Lifestyle
East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.

COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
Music, Arts, and Fashion Culture is growing rapidly in Utah… With the top ranked economy in the U.S., many entrepreneurs are bringing outside knowledge and influences into the city to fill in the missing areas.
A new store in downtown Salt Lake City called East Side Hype is doing just that. The store is a one-of-a-kind in its location and has capitalized on a niche of offering designer clothes that cannot be found in Utah stores. Founded by High Fashion Austin, the streetwear and sneaker boutique is 100% up to speed with the trending styles seen in fashion capitols of the world. It is a place where you can in-store shop for the clothing brands that celebrities, music artists, Instagram models, etc. are wearing today.

@pammcarolina photographed in BB Club Stellar Pants and Galaxy SS Tee. COP THIS FIT > https://eastsidehype.com/collections/billionaire-boys-club
The store has been gaining recognition and recently teamed up with the brand Billionaire Boys Club. Dozens of new items released on Saturday, February 13th including the Astro and Stardust Joggers & Hoodies, BB Half Moon Jeans, Creamery SS tees, and more! To get to these items first SHOP ONLINE > VISIT THE WEBSITE or visit the store location at 353 W. 200 S., Suite 101, Salt Lake City, UT.

@zahzay_zds photographed in BB Astronaut Zip-Up Hoodie. COP IT HERE > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-astronaut-zip-up-hoodie
BBC makes a great addition to East Side Hype’s already offered brands such as Supreme, Bape, Paper Planes, Essentials and Pink Dolphin. Not only is it fun to shop these designer brands in person; the store’s layout adds much to the shopping experience. The walls are custom painted by professional street artists, and truly give you an out-of-state feeling. The staff goes the extra mile to help you pick out an outfit that you are sure to love. The social atmosphere is great and gives you the sense of having both a stylus and friend.

@cole_sundstrom photographed in BB Half Moon Jeans and BB Astronaut Zip-Up Hoodie. COP THIS > https://eastsidehype.com/collections/billionaire-boys-club/products/bb-half-moon-jeans
East Side Hype is making a wave and playing a large part in Utah’s growing Fashion Culture.
SHOP ONLINE TODAY > http://eastsidehype.com/discount/HBK10?redirect=%2F%3Fafmc%3DHBK10%26utm_campaign%3DHBK10%26utm_source%3Dleaddyno%26utm_medium%3Daffiliate

Follow @eastside_hype on Instagram > https://www.instagram.com/eastside_hype/
Written by HBK Zachery
Published by Display Entertainment, LLC
Lifestyle
From Broken to Whole: The Radical Reawakening Behind The XI Code

Elle dela Cruz
Most healing begins with the assumption that something is broken. That the fix lies in the right therapist, diet, retreat, or ritual. Patchwork solutions for a fragmented self.
But for clients of The XI Code, the breakthrough did not come by fixing what was broken, it came by remembering what was never damaged to begin with.
It is not a spiritual placebo or self-help remix, rather a recalibration, a return, a radical stripping away of every distortion that ever claimed authority over who you are. Founded by Masati Sajady, The XI Code has become a sanctuary for those who sensed there had to be more and now live the proof of it.
This is not talking about polite gratitude or glow-up affirmations, these are accounts of full-system transformation, physical regeneration, identity coherence, and a kind of inner homecoming that makes every previous attempt feel like a rehearsal.
“This isn’t about self-help,” says Masati. “This is about self-realization. There is a version of you untouched by pain, trauma, or time and that is what XI reveals.”
Remembering the Self Beneath the Static
Those who enter the XI space often describe their experience not as something new they learned but as something ancient they finally remembered. One client shared: “I listened to Masati’s podcasts during a bottomless depression. I swear it pulled me from the dark to the light.”
But the words they use are not mystical or out of reach, rather grounded. “I feel safe in my body.” “I’ve come home.” “I finally see myself.”
This is not a performance of healing, it is a quiet, cellular knowing.
“I survived death and decoded life,” Masati explains. “I returned with the blueprint for those ready to rejuvenate the body, unlock peak performance, and evolve humanity.” Those words, radical to some, feel like a memory to others. As if, somewhere deep inside, they always knew this was possible.
When the Body Starts Listening
While XI is not a medical protocol, many clients describe physical transformations that coincide with their inner shift. One wrote: “I’ve begun rendering myself as my highest form, right here, in this space and time continuum.”
Another called it “the most effective healing method” they had found after years of traveling the world for answers. But the common thread was coherence. A recalibration across dimensions: physical, emotional, energetic, and ancestral. It is about resolving distortion at the origin point.
Rewriting the Lens of Reality
After engaging with The XI Code, many report not just feeling better but seeing life differently. Like a veil lifted. Like their perceptual field was reset.
One wrote: “My whole life is changing in every way and it’s just unfolding on its own. Every day, synchronicities. It’s like magic.”
Another put it simply: “I found my home and I wasn’t even looking.” Again and again, the word home appears in these testimonials not as a destination but as a state of being.
Masati explains this with precision: “XI doesn’t upgrade the version of you that’s broken. It reveals the YOU that was never broken to begin with.”
A Quiet, Powerful Community
Though The XI Code is not marketed as a group program, many clients describe a shared energetic field as being held by a collective intelligence moving through similar layers.
“I can’t wait to wake up and see how much more beautiful I’ve become,” one said not from ego but from evolution.
Because the work does not stop when the session ends. The system keeps unfolding, recalibrating, and upgrading.
Not for Everyone But For the Ready
Masati is unapologetic: “The XI journey requires the courage to see Truth on all levels, in all arenas, and to accept responsibility for the Life you’ve been gifted.”
It is not for those seeking a new story to believe in, rather for those ready to remove every distortion that ever told them they weren’t enough.
And what remains? The version of you before distortion and the one that was always whole.
You do not need to become someone new. You need to meet who you were before the noise.
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