Business
The SodaGift Way of Enhancing Business Relationships Through International Gift-Giving
By: Georgette Virgo
In recent years, shifting workplace dynamics have transformed the traditional office landscape. The rise of hybrid work or fully remote work setups has altered how teams communicate and show appreciation for one another.
Gift-giving, once a straightforward and face-to-face activity, has evolved into a nuanced practice heavily influenced by international gift-giving services like SodaGift. These platforms have redefined how organizations express gratitude, aligning with the modern work setup where connection transcends physical presence.
How does the rise of international gift-giving services change how team members connect?
The Role of Corporate Gift-Giving
Corporate gift-giving has long been vital for organizations aiming to establish loyalty, boost morale, and recognize hard work. A carefully chosen gift serves as compensation for a job well done and a tangible expression of appreciation for employees’ dedication and effort. This practice is more than mere tradition; it nurtures an environment where employees feel valued, ultimately driving motivation and enhancing job satisfaction.
Within the framework of hybrid and remote work, the meaning of corporate gift-giving grows exponentially. As face-to-face interactions are limited and often nonexistent, gifts symbolize relationships and connection. Sending a well-thought-out gift can bridge the gap, encouraging a sense of belonging among team members wherever they are located.
According to Jake Kim, CEO of Sodacrew Global Inc., the parent company of SodaGift, technology has made international gift-giving possible. Though teams are scattered worldwide, innovative international gift-giving services like SodaGift maintain team engagement, ensuring no employee feels overlooked or disconnected, even if they just see each other via computer screens.
SodaGift: International Gift-Giving Service Simplified
Giving gifts is ideal for conveying deep team appreciation, celebrating important company milestones, and strengthening workplace relationships. However, this heartfelt gesture has traditionally been fraught with challenges. The logistics of international shipping, including customs regulations, delivery delays, and high costs, often deter many organizations from engaging in international gift-giving services.
The limited choice of gifts that could safely and legally traverse international boundaries further complicates the process, sometimes resulting in generic or impersonal presents that fail to capture the sender’s true intentions.
This is where SodaGift materializes, transforming international gift-giving services into a seamless and personalized experience. By offering gift-giving services tailored to eight specific countries, such as the U.S., the United Kingdom, Canada, Australia, South Korea, Singapore, Japan, and the Philippines, SodaGift effectively eliminates logistical hurdles. For Kim, this targeted approach ensures that gifts are sourced and delivered locally, bypassing the hurdles of international shipping.
Kim says, “In the corporate world, time is everything. We want companies to get the best of both worlds of international gift-giving services: fast and reliable yet well-thought-of.”
SodaGift’s strategic partnerships with well-known retailers in these countries expand the range of gift options while ensuring cultural relevance.
For instance, in a global workplace setting, teams can strengthen their relationships by acknowledging and celebrating important cultural events of their team members, such as Korean Thanksgiving or Chuseok. By effortlessly browsing through SodaGift’s curated selection of Chuseok gift ideas and baskets, they can easily express their thoughtfulness and participate in celebrations that matter to their colleagues.

Taking Corporate Gift-Giving to the Next Level
SodaGift has broadened its services to cater to businesses, offering a specialized platform for corporate gifting and rewards called SodaGift for Business. This expansion allows companies to utilize SodaGift’s expertise in international gift-giving for their business needs, including employee incentives, customer loyalty programs, and corporate rewards, regardless of geographical boundaries.
With coverage now extending beyond its original B2C markets (US, UK, Australia, Philippines, Singapore, Japan, South Korea, and Canada), SodaGift for Business now includes France, India, Indonesia, Thailand, Malaysia, Taiwan, and China. This makes the company a market leader for corporate gifting in Asia.
Kim explains that the value of SodaGift for Business lies in its versatility and ease of use. Companies can choose from a wide array of options, including gift cards, digital vouchers, and physical merchandise, ensuring that they can find the perfect gift for any corporate occasion or cultural context.
In addition, corporates are also given the freedom to use either the self-serve platform, where they can directly manage their gifting and rewards programs through SodaGift’s interface, or through SodaGift for Business’ API (Application Programming Interface) services, integrating gifting capabilities into their own systems for more seamless gifting process and workflow.
Kim emphasizes, “SodaGift for Business is designed to meet the fast-paced demands of modern work environments, transforming gift-giving from a time-consuming task into a smooth, efficient part of corporate relationship-building and employee recognition.”
The Future of Maintaining Corporate Relationships
As remote work becomes commonplace, the need for genuine connections has never been more vital. SodaGift enables organizations to uphold their commitment to employee appreciation by facilitating seamless international gift-giving.
With these innovative gift-giving solutions, the future of corporate culture hinges not only on productivity but also on appreciation and recognition, ensuring that every team member feels valued, no matter where they are in the world.
Business
Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market
Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.
Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades.
At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.
In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.
From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress.
For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.
Rental housing under pressure from both sides of the balance sheet
In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly.
At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.
For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.
Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.
A property management model built for volatility
Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.
Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.
That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.
“Execution is everything” is how Levinson often frames it in interviews.
Turning rent into a more predictable income stream
The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.
Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure.
The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:
- Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
- Price that risk into a clear product instead of handling each case informally.
- Use scale, legal expertise, and data to keep default rates low and resolution times shorter.
For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.
Using technology to see risk earlier
Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks.
Examples include:
- Tenants who move from on-time payments to repeated short delays.
- Units where small repair tickets point to a larger capital issue ahead.
- Buildings where complaint volumes suggest service gaps or staffing problems.
Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.
Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy.
The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.
Why the Canadian case matters for global landlords
Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages.
This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates.
In that context, the Royal York Property Management model offers three lessons that travel across borders:
- Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
- Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
- Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.
It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.
What everyday landlords can borrow from the Royal York playbook
Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.
Three practices stand out.
First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.
Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next.
Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns.
For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.
For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.
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