Lifestyle
Emily Alexandra Cosmetics Owner Talks Building a Business
When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?
It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.
Did you ever get sleep building your brand up?
There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.
What advice do you have for someone just starting their entrepreneur career?
Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.
How did you get into your niche?
I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.
I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org
Was it hard to start your business?
It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.
What were some of the trials you went through when you first started?
I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?
I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!
Did your friends support your business when you launched it? If not, why do you think not?
A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though. I guess you’ll always get haters. Especially when you’re doing something right.
What’s something you haven’t done in your career yet that you always wanted to accomplish?
I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.
Lifestyle
How Critical-Thinking Skills Will Enable Your Kids to Battle Misinformation
Michael Currier of Massachusetts is an unvaccinated gastroenterologist and entrepreneur, and he’s seen misinformation firsthand. He’s long been teaching his kids how to spot misinformation, but they were naturally skeptical when they didn’t hear it from anyone but him. However, the right books taught his kids how to combat misinformation, and they will teach your kids too! If you’re wondering how to raise independent thinkers who can spot misinformation, the Tuttle Twins books are essential tools for your toolbelt.
How Critical Thinking Combats Misinformation
When kids can think critically, they become able to evaluate the credibility of sources and look for evidence, also identifying their own and others’ biases. Critical thinkers don’t just passively absorb information; they take it apart piece by piece to see what makes it “tick.”
Critical thinkers question the credentials of an author or source, alongside their motivations and whether they provide supporting evidence that goes beyond just statements that require trust. Kids who can think critically also spot confirmation bias, which is the tendency to believe something that fits in well with the thinker’s current belief system or worldview. This reduces demand for fake news that simply elicits an emotional reaction.
When your kids can think critically and independently, they will also be able to spot logical fallacies, like drawing causal conclusions from data that’s simply correlational. Critical thinkers can also tell the difference between scientific evidence and someone’s opinion.
Independent, critical thinkers don’t just read a page. They look up information from other trusted sources to verify that the original source is accurate. Critical thinking also encourages a healthy skepticism that causes independent thinkers to pause and assess emotionally charged content before they spread it around, realizing that misinformation frequently exploits outrage or fear.
Critical thinkers can also recognize propaganda tactics such as loaded language, false dilemmas, and “alternative facts.”

Photo: Tuttle Twins
Seeking Out Books that Teach Critical Thinking
At this point, parents wondering how to raise independent thinkers will want to look for books that teach critical thinking, like the Tuttle Twins series. The Tuttle Twins books explain things like misinformation, freedom of speech, and even the World Economic Forum while explaining that certain people get to decide what is and isn’t misinformation.
Books that teach critical thinking don’t just present facts. They encourage kids to analyze, evaluate, and put together arguments, frequently shining a light on logical fallacies and biases while calling for active application instead of a passive taking-in of information. Books that teach critical thinking will help you with how to raise independent thinkers by guiding you and your child through reasoned questioning and requiring evidence behind facts.
The Tuttle Twins series wraps every lesson in an engaging story that doesn’t just teach the information presented. The Tuttle Twins books also encourage all the above elements found in books that teach critical thinking. You can even enhance the critical-thinking skills embedded in all the Tuttle Twins books by pausing throughout the story and asking open-ended questions such as: What do you think the character should do next? What were some alternate solutions to the problem? What do you think could have been the consequences of those solutions?
Books that teach critical thinking like the Tuttle Twins series will go a long way toward helping you learn how to raise independent thinkers. They will also help you create special moments with your kids that they’ll remember forever! Join the growing number of parents who don’t want their kids to just be passive absorbers of information.
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