Business

How Berite Labelle Is Translating Her International Modelling Career Into Acting Through Passion and Self-Care

Published

4 years ago

August 3, 2021

Moldovan-born beauty Berite Labelle has shed her chrysalis to emerge as an actor and writer.

For several years, Berite has deconstructed, redefined, and developed her modeling skills into techniques fit for an A-list actor.

The path from the catwalk to the film set is a walk of fame mastered by Hollywood legends including Grace Kelly, Nicole Kidman, and Noémie Lenoir. Naomi Campbell successfully transitioned to the small screen as an actor and performed brilliant comedy roles spoofing herself with perfect timing and delivery. Former model and Emmy Award winner Tyra Banks turned to acting and hosted her eponymous chat show. She also birthed an industry from her modeling career and today has a net worth of $90million.

Passion First

Berite’s passion for communication is at the core of her acting and writing ambitions. She aims for both movies and the stage.

Already established as a successful model in Europe, Berite’s vertical performance started in 2019 when she participated in the World Championship of Performing Arts competition in Long Beach, California. She entered the Spoken Model category and claimed first place. Propelled by her competitive success, she went on to study acting at the New York Film Academy on a partial scholarship. She also competed in dramatics and comic monologues performances in Los Angeles.

During her modeling career, she showcased luxury brands including La Perla and France’s Aubade lingerie house at The Four Seasons Hotel – Geneva, and luxury jeweler Faberge. She also walked the runway for Tiffany’s fashion week in Paris and represented hair giant Toni & Guy.

“At the same time as modeling, I joined a small theatrical company in Switzerland. I decided that it was my mission to become an actor. As well as working with the theatre company, I set about teaching myself English. Communication is key in acting, and the more languages you can communicate in, the better.”

Emotional Intelligence

Berite has acted in music videos and is working on a project where she serves two different roles of important historical women: the last Egyptian Ptolemaic queen Cleopatra and the Victorian English writer Mary Wollstonecraft. Berite is also writing scripts.

“I love communicating in different languages, as shown by competing in California. Today my overarching professional desire is about expression and interchange. I am inspired to communicate as an actor on a deep emotional level. To tell a story non-verbally,” says Berite.

“Acting demands a high level of emotional intelligence that is outward-facing and creative, but you also need to be able to run a business. As an entrepreneur, I am the founder and CEO of my entertainment company – Berite Labelle.”

It is hardly surprising that Berite pivoted toward acting. Adaptation and learning new cultures are hallmarks of her childhood. Born in the tiny former Soviet country of Moldova in Eastern Europe, Berite traveled the world with her Chadian father, who worked for the United Nations. Constant traveling meant new schools, cultures, and languages. Berite thrived until her father died when she was 14 years old. Her family decided to send the teenager to school in Paris, where she fell into bad company.

It took three years for the young woman to determine that she was the only person empowered to change her life. It was an epiphany that changed the course of her life, and she walked away from the shady side of teenage years. At 17 years old, Berite enrolled in a diploma course studying commerce to set a positive direction. As part of her education, she landed an internship with the exclusive Swiss watchmaker and jeweler -Bucherer est 1880. During this time, the young woman understood that her way forward was to become a model. She immersed herself in a sophisticated and creative life.

Dream Big

It was not the first time Berite considered modeling as a career. As a child, a colleague of her father predicted the little girl would become a model. The prophecy triggered Bertie’s lifelong love of fashion, and the little girl’s favorite entertainment was watching Fashion TV. She also took up ballet, which helped her modeling career bloom.

To this day, the entrepreneur continues to dance as both a way to express her creative energy, de-stress, and maintain her physical form. She has also performed in music videos.

Indeed, a successful modeling career requires strict discipline and self-care – two covenants are a must for a career as an actor.

“It is essential to stay in shape, so I still dance, and I also enjoy going hiking, and I practice yoga. Drinking plenty of water is great for your skin, and I have a routine for sleeping and looking after myself,” Berite explains.

“Selfcare is as much of a priority as self-love. When you develop your routine and perform it faithfully, you learn how to love yourself and properly care for yourself. Confidence is important in the world of entertainment. To take good care of others and to love them authentically, you must feel good about yourself. It helps if you never forget about your own needs and feelings,” she says.

Self Care

Berite is a great believer in reading for pleasure as self-care; “reading scripts, books and work-related material counts as self-care.”

Given that Berite is often exploring another person’s character, working on mastering accents, or running her business, she likes to check out of her dynamic workspace through meditation. She has also discovered a rich vein of joy by continuing her education with online acting courses with Acting Center in Los Angeles.

The final thread of Berite’s self-care regime is twice weekly hair and face masks, which she believes are well-earned breaks from a fully engaged life.

Business

Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

Published

3 hours ago

September 4, 2025

Matthew Wiles

Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.

Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise.

For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.

The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital

“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”

Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.

“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”

Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations

Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.

“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”

The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.

Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price.

“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.

The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders

For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”

The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.

“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”

When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.

Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies

The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.

Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.

“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”

Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.

“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”

Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.