Business

Nearshore Outsourcing is One of the Best Ways for a Business to Extend its Capabilities

Published

4 years ago

May 2, 2021

Business people often make use of outsourcing services to meet their business requirements and ensure customer satisfaction. Nearshore outsourcing and offshore outsourcing models are the two important options available on this subject.

Many business experts have suggested that businesses should go for nearshore outsourcing. It is because nearshore outsourcing offers many advantages over offshore outsourcing. Opting for nearshore outsourcing can help a business to get working people with no language barriers or cultural differences.

It makes it possible for a business person to communicate with them easily. Thus, he can easily make them understand his requirements regarding his work target. Moreover, they work in the same time zone and it also adds to effective communication for a businessman.

It is one of the reasons why companies are now relying on third-party software developers via nearshore outsourcing to get innovative solutions for their business projects. In the case of offshoring outsourcing, it becomes quite challenging for remote teams to work together.

It is because they need more coordination and experience with Agile technologies. Nearshore outsourcing facilitates business organizations to work with experts that make use of Agile methodologies in the right conditions.

With the use of the right tools, the teams work with the use of video-conferencing and a shared digital workspace to yield excellent results and a comprehensive experience. Another benefit to work with a nearshoring company is it allows a business to gain access to experts in different technologies.

The nearshore outsourcing model helps companies to save more costs than offshoring outsourcing. Moreover, it also yields a higher ROI than the latter outsourcing model.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

1 day ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.