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Why Karina Debora Sayed Believes Great Real Estate Starts With the Right Energy

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Mexico’s real estate market moves fast, with shifting trends and clients whose needs could not be more different. One day, you might be working with a first‑time buyer, careful and nervous about every choice. Next, you are helping an experienced investor map out a plan for the next decade. Success in this field takes more than listings and contracts. It takes a real understanding of people and what matters to them.

Karina Debora Sayed has built her career on that understanding. As the founder and president of Playa Realtors, she leads an agency where energy, alignment, and teamwork matter just as much as market expertise. With 25 years of living and working in the region, she knows how far honesty and the right fit can take a client’s journey.

A Team Built for Different Needs

Karina often says with a smile that she is not a milanesa with fries, not everyone’s favorite dish. And that is perfectly fine. Every client brings something different to the table, and she enjoys that variety. Some clients need a steady hand and deep patience. Others want someone who can dive straight into complex investment analysis. Karina knows when to step in herself and when to let her team lead.

This is what makes Playa Realtors stand out. They are not a one‑size‑fits‑all agency. Each person on the team brings unique strengths. A few agents are exceptional at guiding emotional buyers through big life decisions. Others thrive on research, data, and planning for investors who need hard numbers. When a conversation calls for insight on growth potential or a wider vision, Karina takes that seat at the table. Her decades of experience in the region help clients see beyond the present moment and into what is possible over time.

Seeing the Bigger Picture

Karina rarely does the property tours herself. That is where her team excels, creating a relaxed, informative experience on the ground. Her focus is on helping clients understand the “why” behind an investment. She talks through lifestyle goals, long‑term value, and how a purchase aligns with the future they want. It is a part of the process she loves, the moments when a client realizes they are not just buying property, they are building a life.

This kind of guidance does not come from scripts or quick sales tactics. It comes from years of watching how the region has evolved, how neighborhoods change, and how people’s needs shift. Karina’s role is to connect those patterns with the dreams in front of her, so buyers feel confident in their decisions.

Lessons From a Demanding Market

Working in this industry has taught Karina that forcing a match never ends well. Early in her career, she saw agencies push through deals that looked good on paper but did not serve the client’s long‑term interest. Those experiences shaped her approach. She chose to build a company that values clarity over speed and relationships over transactions.

Inside Playa Realtors, team members are encouraged to be honest about what they do best. That transparency builds trust not only among themselves but with clients. Buyers know they are getting the right person for their specific needs, not whoever happens to be available. This focus on fit is why so many clients return or send referrals. They feel understood, not processed.

A Legacy Built on Alignment

Karina’s leadership is calm, direct, and grounded. She has no interest in being everything to everyone. Instead, she creates space for her team to shine and for clients to feel supported in ways that go beyond a single purchase. It is common for a transaction to turn into a second purchase or even a friendship because the relationship does not end when the papers are signed.

For Karina, great real estate work starts with energy, the kind that comes from listening, matching people with the right guidance, and building trust step by step. In a busy, competitive market, that approach is rare. But it is exactly what has made Playa Realtors a name people trust, and why Karina’s way of leading feels less like selling and more like building something that lasts.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Wanda Knight on Blending Culture, Style, and Leadership Through Travel

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The best lessons in leadership do not always come from a classroom or a boardroom. Sometimes they come from a crowded market in a foreign city, a train ride through unfamiliar landscapes, or a quiet conversation with someone whose life looks very different from your own.

Wanda Knight has built her career in enterprise sales and leadership for more than three decades, working with some of the world’s largest companies and guiding teams through constant change. But ask her what shaped her most, and she will point not just to her professional milestones but to the way travel has expanded her perspective. With 38 countries visited and more on the horizon, her worldview has been formed as much by her passport as by her resume.

Travel entered her life early. Her parents valued exploration, and before she began college, she had already lived in Italy. That experience, stepping into a different culture at such a young age, left a lasting impression. It showed her that the world was much bigger than the environment she grew up in and that adaptability was not just useful, it was necessary. Those early lessons of curiosity and openness would later shape the way she led in business.

Sales, at its core, is about connection. Numbers matter, but relationships determine long-term success. Wanda’s time abroad taught her how to connect across differences. Navigating unfamiliar places and adjusting to environments that operated on different expectations gave her the patience and awareness to understand people first, and business second. That approach carried over into leadership, where she built a reputation for giving her teams the space to take ownership while standing firmly behind them when it mattered most.

The link between travel and leadership becomes even clearer in moments of challenge. Unfamiliar settings require flexibility, quick decision-making, and the ability to stay calm under pressure. The same skills are critical in enterprise sales, where strategies shift quickly and no deal is ever guaranteed. Knight learned that success comes from being willing to step into the unknown, whether that means exploring a new country or taking on a leadership role she had not originally planned to pursue.

Her travels have also influenced her eye for style and her creative pursuits. Fashion, for Wanda, is more than clothing; it is a reflection of culture, history, and identity. Experiencing how different communities express themselves, from the craftsmanship of Italian textiles to the energy of street style in cities around the world, has deepened her appreciation for aesthetics as a form of storytelling. Rather than keeping her professional and personal worlds separate, she has learned to blend them, carrying the discipline and strategy of her sales career into her creative interests and vice versa.

None of this has been about starting over. It has been about adding layers, expanding her perspective without erasing the experiences that came before. Wanda’s story is not one of leaving a career behind but of integrating all the parts of who she is: a leader shaped by high-stakes business, a traveler shaped by global culture, and a creative voice learning to merge both worlds.

What stands out most is how she continues to approach both leadership and life with the same curiosity that first took her beyond her comfort zone. Each new country is an opportunity to learn, just as each new role has been a chance to grow. For those looking at her path, the lesson is clear: leadership is not about staying in one lane; it is about collecting experiences that teach you how to see, how to adapt, and how to connect.

As she looks to the future, Wanda Knight’s compass still points outward. She will keep adding stamps to her passport, finding inspiration in new cultures, and carrying those insights back into the rooms where strategy is shaped and decisions are made. Her legacy will not be measured only by deals closed or positions held but by the perspective she brought, and the way she showed that leading with a global view can change the story for everyone around you.

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