Lifestyle

JAWCKO’s Impact on Fitness Trends: How a Simple Product Shapes Modern Fitness Routines

Published

12 months ago

September 2, 2024

Michelle Langton

Photo Credit: JAWCKO

Byline: Katreen David

Achieving one’s fitness and aesthetic goals entails exercising the entire body. While cardio workouts and barbell bench presses are often at the top of a gym enthusiast’s lengthy to-do list, people are unlikely to include facial exercises.

Consumers have likely seen facial exercises and massages on social media. This is primarily due to their benefits of stress alleviation, collagen production, and wrinkle reduction. JAWCKO, a functional chewing gum designed to enhance jawline aesthetics, adds more depth to run-of-the-mill facial exercises. This brand has captured the attention of fitness aficionados and wellness advocates alike.

“This goes beyond the notion of looking good; it’s about integrating simple yet effective self-care solutions into everyday routines without disruptions,” shares David Hernandez, the director of marketing at JAWCKO.

Biting into the Facial Fitness Trends

As 2024 unfolds, unprecedented growth is occurring in the facial fitness sector. This connects with an upward trend in consumers’ search for fitness solutions that deliver results without the risk of extensive side effects. JAWCKO answers this wave with jaw-chiseling gum slated to modernize workout standards.

Hernandez elaborates, “JAWCKO is part of a movement toward smarter, more efficient wellness solutions. Our gum was designed to enhance jawlines, but its secondary strong point is boosting confidence through facial fitness. In short, the goal was to make small changes that made a big impact.”

Shaping the Future: JAWCKO’s Global Vision

JAWCKO plans to expand internationally in the immediate future. Hernandez is confident about the brand’s potential to capture markets beyond the United States’ borders.

“As we speak, our team is working to bring JAWCKO to the international market. We see significant opportunities in Europe, Canada, and Mexico. Tapping into our brand’s potential in those locations might be the big move we need to make JAWCKO a bonafide household name,” he explains.

In addition to the geographic expansion, the facial fitness authority is taking steps toward strategic partnerships. JAWCKO is working to collaborate with influencers, celebrities, and athletes to enhance brand visibility and credibility.

“Most people look up to celebrities in entertainment and sports, and teaming up with them would help integrate a higher sense of relatability and credibility into our products. This frames them in a more realistic light, showcasing their benefits in true-to-life circumstances,” Hernandez notes.

As beauty and self-care standards undergo a makeover, JAWCKO stands out for its innovative stand on facial fitness. Walking this line, the brand’s chewing gum is a novelty, demonstrating how small, thoughtful changes can lead to significant improvements in personal care.

“JAWCKO reflects where the aesthetics and facial fitness industry is headed,” Hernandez concludes. “It’s about incorporating health benefits into everyday products, making it easier for people to take care of themselves. We’re excited about the future and JAWCKO’s role in shaping modern fitness routines.”

As consumers navigate the convergence of beauty and health, JAWCKO offers a glimpse into the future of personal care, where a facial fitness exercise can be as easy as chewing gum.

Lifestyle

Marissa Lucchese of Glamouriss Beauty Is One of the Industry’s Most Trusted Names in Glam

Published

5 days ago

August 15, 2025

Michelle Langton

You’ve seen Marissa Lucchese’s artistry on Teen Mom OG, the VMAs, and New York Fashion Week. Experience that same star power from MTV’s vivid reality world at Glamouriss Beauty, her signature beauty studio. Whether stepping into the luxurious Long Island suite or booking a mobile service, every experience is carefully curated to make clients feel like stars, delivering red-carpet-ready beauty to everyday icons, from brides to prom queens.

Offering a full range of luxury services, including precision lash extensions (classic, hybrid, or voluminous), restorative K18 hair treatments, and color correction that leaves hair vibrant and healthy. Every detail counts—from the shimmer of tinsel extensions, a blowout that lasts through the final dance, to a lash lift so delicate it feels like magic.

Marissa’s bespoke bridal services cater to every need, from the first consultation to the final “I do.” Recently named a top bridal beauty vendor for 2024, her coveted Glamouriss Bridal Package includes everything a bride needs to feel like the main character in her own love story: flawless makeup, golden spray tans, signature blowouts, silk robes, and of course, Prosecco.

Her skills are matched only by her vibrant energy, grounded authenticity, and genuine connection with each client. “I’ll always be honest about what will or won’t work for you,” she says. “My goal is to enhance, never mislead.”

Marissa’s unique perspective is shaped by her experience in front of the camera, where the high-stakes world of reality TV and red carpet events taught her the value of a trusted, reliable glam expert. “When you’re juggling shoots, events, and press days, having one go-to artist makes all the difference,” she shares. This ultimately inspired her full-time transition into beauty, where her commitment to quality and client care became the foundation of her thriving business.

With over a decade of hands-on experience and certifications from elite institutions like Paris Lash Academy, Marissa fuses each service with inspiration drawn from Europe’s emerging beauty trends. Private makeup lessons have become a client favorite, providing a safe, judgment-free space for individuals of all ages and genders to explore self-expression and build confidence. Spray tans are another highlight, with rapid-developing, customizable formulas designed for every skin tone and occasion—whether it’s for a wedding, vacation, or simply a Monday in need of a glow. When it comes to lashes, Marissa’s artistry is second to none. From classic and hybrid sets to voluminous extensions and precision lifts, every application is custom-tailored. For those new to lashes or looking for a gentle reset, she also offers removal and care services that prioritize long-term lash health.

Beyond the chair, Marissa’s creative vision shines through her co-branded Honeybloom x Marissa Lucchese Palette—a bold collection of feminine shades that reflect her signature aesthetic. Editorial collaborations with Carolina Palmgren, Foxlight Studios, and features in Style Me Pretty and Style Cruze further showcase her range as an artist.

“Whether you’re getting ready for a wedding, a camera, or just your day,” Marissa says, “you deserve to feel like the best version of you.”

To book your glam experience, visit Glamouriss Beauty’s official website, and stay connected with Marissa on Instagram @marissalucchesemtv and @glamouriss_beauty.