Business

5 Law Firm Marketing Strategies That Brings More Leads

Published

5 years ago

January 19, 2022

Matthew Wiles

87% of law firms say they have a website.

76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.

These stats tell us that the law firm market is highly competitive.

Everyone is on a hunt for even the slightest opportunities to maximize their law firms.

Then, how to overcome all the obstacles?

Deploying an effective marketing strategy will break barriers and trounce the competition.

You have to experiment with different strategies and find the perfect one that brings profit to the business.

Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:

1 – Local SEO

SEO improves your ranking on the search engine.

Likewise, local SEO helps you rank for local keywords and reach your local audience.

Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences.

Here are some of the local SEO tactics to improve your rank for local search:

Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
Optimize your Google My Business account and website with local keywords to make people find you.
While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
Take the help of local SEO services to rank your GMB profile higher in the local search results.
Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.

2 – Content marketing

Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.

For people, the law is a complicated topic.

When people have a law problem, they have many questions circulating their minds.

Creating content that offers a solution to the audience and sharing it improves your brand awareness.

Understanding their pain points and giving them a solution will make people think of you as an industry expert.

For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction.

3 – Video marketing

89% of the marketers say video gives them good ROI.

Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.

1 picture equals 1000 words.

That’s the power of visuals.

Most people prefer watching videos rather than reading text content to consume information.

You can take the help of an online video editor to create professional videos using customizable templates.

Here are the types of law firm videos that are commonly being created and shared:

Explainer videos 72%
Presentation videos – 49%
Testimonial videos – 48%
Sales videos – 42%
Video ads – 43%

Video marketing is an amazing strategy to improve brand awareness.

Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.

Video marketing also increases your website’s ranking in the search engine.

If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.

4 – Social media marketing

Thinking about whether social media is a perfect platform for law firms?

Most people think the same way, assuming that social media platforms are not meant for the law industry.

But they’re wrong.

Social media is a powerful platform with more than 4.55 billion active users.

Your presence allows you to be in constant touch with your target audience directly.

It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.

Linkedin and Facebook are the prime platforms.

Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.

Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.

Mixing the organic method and paid ads will get you even greater results.

5 – Email marketing

Every $1 spent on email marketing returns $42.

Email marketing is the only marketing platform that brings business with minimal effort.

People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.

If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.

Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.

Apart from that, it is an easy-to-measure platform as they provide analytics.

It lets you check how the people have reacted to your email and how many people have opened your email.

You can conduct A/B tests and choose the best-performing content for your campaign.

Measuring and evaluating your results will show how well your marketing strategy has performed.

Conclusion:

Your success is determined by the number of clients you are managing right now.

To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.

Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.

Be consistent, keep measuring the results and make some tweaks to generate even better results.

Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm.

Cheers!

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.