Lifestyle
The Birth of a Beauty Giant is Shaking the International Luxury World
In the United States, and all around the world, we’re all fascinated by luxury brands and you probably think you know all of them. But the most famous ones aren’t always the most exclusives and today we’re looking into the fascinating international growth of French luxury house Morreale Paris, projected to become one of the main newcomers of the next few years, joining New York based Khaite on the list of the most anticipated labels of 2021
The discreet Parisian label is known to have been around for hundreds of years in Europe working only with royal dynasties before relaunching worldwide in 2018 after its mysterious founder Jean Pierre Morreale, had a dream where his ancestor told him it was time to open the brand to the rest of the world.
The following year, the French company launched their first perfumes for her and for him just before shocking the internet by introducing the most expensive fragrance in the world, Le Monde sur Mesure (sold for $1.8M the same year to an anonymous buyer after a secret exhibit in Los Angeles.
Adding to the hype, Morreale Paris’ owner and creator, Jean Pierre Morreale, who was described in the press as a « cryptic figure » is known for being one of the most private personalities in the business. Notorious for attending anonymously events of his own company and for his personal relationships with royals and Hollywood A-listers.
The French label released two introductory campaigns in 2018 and 2020 featuring actress Logan Polish and runaway models Connor and Max Haddadin before selling out of all products almost immediately in the United States instantly picking the interest of the US luxury market while promising restock before the end of the year along with the launch of new products.
Business wise, if the young label keeps drawing interest from its US customer base and is able to maintain the exponential growth they’ve been generating over the past two years… there’s a new kid in luxury town and you should probably stay very attentive for Morreale Paris’ IPO because it might be the best deal of the decade.
We are avidly waiting for their 2021 campaign that might integrate runaways according to a source close to the brand and we are ready for some new epic cinematography and stories like only Morreale Paris can do!
If you haven’t heard of Morreale Paris yet, go discover their website at www.morrealeparis.com
Our favorite fragrances are Heritage for ladies and Meridian for gentlemen.
SEE ALSO : Morreale Paris’ secret touch, cinematography for kings.
Lifestyle
Why Toba Ogunremi Believes High-Performing Teams Start with Belonging, Not Pressure
Most teams don’t fall apart all at once. It happens slowly, missed conversations, quiet disengagement, people doing what’s required but nothing more.
Toba Ogunremi has spent years working inside care environments where that kind of shift is easy to miss until it starts affecting everything. Leading operations at Samorem Care in the UK, he has seen how systems can appear stable on the surface while teams underneath struggle to stay connected to their work.
One experience early in his career changed how he looks at leadership entirely.
He had taken over a team that wasn’t in crisis, but it wasn’t working well either. The people receiving care were safe, but they weren’t thriving. The same was true for the staff. There was no urgency, no energy, just routine.
The usual solution would have been to tighten control by setting new targets, increasing supervision, and creating performance plans. He didn’t do any of that.
“I started with conversations,” he says. “Real ones. Not rushed, not formal.”
One by one, he spoke to each team member. What came out wasn’t frustration with the job itself, but something quieter and harder to spot.
“They weren’t disengaged because they didn’t care,” he explains. “They were disengaged because they felt unseen.”
No one had asked what they thought. No one had taken the time to understand how they were coping. Over time, that absence had turned into distance. That moment stayed with him. It shaped how he leads today.
His approach is simple, but not always easy to apply: people perform better when they feel they belong.
He believes high performance usually comes when people feel like they genuinely belong and know that what they do actually matters.
In healthcare, where pressure is constant and expectations are high, this idea can sound secondary. The focus is often on outcomes, compliance, and efficiency. Toba doesn’t dismiss those things, but he questions what happens when they become the only focus.
Even when all the processes are in place, if the people delivering the care feel disconnected, it eventually reflects in the quality of the work.
At Samorem Care, this thinking shows up in small but consistent ways. Recruitment is not just about experience. It’s about how someone responds to people, how they handle pressure, and how they communicate. Once they are in, the focus shifts to keeping teams stable and supported, rather than constantly rotating staff or reacting only when something goes wrong. He also pays attention to how leaders show up day to day.
According to him, leadership is not just about giving direction; it’s about being present enough to understand what your team actually needs.
That presence matters more in care than in most industries. The work is demanding, often emotional, and not always recognised for what it takes. When teams feel stretched or overlooked, it affects how they interact with the people they support.
For Toba, resilience is less about constant pressure and more about creating a work environment where people can do their jobs well without burning out. In his view, strong teams are not just coping; they are supported enough to stay clear-headed and consistent in their work.
His background outside healthcare still shapes how he leads. Having worked in sales and communications, he understands how important it is to read people and build trust. In healthcare, though, the impact is far more direct, as decisions affect someone’s everyday life, not just an outcome on paper.
That shift makes leadership more personal. Teams need more than instructions; they need stability, clarity, and a sense that they are understood. What defines Toba Ogunremi’s approach is its simplicity. He focuses on being consistent, listening carefully, and addressing issues early rather than reacting late.
In the end, his belief is straightforward: teams perform better not because they are pushed harder, but because they feel valued and part of something that works.
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