Business

Damon Becnel’s Essential Guide to Success as an Entrepreneur

Published

5 years ago

November 4, 2021

It’s tough to be an entrepreneur. Many factors contribute to success, and it can be difficult to know where you should start. An article by Entrepreneur Magazine states that the most important qualities for entrepreneurs are creativity, courage, curiosity, determination, focus, and resourcefulness. These skills will help you take your business in any direction you want! This is the essential guide to success as an entrepreneur, thanks to Damon Becnel.

Define your Goals

Setting specific, measurable goals will keep you on track. By writing your goals down and sharing them with other people in your life–like family members or close friends–you can make sure that they are achievable!

Be Creative to Stand out from the Crowd

Successful entrepreneurs always have a unique idea or vision for their company. This is what sets their business apart from others in the industry! If you want to be an entrepreneur who succeeds, then come up with at least one original product or service that no one else has thought of before.

Create Great Content

When starting as an entrepreneur, it’s important not to focus on selling products; You should also work hard to create valuable online content, so people know about your brand. The more people who know about your business, the better!

Create a Budget for your Business

Many entrepreneurs do not realize that they need to set a budget and manage money properly if their business is successful. If you want to be an entrepreneur who succeeds, always make sure that your expenses are less than the money coming in.

Don’t Give Up Easily

It’s easy to quit when things get difficult or overwhelming–but successful entrepreneurs don’t let challenges stop them from reaching their goals. If you’ve failed at something in the past, don’t let that stop you from trying again!

Be Resourceful!

Your creativity, courage, curiosity, determination, and focus will all come in handy when you’re working on your own without the help of others. You won’t have anyone telling you which direction to go or how long projects should take; So it’s up to you to find ways around problems as they arise.

Don’t Get Discouraged by Failures

Just because something doesn’t work out one way does not mean things are over for good. There may just be another solution lurking somewhere else–you just have to look for it! If at first you don’t succeed, then try again and don’t give up!

Hire Help When Needed

Many business owners mistakenly think that running a company means doing everything themselves. But the truth is, there are only so many hours in each day–and you will need to hire people who can do some of the work for you! Skillfully managing your employees and delegating tasks will help free up time for things like spending quality time with family members or promoting your brand online.

Don’t be Afraid to Ask for Assistance

Entrepreneurship requires courage, but it’s not always easy to find this within yourself when times are tough. Asking others for advice might seem difficult at first, but they may have valuable insights into how to make your business successful again. Additionally, if you’re having difficulties making ends meet financially, asking friends or

Work on your Personal Life

Many entrepreneurs make the mistake of neglecting their personal life too, focusing on business. But if you don’t take time for yourself, then you won’t have any energy left over to devote towards your company! Make sure that your days off are devoted entirely to you and your loved ones so that when business is over for the day, it’s truly over!

Don’t Discount Yourself

When we think of entrepreneurs, most people picture a man in a suit running his own company from an office building downtown. But this stereotype only makes many young women and girls believe they couldn’t possibly be entrepreneurs–after all, they don’t fit the “mold” of what a successful business owner is supposed to look like. But you shouldn’t limit yourself! Anyone can be an entrepreneur and succeed with hard work and determination.

Stay Organized and Plan Ahead

Successful entrepreneurs find ways to get organized! Making a schedule for yourself and setting goals each day is the best way to keep your business on track. You can even create a binder or folder containing all of the important information needed if you need it quickly, such as contact numbers, advertising strategies, and sales data.

Networking is Key to Success as an Entrepreneur

Many entrepreneurs mistake focusing all their energy on selling products or services–but this is a huge error. The truth is, you will have much more success if you learn how to network with others in your industry and build up a loyal client base! If possible, attend networking events, conferences, and trade shows to meet your target audience.

Don’t Forget about Social Media

Many entrepreneurs struggle with the idea of using social media because they aren’t sure how it will help their business grow. But if you are looking for a way to make new connections–or even rekindle old ones–it’s the perfect way to promote your brand and engage with customers! Just set up a profile on Facebook, Twitter, or any other social media site of your choosing and share interesting posts regularly.

It’s not an easy path, but it can be rewarding. If you’re looking for some guidance on how to start your own business and find success as a modern entrepreneur, this is the place to turn! You’ll learn about everything from getting started with entrepreneurship online to what it takes to make sure your company sticks around long-term. Get ready for advice that will help you achieve happiness in all aspects of life, work included!

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.