Business

Transforming Sales: Tips from Gene Slade’s Student on Lead Ninja System

Published

2 years ago

June 13, 2024

Corbin Allen’s journey from a troubled past to a successful sales professional shows how resilience and good mentorship can change a life. With the help of Gene Slade, CEO of Lead Ninja System and Lead Ninja AI, Allen improved his sales skills and used new strategies to perform much better.

Lead Ninja System is a training program that helps improve sales skills, especially for people in the HVAC, plumbing, and electrical trades. It focuses on making sales more efficient and keeping customers happy through Slade’s proven strategies and hands-on training sessions. Lead Ninja AI is part of the Lead Ninja System and can have long, human-like phone conversations. It remembers details from past talks, making each call personal and consistent. This AI is flexible and works well for sales calls and customer support in the HVAC, plumbing, and electrical trades.

Here, Mr. Allen shares the important lessons he learned from Slade and how he used them to succeed. He gives practical advice for new salespeople. Allen keeps learning from Slade and now also teaches others at Slade’s live events.

Road to Victory

Allen’s journey is truly amazing. He was born into a tough situation and faced many difficulties from a young age.

“I was a product of a broken home,” he shares. “I never really had a mom physically present, and this led to some poor choices. I found myself in prison at 18.”

When Allen was 20 and got out, he decided to change his life. He started working on air conditioners, not knowing at first how much money he could make in sales.

“I was hired as a technician, but I realized the guys selling air conditioners were making significantly more money,” he says. “This moment was the start of my journey in sales.”

Discovering Gene Slade and Lead Ninja System

Allen’s career took a huge turn when he found Slade and the Lead Ninja System.

“Gene is the real deal,” Allen says. “Unlike many sales trainers who haven’t ‘walked the walk,’ Gene’s advice is practical and — most importantly — rooted in real experience.”

Allen first heard about Slade through a podcast and was immediately impressed by his insights.

“I decided to try his techniques, and they worked,” Allen says. “This was a total game-changer for me.”

Top Tips from Corbin Allen

Drawing from his experiences and the invaluable lessons learned from Slade, Allen shared his top sales tips with us to help our readers succeed.

1. Establish a Routine

Allen insists on the importance of a good routine.

“How you do anything is how you do everything,” he says. “Having a routine, setting aside time for yourself, and keeping a positive mindset are super important. Whether it’s going to the gym, meditating, or grounding yourself, find something that centers you and make it part of every single day.”

2. Adopt a Holistic Approach

A holistic approach to life and work is essential.

“You need to look at your life from all angles,” Allen says. “Focus on improving yourself in all areas of your life, not just in sales. When you feel good, you do well. This means you will have better interactions with clients and more successful sales. But you have to give all aspects of your life equal value.”

3. Develop a Solid Process

One of the most impactful lessons Allen learned from Slade is the importance of having a structured sales process.

“Most salespeople don’t have a clear process that they can use with every potential client,” he notes. “Gene taught me that having a standard process allows you to track what works and what doesn’t. It’s important to follow a consistent process in every interaction.”

4. Focus on Helping Others

Allen advises changing the perspective from selling to helping.

“Ask yourself, ‘How can I help this person today?’” he says. “When you really focus on providing help and solving problems for your clients, the sales will naturally follow!”

5. Continuous Learning and Adaptation

As a forever student of Slade’s teachings, Allen shares the importance of always learning and being open to adapt.

“Sales is always changing,” he says. “Stay updated with Gene’s latest techniques, attend his bi-weekly training sessions, through the Mastermind, and always be open to learning new things. Gene’s Lead Ninja Mastermind sessions are so great, and the Mansion Events are even better, because we practice in real life, just like it would be with a potential client.”

Allen’s Credentials and Achievements

Allen’s success under Slade’s mentorship is easy to see from his big achievements.

“From making $50,000 a year as a technician to earning over $200,000 in my first year in sales, the change has been incredible,” he shares. “This year, I’m on track to make over $300,000.”

Allen is also successful in his personal life. He built a stable and loving family, raising four boys with his wife, whom he met just three months after his getting out of prison. They were wed six months later.

“We’ve been together for over five years, and it’s been a steady climb,” he says proudly. “I hope through Lead Ninja, many men can bring together beautiful families like I did. I didn’t think it was possible when I was at my lowest. Now, I think anyone can do it if they work hard and believe in themselves. It helps to have Gene in your corner, too.”

The Power of Mentorship

Allen attributes much of his success to the mentorship he received from Slade.

“Lead NInja is ultra transformative,” he states. “Gene provides practical advice that is easy to implement from the jump. Plus, his process works for everyone, regardless of personality type.”

For those looking to copy Allen’s success, he offers this final piece of advice: “Find a mentor who has walked the path you want to take. Learn from them, implement their strategies, and always strive to better yourself. With the right guidance, anything is possible. I believe in us.”

Corbin Allen’s journey from adversity to success underscores the profound impact of effective mentorship and the power of resilience. By following his advice and adopting a holistic approach to life and work, aspiring salespeople can achieve remarkable success in the HVAC, plumbing, and electrical trades.

About Gene Slade

Gene Slade, CEO of Lead Ninja System, is a pioneering force in the realm of sales training and business development. With a steadfast commitment to empowering professionals in the HVAC, plumbing, and electrical trades, Gene offers transformative coaching experiences that revolutionize the way business owners approach sales and growth through personalized guidance, community support, and access to exclusive resources. For more information, please visit https://leadninjasystem.com/

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.