Business
A Peek Into the Future of In-House Real Estate Financing with Christopher Aubin
Traditional lending practices often fall short, as evidenced by the 2008 housing crisis, as well as the current state of the real estate market. To help the everyday American finance their dream home, one company has adopted a strategy that may be the very future of real estate loans.
Anchor State Investments, led by CEO Christopher Aubin, offers a powerful solution through in-house financing.
Anchor State: Redefining Real Estate Financing
Aubin, a former Marine turned real estate mogul, founded Anchor State Investments with the mission to make homeownership accessible for all, especially those often overlooked by wider society, such as his fellow servicemen. The company’s strategy is an overarching one, combining property rehabilitation, financial education, and most notably, highly flexible capital options.
“We’re here to change lives by providing opportunities that traditional lenders often avoid,” Aubin states. “We aim to keep things hassle-free, quick, and fair. If you’re looking at rental property investment, exploring opportunities in fixer-upper projects, or embarking on new construction ventures, Anchor State’s got your back.“
Anchor State’s financing program is designed to offer fair, transparent lending options to those who may not qualify for the strict requirements of conventional mortgages. Providing competitive interest rates, flexible terms, and personalized financial counseling, the company hopes to revitalize homeownership as a concept itself.
Current Strategies and the Rise of In-House Financing
Traditionally, real estate purchases have been financed through banks, credit unions, and government-backed loans. However, these options often come with strict requirements, lengthy processes, and potentially predatory terms. In-house financing, on the other hand, offers a more streamlined and individualized option.
According to a recent study by the National Association of Realtors, in-house financing accounted for 12% of all real estate transactions in 2023, up from just 5% in 2020. This growth can be attributed to the increasing demand for flexible, accessible financing options.
“In-house financing is the future of real estate,” Aubin predicts. “By 2030, we expect it to be the primary financing method for at least 30% of all home purchases. Anchor State will lead the way.“
The Advantages of In-House Financing
In-house financing offers quite a number of benefits over traditional lending methods. First, in-house lenders can customize loan terms to fit individual needs, considering factors beyond just credit scores. Second, the application and approval process is often faster, as it’s handled directly by the real estate company. Third, in-house financing can provide opportunities for those with less-than-perfect credit or non-traditional income sources.
“Our goal is to say ‘yes’ when banks say ‘no,’” Aubin explains. “We believe everyone deserves a chance at homeownership, and in-house financing makes that possible.“
Anchor State’s in-house financing program has already made a significant impact. In 2023, the company financed over 150 home purchases, with an average interest rate 1.5% lower than the national average. Additionally, 90% of Anchor State’s in-house borrowers reported feeling more financially secure and empowered as homeowners.
With the affordable housing crisis impacting millions of families across the country, in-house financing is one of the most powerful solutions available to the average citizen. By 2025, the U.S. housing market is projected to need an additional 2.5 million affordable homes – many of which are financially out of reach for the average American.
“The future of real estate isn’t just in the hands of major developers,” Aubin concludes. “It has to be about people, about strengthening communities, and creating a path to financial freedom. That’s what in-house financing represents, and that’s what Anchor State is all about.“
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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