestselling author you always wanted to be? Now you can…

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.