Lifestyle
East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.

COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
Music, Arts, and Fashion Culture is growing rapidly in Utah… With the top ranked economy in the U.S., many entrepreneurs are bringing outside knowledge and influences into the city to fill in the missing areas.
A new store in downtown Salt Lake City called East Side Hype is doing just that. The store is a one-of-a-kind in its location and has capitalized on a niche of offering designer clothes that cannot be found in Utah stores. Founded by High Fashion Austin, the streetwear and sneaker boutique is 100% up to speed with the trending styles seen in fashion capitols of the world. It is a place where you can in-store shop for the clothing brands that celebrities, music artists, Instagram models, etc. are wearing today.

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
The store has been gaining recognition and recently teamed up with the brand Billionaire Boys Club. Dozens of new items released on Saturday, February 13th including the Astro and Stardust Joggers & Hoodies, BB Half Moon Jeans, Creamery SS tees, and more! To get to these items first SHOP ONLINE > VISIT THE WEBSITE or visit the store location at 353 W. 200 S., Suite 101, Salt Lake City, UT.

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie
BBC makes a great addition to East Side Hype’s already offered brands such as Supreme, Bape, Paper Planes, Essentials and Pink Dolphin. Not only is it fun to shop these designer brands in person; the store’s layout adds much to the shopping experience. The walls are custom painted by professional street artists, and truly give you an out-of-state feeling. The staff goes the extra mile to help you pick out an outfit that you are sure to love. The social atmosphere is great and gives you the sense of having both a stylus and friend.

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie. COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans
East Side Hype is making a wave and playing a large part in Utah’s growing Fashion Culture.
SHOP ONLINE TODAY > http://eastsidehype.com/discount/HBK10?redirect=%2F%3Fafmc%3DHBK10%26utm_campaign%3DHBK10%26utm_source%3Dleaddyno%26utm_medium%3Daffiliate

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/
Written by HBK Zachery
Published by Display Entertainment, LLC
Lifestyle
Why Derik Fay Is Becoming a Case Study in Long-Haul Entrepreneurship

Entrepreneurship today is often framed in extremes — overnight exits or public flameouts. But a small cohort of operators is being studied for something far less viral: consistency. Among them, Derik Fay has quietly surfaced as a long-term figure whose name appears frequently across sectors, interviews, and editorial mentions — yet whose personal visibility remains relatively limited.
Fay’s career spans more than 20 years and includes work in private investment, business operations, and emerging entertainment ventures. Though many of his companies are not household names, the volume and duration of his activity have made him a subject of interest among business media outlets and founders who study entrepreneurial longevity over fame.
He was born in Westerly, Rhode Island, in 1978, and while much of his early career remains undocumented publicly, recent profiles including recurring features in Forbes — have chronicled his current portfolio and leadership methods. These accounts often emphasize his pattern of working behind the scenes, embedding within businesses rather than leading from a distance. His style is often described by peers as “operational first, media last.”
Fay has also become recognizable for his consistency in leadership approach: focus on internal systems, low public profile, and long-term strategy over short-term visibility. At 46 years old, his posture in business remains one of longevity rather than disruption a contrast to many of the more heavily publicized entrepreneurs of the post-2010 era.
While Fay has never publicly confirmed his net worth, independent analysis based on documented real estate holdings, corporate exits, and investment activity suggests a conservative floor of $100 million, with several credible indicators placing the figure at well over $250 million. The exact number may remain private but the scale is increasingly difficult to overlook.
He is also involved in creative sectors, including film and media, and maintains a presence on social platforms, though not at the scale or tone of many personal-brand-driven CEOs. He lives with his long-term partner, Shandra Phillips, and is the father of two daughters — both occasionally referenced in interviews, though rarely centered.
While not an outspoken figure, Fay’s work continues to gain media attention. The reason may lie in the contrast he presents: in a climate of rapid rises and equally rapid burnout, his profile reflects something less dramatic but increasingly valuable — steadiness.
There are no viral speeches. No Twitter threads drawing blueprints. Just a track record that’s building its own momentum over time.
Whether that style becomes the norm for the next wave of founders is unknown. But it does offer something more enduring than buzz: a model of entrepreneurship where attention isn’t the currency — results are.
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