People are Choosing Drug Discount Card to Save Money on the Prescribed Drugs
A global survey has found that people have been largely going for drug discount card in order to save money on the prescribed drugs. The rising prices of the drugs have contributed to increasing the awareness and hence the demand for drug discount card. With the use of drug discount card, it becomes possible for people to reduce their monthly expenses on drugs. Moreover, the drug sellers also use the drug discount card for their benefit because it helps them to increase their sales and build stronger brand loyalty.
And over the last few years, RX24 drugs has been offering drug coupons to help people cut their drug prices. This entity has not only just been able to make its name in the US but it has also managed to spread the word about its coupon to many other popular nations. According to the survey, about 90% of adults older than 65 believe in taking prescription medicine. 75% of people between 50-64 years go for prescribed drugs. And when it comes to people of age group, 18-29, the percentage of people taking prescribed drugs is 38%. In comparison to the younger people, the number of adults taking prescribed drugs is more. In the US, the demand for drug discount card is increasing among adults for these drug coupons are approved by health organisations such as FDA, HealthCare.gov, and Centers for disease control and prevention (CDC).
About 70% of adults ask for the safety and potential side effects of a new drug on getting prescription from their doctor. Out of the total number of people taking medications, 40% adults ask for a less expensive alternative. The growing demand for drug discount cards is prevalent among the uninsured people who find it difficult to pay for the prescribed drugs due to budget constraints. People of the US and other countries have been supporting drug discount cards as these drug coupon cards help to remove the extra burden of drug prices to some extent. A discount of about 10-20% helps to reduce the drug costs from the shoulders of adult people which is simply making the concept of drug discount cards popular in various corners of the world.
As per the survey details, Americans spend an average of near $900 per year on prescriptions, which is more than other industrialised nations of the world. The reason of the high prices of drugs is simply due to the fact that companies don’t set any limit on the prices of drugs. On inventing a drug, a pharma company gains rights to sell that drug at the price a patient is willing to pay. And there is no facility for bargain on these fixed prices of drugs and hence this is where drug discount programs come handy. These programs only negotiate with the drug stores and skip the companies who make the drugs.
The drug stores accept the offer to sell the drugs at a lower price because they get more business for their stores. All the uninsured people flock to these drug stores in order to buy drugs for them. And it eventually contributes to increasing the brand loyalty of drug stores on a large scale.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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