Connect with us

Lifestyle

How The House of Pontovi Blends Art and Functionality in Every Piece

mm

Published

on

Photo credit: House of Pontovi

By: Andi Stark

The House of Pontovi seamlessly combines art and practicality in its custom furniture. Since the company has been founded, it has created visually stunning, functional pieces for notable clients, including the TransAmerica Pyramid and Maria Shriver’s residence. By offering a “one-stop shopping” experience, clients work with the same team from design through fabrication, fostering deep customization.

“We’re creating experiences that last, with pieces designed to suit our clients’ tastes and lives,” says CEO Stephen Taglianetti. This integrated approach ensures every piece meets Pontovi’s high standards, allowing control over production timelines and materials while reducing project costs by 15-20% on average.

Functionality as Art

Pontovi believes furniture should serve a dual purpose. Each piece is crafted for functionality while acting as a unique work of art tailored to complement a client’s space, from private residences to large commercial projects. For instance, its work on the TransAmerica Pyramid incorporated mid-century motifs blended with modern ergonomic enhancements, creating a collection that honors the building’s heritage while maintaining relevance.

The company’s extensive material palette allows for truly distinct creations. By working with woods, metals, and composites, the company offers clients customized pieces designed to last. “Every material has a character,” Taglianetti notes. “It’s our job to respect that while meeting a client’s needs.”

Sustainable Design Practices

As more consumers demand environmentally conscious products, Pontovi has prioritized sustainability. The company sources certified materials and uses waste-minimizing techniques in its California workshop, repurposing scraps into smaller items or prototypes. Wood is sourced from certified forests, and water-based finishes minimize environmental impact.

The House of Pontovi also uses computer-aided design (CAD) to optimize material use and reduce waste. CAD software allows precise visualizations and adjustments, which has helped the company reduce its carbon footprint. Furniture brands with sustainable practices have seen a 25% growth in consumer loyalty since 2021, a trend Pontovi is tapping into.

Currently active in cities like Los Angeles, San Francisco, and Las Vegas, Pontovi is expanding into major metropolitan areas such as London and Dubai, where demand for high-end custom interiors is rising. The company aims to reach new markets while retaining its commitment to local craftsmanship, working closely with artisans who enhance its signature aesthetic. This balanced approach allows the brand to adapt globally while offering personalized designs for each client’s culture and vision. As Taglianetti puts it, “We want our pieces to resonate globally but still feel personal to each client’s vision and culture.”

Educating Clients for Informed Design

A key feature of Pontovi’s work is client education. It fosters a collaborative relationship built on transparency by guiding clients through design choices, material options, and project feasibility. Each client receives CAD renderings and status updates through an online portal, providing a clear view of the process.

Surveys indicate that 85% of Pontovi clients report a better understanding of the design process, resulting in stronger client retention and repeat business. Taglianetti highlights this approach, saying, “Educating clients about their options isn’t just part of our service—it’s part of our identity.”

Notable Projects and Industry Recognition

Pontovi’s portfolio includes high-profile projects like the TransAmerica Pyramid’s redesign, which combined new and classic design elements. The company’s work with SHVO Properties and clients like Maria Shriver and Charlie Puth further demonstrates its ability to meet exacting standards.

In 2023, Pontovi was nominated for the International Design Excellence Awards, and partnerships with top architects and designers continue to bolster its reputation in luxury design. These collaborations illustrate the company’s consistent ability to meet high standards in sustainability and luxury.

With meticulous processes and a focus on design and sustainability, Pontovi’s vision for blending art with function exemplifies furniture that enhances the character and story of any space.

Expanding with New Showrooms in Beverly Hills & Miami

The House of Pontovi is excited to announce its expansion with new showrooms and ateliers in Beverly Hills and Miami, along with a representative location in San Francisco. Clients are invited to schedule a visit to explore Pontovi’s latest custom designs and experience their craftsmanship firsthand.

Instagram: https://www.instagram.com/houseofpontovi/

Website: https://www.pontovi.com/

Inquiries: [email protected]

Pontovi – Custom Bespoke Furniture*Beautiful Interiors* Furniture Engineering

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

mm

Published

on

Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

Continue Reading

Trending