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JP Legal Saudi Advises Regional Hospitality Brand TIME Hotels on Saudi Market Entry

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Regional law firm JP Legal has advised TIME Hotels, a regional hospitality brand, on establishing operations in the Saudi markets. This strategic move is set to expand the brand’s growth in the region.

TIME Hotels is a rapidly expanding hotel management company with five distinct brands catering to a wide range of guest profiles. The brand was co-founded in 2012 by Mohamed Awadalla, CEO, who oversees the company’s Hotels & Resorts, Hotel Apartments, Express Hotels, Residences, and Motels. Awadalla is tasked with spearheading future development and driving the commercial success of TIME Hotels’ expanding portfolio in the Middle East and Northern Africa.

Under the leadership of newly appointed COO William Costley, TIME Hotels has embarked on an exciting journey of growth and transformation. The revamped brand identity reflects a commitment to adapting to the ever-changing preferences of its guests while upholding its core values of providing top-notch service and pioneering innovation. With a career spanning over 40 years in various international markets, Costley brings a wealth of experience to the company. He recently shared with Hotelier the strategic direction behind the brand’s revamp and its implications for the company’s evolution.

The JP Legal corporate team for TIME Hotels was led by Riyadh-based Partner Anas El Jisr, assisted by associates Basil Al Ruwaili, Joyce Karam, and Diala Hayek.

Operating across its offices in the Middle East, JP Legal Saudi Arabia has advised and assisted multinational companies on entering the Saudi markets and establishing a strong presence. The firm has guided renowned brands like Elie Saab in setting up retail stores in the heart of Via Riyadh, advised Anghami, a major player in the music industry, listed on the US NASDAQ Stock Exchange, on doing business in Saudi Arabia and Apotex Inc., a major multinational pharma company on setting up their Regional Headquarter in Saudi Arabia. JP Legal has seen significant growth, with recent senior recruits from major regional and international firms.

Anas El Jisr, Corporate/M&A Partner at JP Legal, stated: “We remain dedicated to advising major brands on entering the Saudi markets, which we believe is the heart of the MENA region. Saudi Arabia is leading across all sectors and offers immense potential for great companies. The country has grown exponentially post-implementation of the Vision 2030 initiative and has become a number one business hub for multinational players”.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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