Business

Jellyfish Pictures Suspension Reveals Outsourcing Opportunity, Says BruntWork

Published

1 year ago

March 16, 2025

Jellyfish Pictures, a well-known UK visual effects studio, has temporarily shut down due to financial struggles. The company, recognized for its work on major films and streaming projects, is searching for buyers or investors while halting all ongoing work. This situation has raised concerns across the visual effects industry, which is already dealing with economic pressures, labor disputes, and production changes. BruntWork, one of the top outsourcing companies, sees this as an opportunity for companies to reassess how they operate and how outsourcing can help VFX studios lower costs and stay financially stable.

A Leading Studio Brought to a Standstill

Jellyfish Pictures started as a small operation in 2001 and became a respected name in visual effects. With multiple offices in London and a portfolio of high-profile projects, the studio built a strong reputation. However, rising costs and growing competition from lower-cost studios made it harder to stay profitable. Financial pressure mounted, forcing the company to suspend operations.

Clients relying on Jellyfish Pictures are now left searching for alternative vendors to complete their projects. The suspension has also put hundreds of employees in a difficult position, leaving them uncertain about their future. Company leaders have stated they are looking into all possible options, including selling the business or bringing in outside investors.

Why VFX Studios Are Struggling

Visual effects companies have long worked with tight profit margins. The financial setbacks caused by the COVID-19 pandemic made things even tougher. Many VFX studios kept projects moving remotely but struggled with delayed payments and cancellations. In 2023, the global VFX industry was valued at $11.3 billion, but continued production delays and tighter budgets are making it difficult for companies to grow.

The writers’ and actors’ strikes in 2023 added more complications. With productions on hold, many VFX studios found themselves with fewer projects in the pipeline. A recent industry survey found that 72% of VFX companies faced financial struggles due to the combined effects of the pandemic and the strikes. Mid-sized studios with high fixed costs, like Jellyfish Pictures, have been hit the hardest.

Winston Ong, CEO of BruntWork, believes this situation exposes weaknesses in traditional business models. “Studios operating in expensive cities like London face overwhelming costs that outsourcing could help reduce,” he says.

The Role of Outsourcing in Keeping VFX Studios Afloat

Some experts believe outsourcing can help visual effects companies manage financial risk. According to Ong, studios that rely entirely on in-house teams in high-cost cities struggle to keep expenses under control, while those that blend in-house work with outsourcing can operate more efficiently.

The shift to remote work during the pandemic showed that collaboration across different locations is possible. Data from outsourcing firms suggests that studios using a mix of in-house creative direction and outsourced production can lower expenses by 40-60% without sacrificing quality. Some companies have already moved in this direction, allowing them to stay competitive without driving up costs.

Beyond production outsourcing, some VFX studios are also exploring ways to streamline marketing efforts. Hiring a digital marketing virtual assistant allows companies to manage campaigns, social media, and client outreach more efficiently. This helps studios maintain a strong industry presence without the overhead costs of full-time marketing teams.

Still, outsourcing comes with potential risks. Some industry veterans warn that relying too much on external teams can lead to quality issues and production delays. Studios must find the right balance between saving money and maintaining the level of quality audiences expect from high-end visual effects.

What Comes Next for Visual Effects?

Jellyfish Pictures’ troubles have sparked discussions about how VFX studios can stay in business. More flexible production models, outsourcing, and smarter budgeting could become the standard technique. Advances in technology continue to make remote collaboration smoother, allowing studios to complete projects without keeping all operations in expensive locations.

“This reflects a larger problem across the industry,” says Ong. Studios that adjust their operations and use outsourcing effectively may be better prepared for economic swings. Companies that maintain strong creative leadership while using global production teams seem to have an advantage.

For many, this also extends to marketing. Some of the most successful VFX firms are those that recognize the benefits of outsourcing digital marketing to specialists who can handle branding, social media, and client engagement without the high costs of in-house teams. This allows studios to maintain visibility and credibility even in uncertain market conditions.

Larger firms may continue to acquire struggling studios, but smaller businesses that improve their financial strategies could stay independent. The challenge is finding a way to keep artistic vision intact while managing expenses.

Moving Toward Stability

Jellyfish Pictures’ shutdown is a warning for the visual effects industry. High operating costs and unpredictable changes in production schedules show why studios need flexible business strategies. Some will turn to outsourcing, while others may merge with larger firms or adopt hybrid models to stay competitive.

For mid-sized studios, financial stability must be a priority without sacrificing creativity. The next few years could bring more studio buyouts, with bigger companies taking over smaller ones. However, independent studios that adjust how they work could still succeed by reducing costs without lowering the quality of their output.

“Adaptability is what matters. Studios that adjust their structures and use global talent wisely will be the ones that remain strong in this industry, ” Ong concludes.

Business

How Technology Drives Value Creation in Private Equity

Published

9 hours ago

April 29, 2026

Matthew Wiles

How technology drives value creation in private equity is now one of the most actively debated topics among institutional investors and fund managers. A decade ago, technology was largely a cost center in PE-backed companies. Today it sits at the center of margin improvement, revenue growth, and exit multiple expansion. Firms that figured this out early are generating better returns with less reliance on financial engineering.

The shift happened for a practical reason. As interest rates rose and deal multiples compressed, financial leverage stopped doing the heavy lifting. Operational improvement became the primary value creation lever. Technology accelerated what was possible within the ownership period.

How Technology Drives Value Creation in Private Equity Operations

Operational improvement through technology produces the most measurable results. PE firms apply technology tools to reduce costs, increase throughput, and improve decision-making speed inside their companies.

Digital Process Automation in PE-Backed Companies

Manual processes in back-office and production functions carry real costs. They consume labor, generate errors, and slow down the information flow that management teams depend on. Automation tools eliminate these costs without requiring headcount reductions that disrupt company culture.

The most impactful automation deployments in PE-backed operations include:

Accounts payable and receivable automation that compresses billing cycles and reduces days sales outstanding
Production scheduling software that reduces downtime and improves throughput in manufacturing environments
Inventory management systems that cut carrying costs by aligning purchasing with real-time demand signals
Quality control automation that reduces defect rates and warranty claims in product-based businesses

ZCG Consulting (“ZCGC”) works with companies across industrials, manufacturing, packaging, and consumer products to identify and implement automation programs tied to specific financial outcomes. The approach connects technology investment to measurable margin improvement rather than treating automation as a general upgrade.

Data Infrastructure as a Value Creation Tool

Many PE-backed companies arrive under new ownership with fragmented data systems. Different departments use different tools. Reporting requires manual consolidation. Leadership makes decisions with incomplete information.

Fixing that infrastructure creates immediate value. Integrated data systems give management teams real-time visibility into revenue, cost, and operational performance. That visibility accelerates decisions and surfaces problems before they become material.

James Zenni, founder and CEO of ZCG with over 30 years of capital markets experience, has consistently emphasized that information quality drives investment performance. That view shapes how ZCG approaches technology investment across the companies in its portfolio.

Technology Drives Value Creation in Private Equity Through Revenue Growth

Cost reduction gets most of the attention in PE operational improvement, but technology also drives revenue growth. The mechanisms are different, and they compound differently over a hold period.

E-Commerce and Digital Customer Acquisition

Companies that sell primarily through traditional channels often leave significant revenue on the table. Adding e-commerce capabilities or investing in digital customer acquisition expands the addressable market without proportional cost increases.

PE firms that invest in digital revenue channels generate higher growth rates during the hold period. That growth rate difference translates directly into exit multiple expansion.

Revenue growth technology applications in PE-backed companies include:

E-commerce platform buildouts that open direct-to-consumer channels alongside existing wholesale relationships
Customer relationship management systems that improve retention and increase repeat purchase rates
Digital marketing infrastructure that lowers customer acquisition costs through better targeting and attribution
Pricing optimization tools that identify margin improvement opportunities without volume loss

Technology-Enabled Customer Experience Improvements

Customer retention is cheaper than customer acquisition. Technology investments in customer experience, service speed, and product quality consistency reduce churn. Lower churn produces more predictable revenue. More predictable revenue supports higher exit valuations.

ZCG deploys Haptiq Technologies and Solutions, its 300-plus-person technology division, to support digital transformation across its companies. The platform was founded 20 years ago and manages approximately $8 billion in AUM. It brings implementation resources that most individual companies cannot afford to build internally. That capability gives ZCG’s companies faster access to technology improvements at lower execution risk.

Building Technology Capability Within PE-Backed Companies

Technology investment during the hold period creates value in two ways. It improves financial performance during ownership. It also makes the business more attractive to the next buyer.

Strategic buyers and later-stage PE funds pay premium multiples for companies with modern technology infrastructure. A business with integrated systems, clean data, and digital revenue channels commands a better price. A comparable business running on legacy platforms does not.

The ZCG Team structures technology investment as part of the initial value creation plan for each company. Priorities get set at entry based on the gap between current capability and acquirer expectations.

This pre-sale positioning approach changes how technology investment gets funded and sequenced during the hold period. Projects that improve financial performance and exit readiness simultaneously get prioritized. Projects with long payback periods that do not improve the sale narrative get deferred.

How technology drives value creation in private equity is ultimately about execution discipline. The tools matter less than the clarity of the financial objective each technology investment must achieve.