Business

Money Talking: The Best Way To Plan A Productive Bankers Conference

Published

4 years ago

January 11, 2023

Planning a banker’s conference can be a daunting process, but it doesn’t have to be. With careful planning, you can make sure that your conference runs smoothly and that all of your guests have an enjoyable experience.

From selecting a venue to organizing accommodations and meals, there are a number of things that must be taken into consideration. By paying attention to detail, you can create an event that will be remembered for years to come. From the initial planning stages to the execution of the event, this guide will help you plan a banker’s conference that will be a success.

Let’s take a look at some of the things you need on your checklist.

Budget For The Conference

The first thing you need to do is to set aside a certain amount of money for the conference. The amount will depend on how many people are attending, how many speakers you want to invite, and how much food and beverages you want to include.

If you are organizing the conference on your own, then you will need to decide how much money you want to spend for the event. If you are going to invite speakers, you will need to decide how much money those speakers will cost. If you are inviting speakers who will be speaking on a topic that is relevant to your company, then you can choose the amount of money that they will charge for their presentations.

You may also want to consider whether or not you should use a hotel or whether you should rent rooms at a nearby hotel. You may want to look at the hotel’s rate and see if it is more reasonable than the rate of the hotel next door. You may also want to look at the number of rooms that are available and see if it is enough for everyone.

Invite the Right People

Once you have decided how much money to spend on the conference and who should be invited, then you can start planning the rest of the details of the event. One of the most important things is to invite the right people. You will want to invite people who have an influence on your team or who have an influence on your customers or your industry.

You may also want to invite people who can make your conference more productive by simply being there. This is a great way to get people talking with each other and to get them thinking about what they can do to make your company better.

Create Free Promotional Products

Next, you will want to create free promotional products for your company and its products or services. These products can include pens, stickers, bags, T-shirts, mugs, or whatever else you think would be useful. These promotional products will help your attendees remember your company by having something that they can use during the conference that reminds them of your company.

Select Food and Beverages

The next thing you will want to do is select food and beverages for your conference. You may want to purchase food from one of the companies that you work with or from a local restaurant. If you are planning on having speakers at your conference, then you may want to have food catering at your conference instead. Food catering can range from simple snacks like bagels or muffins to meals such as pizza or pasta. If your company has a cafeteria or kitchen facility available, then you may want to consider having food there instead of outside food vendors or caterers. You may also want to consider having local vendors provide drinks like water or soda instead of having a vendor bring drinks in.

Encourage Attendees To Post On Social Media

You will also want to encourage attendees to post on social media about their experience at your conference. You can do this by having them take photos of themselves at your conference using their cell phone or tablet. Then you can post these photos on social media channels such as Facebook and Twitter so that others can see them. They can also post about their experience at your conference during the event itself so that others can see them too. This helps attendees feel more connected with the company they work for and helps them remember what they saw at the conference long after they leave the conference venue.

Now that you have learned how to plan a productive bankers’ conference, you are well on your way to having a successful event. By following these tips, you will be able to create a conference that is informative, entertaining, and most importantly, productive.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.