Business

How High Net Worth Entrepreneurs Protect Their Business and Personal Wealth

Published

6 years ago

July 3, 2020

They say your health is your wealth and that proves to be very true but your wealth is your wealth also, and as a high-earning small business owner, you need to do everything you can to protect it. According to a recent report, it was revealed that small business owners have a lot of their business’ net worth connected to their business… In doing that, it’s detrimental that you take every necessary step to protect your business and your personal wealth but according to the report, there aren’t too many business owners taking those necessary steps to protect either.

As a small business owner, the very first step you can take in protecting your business is, at least, investing in business insurance for protection against potential business threats… this is especially important if you’re in the business of providing a service or giving advice. If so, you’re going to need a business insurance policy that protects against negligence as well as any other potential damages. Obtaining business insurance is the first and foremost part of protecting your business.

Just look at 24-year-old millionaire entrepreneur Abdelkader Bachr… He shares advice on how to become a top digital marketer, but do you think he’s sharing his knowledge without being protected by an air-tight business insurance policy? Absolutely not. You can best believe he’s done everything in his power to protect all of his wealth and assets.

There are, of course, other ways to protect your business and personal wealth but running a business is very tedious and time-consuming, which could mean that you simply forgot to call that lawyer back… you’re not intentionally neglecting your wealth but as you notice your business starting to quickly grow, that should be a huge sign for you to “up the ante” on making sure your business and personal wealth are protected.

Do you know how many small businesses have been victims of fraud? Millions. According to the FTC, over 1.4 million fraud reports were collected last year and in 2018, of all the small businesses that reported fraud, they lost $1.48 billion.

The fact that you’re a high-earning small business owner means that the last thing you need or want to be worrying about is fraud and how thieves can get you for all you’ve got… the only thing you need to be worrying about is how to make your vacation as luxurious as possible!

In knowing those stats, doesn’t that make you want to go back and take a more detailed glance at how well you’re protecting your business and personal wealth? If you need a few pointers on how to give yourself some peace of mind over the protection of your business and personal wealth, take a look at some of these actionable moves.

Establish Business Credit

For so long all you hear is how credit is bad and it just puts people in more and more debt… that may be partially true but even in that statement, it’s all about how you use credit. If you’re an irresponsible borrower, then yes, it will only drown you further and further into debt. But from a business perspective, credit can be one of the best things you can do for your business.

Because we’ve been told for so many years to “use cash if you have it” without realizing the beauty in credit. Not utilizing business credit cards and loans to grow your business are one of the biggest mistakes a small business owner can do, actually. And you don’t want to just use it in the beginning stages either… you want to use all throughout the growth and expansion of your business.

There are so many small business owners who are going into debt personally from using personal assets and being reliant on their own personal credit health to support their business. By establishing business credit, it’s going to safely separate your personal credit history from your business credit history, and that’s what’s going to keep your personal assets safe… you want to always keep personal and business transactions separate as much as possible.

Look at Outside Investment Opportunities

As a small business owner, your business is your baby (so to say) and you’ve invested a sizable amount of money into it and plan on continuing to invest in it… Well, that’s perfectly fine but have you ever considered investing outside of your business?

Think of it like this… if you told your financial advisor that you wanted to invest all of your assets into a single stock, they would highly advise you not to do that because you’d be putting your entire personal wealth at risk of being lost. By only investing in your business, you’re doing the same exact thing to your personal wealth as well.

To keep your personal wealth safe, you first want to get with a financial advisor to discuss the investment options you have and which ones would be a better fit for you. Things like stocks, real estate, and structured notes are all great investment opportunities. To take your protection even further, you can invest a sizable percentage into disability and life insurance to protect your family from any type of financial hardships in the event that you’re not able to work for an unplanned extended amount of time.

Ensure Financial Security With a Buy-Sell Agreement

This is the part of business that most business owners don’t want to think about. It’s actually one of the most important protection plans you can have for your business, your family, and yourself. In the event that you die or become permanently disabled, have you thought of who will run the business next and where the money will go?

You may not have thought that far ahead but a buy-sell agreement is something that’s better to go on and get set up while you’re able to do it. This type of agreement will not only provide protection to your business and personal wealth but it will also give you peace of mind in knowing that your business and family will be financially taken care of in your incapacitation or death.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.