Lifestyle
The One Percent Movement Founder: 6 Questions We Need To Ask Ourselves To Keep Creating Impact
How do we measure success? Often, the most successful technological, scientific and artistic innovations are measured based on the number of people they’re able to impact. The ability to scale is what we call it in business terms.
Now turns to the question of how we can create scale throughout all our lives?
It’s not as complicated as one may think. When people think about making an impact, they think of influencers championing obscure and large projects. As ambitious as someone may be, it’s not hard to feel small when you’re looking at the world through a comparative lens. The truth is, the only way you’re ever going to start making an impact is if you make the conscious decision to start now. Not only so, but dedicating your life to making small movements of shifting the dial forward by 1%. All it takes in retrospect is becoming better by 1% every day, to achieve a growth of 37% by the end of the year, according to James Clear, author of Atomic Habits.
Impact starts with our individual growth. If we’re committed to owning our decisions in a way that benefits humanity at large, then we are making an impact that will add value. You might not be able to assess your impact on the world based on immediate, tangible results, but the impact goes beyond what you can see on the surface. Think of the brightest legends in the world, Shakespeare, Picasso, Einstein…etc. The commonality they share is that they’ve all acquired fame at the same time—when they died.
Their contribution wasn’t for fame but it’s the micromovements they produced in their lifetimes that translated into a big cultural shift for later generations.
This is exactly the type of momentum Kiri-Maree Moore, CEO, and founder of Decision Velocity Global wants every person to move towards. “Leaving a legacy where these footprints will add value to those who follow,” she says. Kiri-Maree Moore is a speaker, advisor, investor, and serial entrepreneur who founded Decision Velocity Global and the One Percent Movement to give a platform to leaders around the world.
She shares the six questions we have to start asking ourselves if we want to create an impact.
Am I adding value?
As simple as physics, every action we take bears a consequence. We can choose to turn in to our calling or turn away from it. For example, if we feel limited by our circumstances we can choose to improve ourselves through education. But if we choose to focus on our limitations, we will always remain stagnant.
No matter how small it appears to be, any amount of progress gives you a bigger leap of confidence to proceed to the next step. “Every time you’re making a decision, you’re either adding value to humanity or taking it away, so ask yourself this: Am I adding value?” Kiri-Maree says.
She believes that a cultural shift will begin when everyone recognizes their ability to contribute, even in the smallest forms. If everyone participates, then the dial will start to move forward.
What are the patterns that are going to be the most effective?
We’re trained from a young age to have a fixed mindset on many things. However, this deviates us from being curious and finding other pathways that can result in more effective success. For example, many entrepreneurs have reengineered their thought patterns to find solutions to problems that no one else had.
“It’s hard to disrupt the pattern to what you know,” Kiri-Maree says. “It’s how you’ve always done it, and you don’t know what you don’t know but when you do there needs to be ownership.” In order for change to occur, we need to disrupt patterns. It’s not about going against the status quo, rather it’s about finding a different way to do things that allow us to narrow the gap between problem and solution.
Do I want to be the same tomorrow as I am today?
It can be overwhelming thinking about how we can “become” this person we want to be overnight, or even within a couple of months. Setting goals for personal growth is important, but measuring ourselves based on how we haven’t met the final outcome is counterproductive. It diminishes our confidence and motivation. Instead, we should focus on setting micro-goals every day. How can I be better than I was yesterday? This could simply be learning one new thing every day.
Growth is incremental and as Kiri-Maree puts it, “Growth is what it means for you. All I care about is if you’re shifting the dial forward. Everyone is called to play at a different level.”
Everyone can make the conscious decision to shift the dial forward, but it requires a degree of effort and awareness in our daily life.
If I wasn’t band-aiding, what could I be doing?

As humans, we’re drawn to instant gratification. We prefer to avoid pain and reap the rewards. However, growth can have a direct correlation with the uncomfortable.
Most people rely on band-aids, or quick-fix solutions to ease the discomfort they’re going through. Ask yourself this: Instead of deflecting or covering up the problem you’re facing, how can I identify patterns that lead to this issue, and try to rewire those patterns to produce a different outcome?
Every outcome is a consequence of patterns. If we have a sleep deprivation problem, it could be we’ve developed patterns from staying up late, thus impacting our overall ability to make meaningful contributions throughout the day. The result might be more irritation towards our family and colleagues, and producing lower quality work, but we tend to use coffee or stronger stimulants as a temporary, band-aid solution. But what people don’t realize is the use of short-term fixes decreases the chance of us actually rewiring our patterns to the results we want. A true solution to our sleep issue is to ditch the coffee and rewire our sleeping patterns. This same analogy can be applied to different problems we’re trying to overcome.
How do I prepare for the worst?
Our reaction to things has a large impact on our resilience. If we want a greater impact but we lack resilience, it’s hard for us to follow through on required actions when there are obstacles. Thus, preparation and having the tools to deal with hardship is quintessential for entrepreneurs.
Kiri-Maree suggests having strategies readily to develop tools that can help you navigate the challenges when faced with the uncomfortable. She’s a big believer in building human intelligence (HI).
When we work on building the muscle of human intelligence, we disrupt old patterns and engage with curiosity in a new approach. Drawing data in the form of insights, experience, and results, using this to disrupt patterns to strategically take action coming to an effective and sustainable outcome. Through this process, any data added is to make better decisions, thus, building the muscle of HI. Knowledge of patterns helps us to make decisions that are resilient enough to deal with the worst-case scenario, it makes the everyday hurdles appear diminished.
How can I learn from others?
A great way we can make an impact is by opening ourselves to perspectives where we learn from the wisdom of others. There is a source of endless curiosity for the individual willing to ask better questions, engage with anyone and know how to access the vast amount of knowledge out there in the world.
The point is, you don’t have to be friends with a Nobel prize winner or Oprah Winfrey to become wiser. In fact, just through connection with other humans, you can learn to see perspectives that you didn’t see before. This is accelerated when we’re able to master our human intelligence.
As demonstrated by Kiri-Maree, she brought strangers on a regular basis to her show The Decision Table to interview. “I wanted to role model I could bring anyone on to The Decision Table and know both my guest and I can always learn something from each other. And it is as simple as a conversation,” she says. If we stopped viewing the world as a competitive place, and choose to collaborate with different distinctions at the table, then we might actually move forward.
“ Create space to learn from others that are willing to continue to evolve,” Kiri-Maree says. “The greater capacity you have to learn to be flexible at doing this as an individual who is a part of the collective, the better chance you have at gaining a seat at the table.”
Conclusion
The process to become an effective leader is not this grandiose scheme for the future. It starts with everyday people, who choose to make everyday decisions a priority. The concept of shifting the dial forward by 1% is a proactive way we can get people to take ownership of our contribution back to humanity at scale. It helps to know that it’s not just all about me, but at the end of the day, it’s about more people who can think beyond themselves to achieve impact in collaboration through growth that adds value to the rest of the human race.
Lifestyle
How Scamless Helps Families Protect Elderly Parents From Online Scams
To protect elderly parents from online scams, families should combine regular communication, scam-awareness education, verification habits, and real-time scam detection tools. Scamless helps by detecting suspicious messages, phishing links and impersonation attempts across WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before users click, reply or send money.
Why Seniors Are Targeted by Online Scams
Online scams have become a growing concern for families, particularly when it comes to protecting elderly parents who increasingly rely on digital communication for banking, healthcare, and staying connected. As scam tactics become more sophisticated, many families are searching for ways to protect elderly parents from scams, explore scam protection for seniors, and find reliable tools, such as a senior fraud prevention app or family scam protection app that can provide real-time safety across messaging platforms.
Scamless is an AI-powered scam detection app that helps users detect suspicious messages, phishing links and impersonation attempts across apps such as WhatsApp, SMS, Instagram, Facebook Messenger, X and TikTok before they click, reply or send money.
Arjun Singri, founder of Scamless, explains that the vulnerability of seniors is not linked to awareness or intelligence, but to the evolving nature of digital manipulation. “The challenge is that scams are designed to blend into everyday communication,” he says. “They appear as normal messages, often from sources that feel familiar and trustworthy.”
Common Scams Targeting Elderly Parents
Scammers frequently target older adults through emotional and time-sensitive messaging. These include fake bank alerts, impersonation of family members, delivery notifications, and urgent account security warnings. Each message is structured to create urgency and reduce the likelihood of verification. Singri notes that this emotional pressure is central to how fraud succeeds. “When urgency enters the conversation, people tend to act before they validate,” he says.
One of the most common risks involves impersonation scams, where attackers pretend to be a relative or a trusted institution. These messages often request immediate financial assistance or sensitive information. In many cases, they are delivered through messaging platforms where conversations feel private and personal, making detection more difficult.
Another frequent category includes fake bank texts and account alerts. These messages claim that accounts have been compromised or transactions require immediate verification. They often contain links that lead to fraudulent login pages designed to capture credentials. Delivery scams and fake shopping notifications also remain widespread, especially during periods of high online purchasing activity.
Singri explains that these patterns are intentional and highly structured. “Scams are not random messages,” he says. “They are carefully designed interactions that guide someone toward a decision without giving them time to question it.”
For families, this creates a unique responsibility. Protecting elderly parents from scams is no longer limited to education alone. It requires ongoing support and systems that can assist in real-time as threats appear. Caregivers often play a critical role in helping seniors identify suspicious messages, verify requests, and avoid rushed decisions.
However, human oversight alone has limitations. Messages can arrive at any time, and scams often unfold within seconds of engagement. This is where technology becomes an important layer of protection.
How Scamless Supports Family Scam Protection
Scamless operates as a scam protection app for seniors and a family scam protection app designed to help detect suspicious messages, phishing links, and impersonation attempts across platforms such as WhatsApp, SMS, Instagram, Facebook Messenger, X, and TikTok. It functions as a senior fraud prevention app by analyzing communication in real time and flagging potential risks before action is taken.
The system identifies patterns associated with manipulation, including urgency cues, unusual requests, and inconsistencies in sender behavior. When a risk is detected, it provides real-time scam alerts that explain why a message may be unsafe. This allows both seniors and family members to understand the context of the threat rather than relying on uncertainty.
Why Real-Time Scam Alerts Matter for Seniors
Singri emphasizes that clarity is a critical part of protection. “People do not need more fear,” he says. “They need understanding at the moment a decision is being made.”
One of the key advantages of using a family scam protection app is shared awareness. Families can support each other in identifying suspicious communication patterns and reinforcing safe digital habits. This creates a collaborative approach where protection is distributed across both technology and human support.
Caregivers often look for tools that reduce friction for seniors while still offering strong protection. Scamless is designed to integrate into everyday communication without requiring additional steps from the user. It helps users check suspicious messages before clicking, replying, or sharing sensitive information, reducing the risk of accidental engagement with fraudulent content.
Singri explains that timing is often the deciding factor in whether a scam succeeds. “Most scams succeed in moments where someone feels pressured to respond quickly,” he says. “If that moment is interrupted with clarity, the outcome changes.”
Scam protection for seniors must also account for emotional factors. Older adults may be more trusting of messages that appear to come from family members or institutions they have interacted with for years. Scammers exploit this trust by replicating tone, branding, and communication style. This makes detection especially difficult without additional support systems.
How AI Helps Detect Senior Fraud Attempts
AI plays an increasingly important role in addressing this challenge. Scamless uses machine learning to analyze large volumes of communication data and identify patterns that may indicate fraud. It adapts continuously to new scam techniques, ensuring that protection evolves alongside emerging threats.
The platform also helps reduce dependency on manual verification. Instead of expecting seniors or caregivers to assess every message, it provides immediate analysis that highlights potential risks in context. This is particularly important in situations involving fake bank texts or urgent family requests, where hesitation is often overridden by emotional response.
Singri frames this as a shift in how digital safety is understood. “Protection should not depend on constant vigilance,” he says. “It should be built into the environment where communication happens.”
Families using scam protection tools benefit from reduced stress and increased confidence in digital interactions. Seniors gain reassurance, while caregivers gain visibility into potential risks without needing to monitor every conversation directly.
Scamless and the Future of Senior Scam Protection
The rise in scams targeting older adults reflects broader changes in communication behavior. As more daily activities move online, including banking, shopping, and healthcare coordination, the number of potential entry points for fraud increases. Scammers take advantage of this expansion by designing messages that mirror legitimate interactions.
Singri notes that this evolution requires a new approach to safety. “The environment has changed faster than people expect,” he says. “That gap is where scams find opportunity.”
Scamless addresses this gap by embedding detection directly into communication channels, allowing risks to be identified as they appear. This approach helps ensure that seniors are not left to interpret complex signals on their own, especially in high-pressure situations.
For families seeking to protect elderly parents from scams, the combination of awareness, communication, and intelligent support systems offers the most effective path forward. Education remains important, but it becomes significantly stronger when paired with real-time protection.
As digital communication continues to expand, the need for accessible and adaptive safety tools will only grow. Scam protection for seniors is no longer a secondary concern. It is a central part of maintaining trust and independence in a connected world.
For Singri, the mission is grounded in simplicity and timing. “The right support at the right moment can prevent everything that follows,” he says. “And sometimes, that moment is all that stands between safety and loss.”
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